ecommerce-marketing-strategy-builder

Name: ecommerce-marketing-strategy-builder
Author: nexscope-ai

569installs67forks

How to install ecommerce-marketing-strategy-builder?

nexscope-ai/ecommerce-skills/ecommerce-marketing-strategy-builder

$npx -y skills add nexscope-ai/eCommerce-Skills --skill ecommerce-marketing-strategy-builder

Installs into the current project.

Summary

Full-stack e-commerce marketing strategy builder. Analyzes your product, market, and competitors, then builds a complete omnichannel marketing plan covering paid ads, SEO, email/SMS, content marketing, social media, influencer partnerships, and referral programs. Includes target

Files · 1

View on GitHub

SKILL.md

1	# E-Commerce Marketing Strategy Builder 🎯
2
3	Build a complete omnichannel marketing strategy for your e-commerce business. Covers all major channels — paid ads, SEO, email, content, social media, influencers, and referral programs — with budget allocation, audience targeting, and a 90-day action plan.
4
5	## Installation
6
7	```bash
8	npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-marketing-strategy-builder -g
9	```
10
11	## Capabilities
12
13	- Target audience persona: Demographics, interests, pain points, buying motivations, and where they spend time online — built from product analysis and competitor research
14	- Competitive landscape: How competitors position, price, and market — and where the gaps are
15	- Channel prioritization: Which marketing channels to use and in what order, ranked by expected ROI for your specific product and stage
16	- Budget allocation: How to split your marketing budget across channels, with benchmarks
17	- Email & SMS strategy: Flows, sequences, and campaign types — the highest-ROI channel most sellers ignore
18	- SEO & content plan: Keyword themes, content types, and publishing cadence
19	- Paid ads brief: High-level ad strategy per platform (for detailed campaign setup, use [ecommerce-ppc-strategy-planner](https://github.com/nexscope-ai/eCommerce-Skills/tree/main/ecommerce-ppc-strategy-planner))
20	- Social media plan: Platform selection, content pillars, posting frequency
21	- Influencer & affiliate direction: Who to partner with, what to offer, how to structure deals
22	- Referral & loyalty program: How to turn existing customers into growth engines
23	- Pricing positioning: Where to price relative to competitors based on market analysis
24	- 90-day action plan: Week-by-week roadmap with priorities and milestones
25
26	## Usage Examples
27
28	```
29	I'm launching a Shopify store selling premium dog treats, $24.99 per bag. Margin is 65%.
30	Budget: $3,000/month for marketing. Target: US dog owners. Help me build a marketing strategy.
31	```
32
33	```
34	I sell handmade jewelry on Etsy and my own website. Price range $40-120. I have 2,000
35	Instagram followers and 800 email subscribers. Monthly marketing budget is $1,500.
36	I want to grow beyond Etsy. What's my strategy?
37	```
38
39	```
40	We're a new DTC skincare brand on Shopify. AOV $55, margin 70%. We have $10,000/month
41	marketing budget and want to hit $100K revenue in 6 months. Build our marketing plan.
42	```
43
44	---
45
46	## How This Skill Collects Information
47
48	Step 1: Extract from the prompt. Parse product type, price, margin, budget, current channels, goals, stage, competitors mentioned.
49
50	Step 2: Identify gaps. Compare against what's needed:
51
52	Critical info:
53	\| Info \| Why It's Needed \|
54	\|------\|----------------\|
55	\| Product type and price/AOV \| Determines which channels and audiences fit \|
56	\| Profit margin \| Calculates how much you can spend to acquire a customer \|
57	\| Monthly marketing budget \| Allocates across channels \|
58	\| Business stage \| New launch vs growing vs established — changes priority order \|
59	\| Marketing goal \| Brand awareness vs direct sales vs both — changes channel mix \|
60	\| Sales channels \| Shopify only? Amazon + Shopify? Etsy? Affects strategy \|
61	\| Existing assets \| Email list, social following, content, reviews — what you already have to work with \|
62
63	Step 3: One follow-up. Consolidate ALL missing questions into a single message. Use multiple-choice format to make it easy to answer quickly:
64
65	```
66	Example:
67	"Premium dog treats at $24.99, 65% margin, $3,000/month budget — great start!
68	A few quick questions so I can build your strategy (just reply with the letters):
69
70	1. Business stage?
71	a) Pre-launch — haven't sold yet
72	b) Early — selling, but under $10K/mo
73	c) Growing — $10K-50K/mo
74	d) Scaling — $50K+/mo
75
76	2. Main goal?
77	a) Brand awareness — get known
78	b) Direct sales — revenue now
79	c) Both
80	d) Other: ___________
81
82	3. Where do you sell?
83	a) Shopify / own website only
84	b) Amazon
85	c) Etsy
86	d) Multiple platforms (which ones?)
87
88	4. Your target customer buys because of:
89	a) Price / value
90	b) Quality / premium
91	c) Unique / can't find elsewhere
92	d) Convenience
93	e) Other: ___________
94
95	5. What do you already have? (check all that apply)
96	a) Email list — how many subscribers?
97	b) Social media following — which platform, ho

