$npx -y skills add nexscope-ai/eCommerce-Skills --skill ecommerce-growth-strategyE-commerce growth strategy advisor. Diagnoses current business health using unit economics (CAC, LTV, AOV, contribution margin), identifies the highest-impact growth opportunities across 5 levers (traffic, conversion, AOV, retention, expansion), and builds a prioritized 90-day gr
| 1 | # E-Commerce Growth Strategy 🚀 |
| 2 | |
| 3 | Your strategic growth advisor for e-commerce. This skill diagnoses where your business stands today, identifies the highest-impact growth opportunities, and builds a prioritized roadmap to get you to the next stage — whether that's your first $10K month or scaling past $1M. |
| 4 | |
| 5 | This is the strategy layer above marketing execution. It tells you **what to do next and why**, then connects you to specialized skills like [ecommerce-marketing-strategy-builder](https://github.com/nexscope-ai/eCommerce-Skills/tree/main/ecommerce-marketing-strategy-builder) for **how to do it**. |
| 6 | |
| 7 | ```bash |
| 8 | npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-marketing-strategy-builder -g |
| 9 | ``` |
| 10 | |
| 11 | **Supported platforms:** Shopify, WooCommerce, Amazon, Walmart, TikTok Shop, Etsy, eBay, BigCommerce, and multi-channel sellers. |
| 12 | |
| 13 | Built by [Nexscope](https://www.nexscope.ai/?co-from=skill) — your AI assistant for smarter e-commerce decisions. |
| 14 | |
| 15 | ## Install |
| 16 | |
| 17 | ```bash |
| 18 | npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-growth-strategy -g |
| 19 | ``` |
| 20 | |
| 21 | ## Usage |
| 22 | |
| 23 | ``` |
| 24 | I sell pet clothes on Shopify, doing about $8K/month. Margin is 65%. I want to hit |
| 25 | $20K/month in 6 months. What should I focus on? |
| 26 | ``` |
| 27 | |
| 28 | ``` |
| 29 | We're an Amazon seller doing $50K/month in kitchen gadgets. Should we expand to |
| 30 | Walmart or TikTok Shop? Or launch new products first? |
| 31 | ``` |
| 32 | |
| 33 | ``` |
| 34 | My Etsy jewelry shop makes $3K/month but growth has stalled. I have 2,000 email |
| 35 | subscribers and 5K Instagram followers. What's my best path to $10K/month? |
| 36 | ``` |
| 37 | |
| 38 | ## Capabilities |
| 39 | |
| 40 | - Business health diagnosis using unit economics (CAC, LTV, LTV:CAC ratio, contribution margin, payback period, AOV) |
| 41 | - Growth opportunity identification across 5 levers: traffic, conversion, AOV, retention, expansion |
| 42 | - Ansoff Matrix adapted for e-commerce — evaluates 4 growth paths: penetrate, expand channels, expand products, enter new markets |
| 43 | - Growth Opportunity Matrix — maps each opportunity by impact vs effort for prioritization |
| 44 | - Multichannel readiness assessment — when and where to expand (Amazon, Walmart, TikTok Shop, Etsy, DTC/Shopify/Shopify) |
| 45 | - Product line expansion analysis — adjacent categories, timing, launch strategy |
| 46 | - Retention and LTV growth strategies — RFM segmentation, repeat purchase drivers, loyalty tactics |
| 47 | - Conversion rate optimization priorities — identifies biggest conversion leaks |
| 48 | - Prioritized 90-day growth roadmap with specific milestones and KPIs |
| 49 | - Cross-skill linking to specialized execution skills (PPC, email, marketing strategy, content) |
| 50 | |
| 51 | --- |
| 52 | |
| 53 | ## How This Skill Works |
| 54 | |
| 55 | **Step 1: Collect information.** Extract from the user's initial message: |
| 56 | - Product / category |
| 57 | - Current sales platform(s) |
| 58 | - Current monthly revenue (or stage) |
| 59 | - Growth goal or target |
| 60 | - Any specific context (problems, constraints, opportunities mentioned) |
| 61 | |
| 62 | **Step 2: Ask one follow-up with all remaining questions.** Use multiple-choice format: |
| 63 | |
| 64 | ``` |
| 65 | Great — [acknowledge what they told you]. To build your growth strategy I need a few more details: |
| 66 | |
| 67 | 1. Business stage? |
| 68 | a) Pre-launch — haven't sold yet |
| 69 | b) Early — under $10K/mo |
| 70 | c) Growing — $10K-50K/mo |
| 71 | d) Scaling — $50K-200K/mo |
| 72 | e) Established — $200K+/mo |
| 73 | |
| 74 | 2. Your main growth bottleneck right now? |
| 75 | a) Not enough traffic / visitors |
| 76 | b) Traffic but low conversion (people visit but don't buy) |
| 77 | c) One-time buyers — they buy once and never come back |
| 78 | d) Low average order value — they buy but spend little |
| 79 | e) Maxed out on current platform — need to expand |
| 80 | f) Not sure — diagnose for me |
| 81 | g) Other: ___________ |
| 82 | |
| 83 | 3. Current marketing channels? (check all that apply) |
| 84 | a) Paid ads (Google, Meta, TikTok) |
| 85 | b) Organic social media |
| 86 | c) SEO / organic search |
| 87 | d) Email marketing |
| 88 | e) Influencer / affiliate |
| 89 | f) None — haven't started marketing |
| 90 | g) Other: ___________ |
| 91 | |
| 92 | 4. Growth direction preference? |
| 93 | a) Optimize what I have (squeeze more from current setup) |
| 94 | b) Expand to new sales channels (Amazon, Walmart, TikTok Shop, etc.) |
| 95 | c) Launch new products / expand product line |
| 96 | d) Enter new markets / countries |
| 97 | e) All of the above — tell me wh |