ecommerce-ppc-strategy-planner

Name: ecommerce-ppc-strategy-planner
Author: nexscope-ai

522installs67forks

How to install ecommerce-ppc-strategy-planner?

nexscope-ai/ecommerce-skills/ecommerce-ppc-strategy-planner

$npx -y skills add nexscope-ai/eCommerce-Skills --skill ecommerce-ppc-strategy-planner

Installs into the current project.

Summary

Cross-platform PPC strategy planner for ecommerce businesses. Analyzes your product and margins, recommends the right advertising platforms (Google Ads, Meta Ads, TikTok Ads), calculates ROAS targets, allocates budget across channels, and generates platform-specific campaign brie

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SKILL.md

1	# E-Commerce PPC Strategy Planner 📊
2
3	Plan your cross-platform advertising strategy: which platforms to use, how much to spend on each, and what campaigns to run. Generates actionable briefs for Google Ads, Meta Ads, and TikTok Ads — with ad copy and creative direction included.
4
5	## Installation
6
7	```bash
8	npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-ppc-strategy-planner -g
9	```
10
11	## Two Modes
12
13	\| Mode \| When to Use \| Input \| Output \|
14	\|------\|-------------\|-------\|--------\|
15	\| A — Build \| Starting ads for the first time \| Product info + budget + margins \| Platform recommendation + budget split + campaign briefs + ad copy \|
16	\| B — Optimize \| Running ads but want better results \| Per-platform ROAS/CPA data \| Cross-platform audit + budget reallocation + optimization actions \|
17
18	## Capabilities
19
20	- ROAS financial framework: Calculate break-even ROAS, target ROAS, and max CPA from product margins — the foundation for all platform decisions
21	- Platform recommendation: Match your product type to the right ad channels (search-intent → Google, visual/impulse → Meta, demo/novelty → TikTok)
22	- Cross-platform budget allocation: Split budget across channels based on expected ROAS and funnel stage
23	- Google Ads brief: Shopping, Search, and Performance Max campaign structures with keyword direction
24	- Meta Ads brief: Audience targeting, ad set structure, and creative hooks for Facebook + Instagram
25	- TikTok Ads brief: Video hook concepts, Spark Ads strategy, and audience targeting
26	- Ad copy generation: Headlines, descriptions, and CTAs for each platform
27	- Creative brief: Image/video specs, style direction, hook angles (not actual image/video creation)
28	- Cross-platform audit: Compare ROAS/CPA across channels and identify where to shift budget
29
30	## Usage Examples
31
32	### Mode A — Build New Strategy
33
34	```
35	I sell handmade candles on Shopify. Price $34, cost $8. Monthly ad budget $2,000. Help me plan which platforms to advertise on.
36	```
37
38	```
39	I'm launching a fitness resistance band set, $29.99, 60% margin. $5,000/month budget. Where should I advertise and how much on each platform?
40	```
41
42	```
43	I have a Shopify store selling pet accessories. Best sellers are dog bandanas ($15) and cat toys ($12). $1,000/month to start. What's my ad strategy?
44	```
45
46	### Mode B — Optimize Existing
47
48	```
49	Running Google Shopping (ROAS 3.2x, $3,000/mo) and Facebook ($1,800/mo, ROAS 1.4x). Margin is 45%. Should I shift budget?
50	```
51
52	```
53	My TikTok ads get tons of views but barely convert. Google Shopping is profitable. Total budget $4,000/month. Help me optimize.
54	```
55
56	---
57
58	## How This Skill Collects Information
59
60	Step 1: Extract from the prompt. Parse product type, price, margins, budget, platforms mentioned, ROAS data, store type.
61
62	Step 2: Identify gaps. Compare against what's needed:
63
64	Mode A critical info:
65	\| Info \| Why It's Needed \|
66	\|------\|----------------\|
67	\| Product price + cost/margin \| Calculate break-even ROAS and Max CPA \|
68	\| Monthly ad budget \| Allocate across platforms \|
69	\| Buyer behavior type \| Determines which platform is primary (see below) \|
70	\| Existing website traffic / email list \| Determines if retargeting is viable \|
71
72	Mode B critical info:
73	\| Info \| Why It's Needed \|
74	\|------\|----------------\|
75	\| Per-platform spend + ROAS/CPA \| Audit each platform's performance \|
76	\| Profit margin \| Calculate break-even ROAS \|
77	\| Campaign duration \| New campaigns need 2-4 weeks before optimization \|
78
79	Step 3: One follow-up. Ask only for missing critical items. Always include the buyer behavior question for Mode A:
80
81	```
82	Mode A example:
83	"Nice — handmade candles at $34 with $2,000/month budget. To plan your
84	strategy, I need a few things:
85
86	1. Your product cost per unit (to calculate break-even ROAS)
87	2. How do customers typically find products like yours?
88	a) They search for it (e.g., 'soy candles') — they know what they want
89	b) They discover it visually — they see it and want it (lifestyle, fashion, decor)
90	c) They need to see it in action — demo/video is what sells it
91	d) Not sure — I'll analyze and recommend
92	3. Do you have existing website traffic or an email list?
93	(This affects whether retargeting is viable from day one)"
94
95	Mode B example:
96	"Got it — Google and Facebook running. T