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Type

ecommerce-marketing-strategy-builder

569installs67forks

View on GitHub

How to install ecommerce-marketing-strategy-builder?

nexscope-ai/ecommerce-skills/ecommerce-marketing-strategy-builder

$npx -y skills add nexscope-ai/eCommerce-Skills --skill ecommerce-marketing-strategy-builder

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# E-Commerce Marketing Strategy Builder 🎯
2
3	Build a complete omnichannel marketing strategy for your e-commerce business. Covers all major channels — paid ads, SEO, email, content, social media, influencers, and referral programs — with budget allocation, audience targeting, and a 90-day action plan.
4
5	## Installation
6
7	```bash
8	npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-marketing-strategy-builder -g
9	```
10
11	## Capabilities
12
13	- Target audience persona: Demographics, interests, pain points, buying motivations, and where they spend time online — built from product analysis and competitor research
14	- Competitive landscape: How competitors position, price, and market — and where the gaps are
15	- Channel prioritization: Which marketing channels to use and in what order, ranked by expected ROI for your specific product and stage
16	- Budget allocation: How to split your marketing budget across channels, with benchmarks
17	- Email & SMS strategy: Flows, sequences, and campaign types — the highest-ROI channel most sellers ignore
18	- SEO & content plan: Keyword themes, content types, and publishing cadence
19	- Paid ads brief: High-level ad strategy per platform (for detailed campaign setup, use [ecommerce-ppc-strategy-planner](https://github.com/nexscope-ai/eCommerce-Skills/tree/main/ecommerce-ppc-strategy-planner))
20	- Social media plan: Platform selection, content pillars, posting frequency
21	- Influencer & affiliate direction: Who to partner with, what to offer, how to structure deals
22	- Referral & loyalty program: How to turn existing customers into growth engines
23	- Pricing positioning: Where to price relative to competitors based on market analysis
24	- 90-day action plan: Week-by-week roadmap with priorities and milestones
25
26	## Usage Examples
27
28	```
29	I'm launching a Shopify store selling premium dog treats, $24.99 per bag. Margin is 65%.
30	Budget: $3,000/month for marketing. Target: US dog owners. Help me build a marketing strategy.
31	```
32
33	```
34	I sell handmade jewelry on Etsy and my own website. Price range $40-120. I have 2,000
35	Instagram followers and 800 email subscribers. Monthly marketing budget is $1,500.
36	I want to grow beyond Etsy. What's my strategy?
37	```
38
39	```
40	We're a new DTC skincare brand on Shopify. AOV $55, margin 70%. We have $10,000/month
41	marketing budget and want to hit $100K revenue in 6 months. Build our marketing plan.
42	```
43
44	---
45
46	## How This Skill Collects Information
47
48	Step 1: Extract from the prompt. Parse product type, price, margin, budget, current channels, goals, stage, competitors mentioned.
49
50	Step 2: Identify gaps. Compare against what's needed:
51
52	Critical info:
53	\| Info \| Why It's Needed \|
54	\|------\|----------------\|
55	\| Product type and price/AOV \| Determines which channels and audiences fit \|
56	\| Profit margin \| Calculates how much you can spend to acquire a customer \|
57	\| Monthly marketing budget \| Allocates across channels \|
58	\| Business stage \| New launch vs growing vs established — changes priority order \|
59	\| Marketing goal \| Brand awareness vs direct sales vs both — changes channel mix \|
60	\| Sales channels \| Shopify only? Amazon + Shopify? Etsy? Affects strategy \|
61	\| Existing assets \| Email list, social following, content, reviews — what you already have to work with \|
62
63	Step 3: One follow-up. Consolidate ALL missing questions into a single message. Use multiple-choice format to make it easy to answer quickly:
64
65	```
66	Example:
67	"Premium dog treats at $24.99, 65% margin, $3,000/month budget — great start!
68	A few quick questions so I can build your strategy (just reply with the letters):
69
70	1. Business stage?
71	a) Pre-launch — haven't sold yet
72	b) Early — selling, but under $10K/mo
73	c) Growing — $10K-50K/mo
74	d) Scaling — $50K+/mo
75
76	2. Main goal?
77	a) Brand awareness — get known
78	b) Direct sales — revenue now
79	c) Both
80	d) Other: ___________
81
82	3. Where do you sell?
83	a) Shopify / own website only
84	b) Amazon
85	c) Etsy
86	d) Multiple platforms (which ones?)
87
88	4. Your target customer buys because of:
89	a) Price / value
90	b) Quality / premium
91	c) Unique / can't find elsewhere
92	d) Convenience
93	e) Other: ___________
94
95	5. What do you already have? (check all that apply)
96	a) Email list — how many subscribers?
97	b) Social media following — which platform, ho

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