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Type

ecommerce-ppc-strategy-planner

522installs67forks

View on GitHub

How to install ecommerce-ppc-strategy-planner?

nexscope-ai/ecommerce-skills/ecommerce-ppc-strategy-planner

$npx -y skills add nexscope-ai/eCommerce-Skills --skill ecommerce-ppc-strategy-planner

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# E-Commerce PPC Strategy Planner 📊
2
3	Plan your cross-platform advertising strategy: which platforms to use, how much to spend on each, and what campaigns to run. Generates actionable briefs for Google Ads, Meta Ads, and TikTok Ads — with ad copy and creative direction included.
4
5	## Installation
6
7	```bash
8	npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-ppc-strategy-planner -g
9	```
10
11	## Two Modes
12
13	\| Mode \| When to Use \| Input \| Output \|
14	\|------\|-------------\|-------\|--------\|
15	\| A — Build \| Starting ads for the first time \| Product info + budget + margins \| Platform recommendation + budget split + campaign briefs + ad copy \|
16	\| B — Optimize \| Running ads but want better results \| Per-platform ROAS/CPA data \| Cross-platform audit + budget reallocation + optimization actions \|
17
18	## Capabilities
19
20	- ROAS financial framework: Calculate break-even ROAS, target ROAS, and max CPA from product margins — the foundation for all platform decisions
21	- Platform recommendation: Match your product type to the right ad channels (search-intent → Google, visual/impulse → Meta, demo/novelty → TikTok)
22	- Cross-platform budget allocation: Split budget across channels based on expected ROAS and funnel stage
23	- Google Ads brief: Shopping, Search, and Performance Max campaign structures with keyword direction
24	- Meta Ads brief: Audience targeting, ad set structure, and creative hooks for Facebook + Instagram
25	- TikTok Ads brief: Video hook concepts, Spark Ads strategy, and audience targeting
26	- Ad copy generation: Headlines, descriptions, and CTAs for each platform
27	- Creative brief: Image/video specs, style direction, hook angles (not actual image/video creation)
28	- Cross-platform audit: Compare ROAS/CPA across channels and identify where to shift budget
29
30	## Usage Examples
31
32	### Mode A — Build New Strategy
33
34	```
35	I sell handmade candles on Shopify. Price $34, cost $8. Monthly ad budget $2,000. Help me plan which platforms to advertise on.
36	```
37
38	```
39	I'm launching a fitness resistance band set, $29.99, 60% margin. $5,000/month budget. Where should I advertise and how much on each platform?
40	```
41
42	```
43	I have a Shopify store selling pet accessories. Best sellers are dog bandanas ($15) and cat toys ($12). $1,000/month to start. What's my ad strategy?
44	```
45
46	### Mode B — Optimize Existing
47
48	```
49	Running Google Shopping (ROAS 3.2x, $3,000/mo) and Facebook ($1,800/mo, ROAS 1.4x). Margin is 45%. Should I shift budget?
50	```
51
52	```
53	My TikTok ads get tons of views but barely convert. Google Shopping is profitable. Total budget $4,000/month. Help me optimize.
54	```
55
56	---
57
58	## How This Skill Collects Information
59
60	Step 1: Extract from the prompt. Parse product type, price, margins, budget, platforms mentioned, ROAS data, store type.
61
62	Step 2: Identify gaps. Compare against what's needed:
63
64	Mode A critical info:
65	\| Info \| Why It's Needed \|
66	\|------\|----------------\|
67	\| Product price + cost/margin \| Calculate break-even ROAS and Max CPA \|
68	\| Monthly ad budget \| Allocate across platforms \|
69	\| Buyer behavior type \| Determines which platform is primary (see below) \|
70	\| Existing website traffic / email list \| Determines if retargeting is viable \|
71
72	Mode B critical info:
73	\| Info \| Why It's Needed \|
74	\|------\|----------------\|
75	\| Per-platform spend + ROAS/CPA \| Audit each platform's performance \|
76	\| Profit margin \| Calculate break-even ROAS \|
77	\| Campaign duration \| New campaigns need 2-4 weeks before optimization \|
78
79	Step 3: One follow-up. Ask only for missing critical items. Always include the buyer behavior question for Mode A:
80
81	```
82	Mode A example:
83	"Nice — handmade candles at $34 with $2,000/month budget. To plan your
84	strategy, I need a few things:
85
86	1. Your product cost per unit (to calculate break-even ROAS)
87	2. How do customers typically find products like yours?
88	a) They search for it (e.g., 'soy candles') — they know what they want
89	b) They discover it visually — they see it and want it (lifestyle, fashion, decor)
90	c) They need to see it in action — demo/video is what sells it
91	d) Not sure — I'll analyze and recommend
92	3. Do you have existing website traffic or an email list?
93	(This affects whether retargeting is viable from day one)"
94
95	Mode B example:
96	"Got it — Google and Facebook running. T

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