$npx -y skills add nguyenphp/antigravity-marketing --skill affiliate-marketingAffiliate programs, partner networks, commission structures, and performance tracking.
| 1 | # Affiliate Marketing |
| 2 | |
| 3 | > Build profitable partnerships through performance-based marketing. |
| 4 | |
| 5 | --- |
| 6 | |
| 7 | ## 1. Affiliate Program Types |
| 8 | |
| 9 | | Type | How It Works | Best For | |
| 10 | |------|--------------|----------| |
| 11 | | **In-house** | Run your own program | Control, high volume | |
| 12 | | **Network-based** | Use affiliate networks | Reach, management | |
| 13 | | **Hybrid** | Both approaches | Flexibility | |
| 14 | |
| 15 | --- |
| 16 | |
| 17 | ## 2. Commission Structures |
| 18 | |
| 19 | | Model | Description | Typical Rate | |
| 20 | |-------|-------------|--------------| |
| 21 | | **CPA (Cost Per Action)** | Fixed fee per conversion | $5-$200+ | |
| 22 | | **Revenue share** | % of sale | 5-50% | |
| 23 | | **Recurring** | % of ongoing payments | 10-30% | |
| 24 | | **CPL (Cost Per Lead)** | Fee per qualified lead | $1-$50 | |
| 25 | | **Tiered** | Higher rates for more sales | Varies | |
| 26 | | **Hybrid** | Base + performance | Varies | |
| 27 | |
| 28 | ### Commission Rate Benchmarks |
| 29 | |
| 30 | | Industry | Typical Rate | |
| 31 | |----------|--------------| |
| 32 | | **Digital products** | 30-50% | |
| 33 | | **SaaS** | 20-40% recurring | |
| 34 | | **E-commerce** | 5-15% | |
| 35 | | **Finance** | $50-$200 CPA | |
| 36 | | **Travel** | 5-10% | |
| 37 | |
| 38 | --- |
| 39 | |
| 40 | ## 3. Affiliate Networks |
| 41 | |
| 42 | | Network | Best For | Commission Type | |
| 43 | |---------|----------|-----------------| |
| 44 | | **Amazon Associates** | Physical products | 1-10% | |
| 45 | | **ShareASale** | E-commerce, diverse | Varies | |
| 46 | | **CJ Affiliate** | Enterprise brands | Varies | |
| 47 | | **Impact** | SaaS, subscription | Varies | |
| 48 | | **PartnerStack** | B2B SaaS | Recurring | |
| 49 | | **Rakuten** | Retail, travel | Varies | |
| 50 | |
| 51 | --- |
| 52 | |
| 53 | ## 4. Affiliate Types |
| 54 | |
| 55 | | Type | Description | Best For | |
| 56 | |------|-------------|----------| |
| 57 | | **Content creators** | Bloggers, YouTubers | Reviews, tutorials | |
| 58 | | **Influencers** | Social media reach | Awareness, quick sales | |
| 59 | | **Coupon/deal sites** | Discount focused | Volume, price-sensitive | |
| 60 | | **Loyalty/cashback** | Rewards users | Retention | |
| 61 | | **Email marketers** | Newsletter-based | Targeted promotions | |
| 62 | | **Comparison sites** | Side-by-side reviews | Research phase | |
| 63 | | **Sub-affiliates** | Recruit other affiliates | Scale | |
| 64 | |
| 65 | --- |
| 66 | |
| 67 | ## 5. Recruiting Affiliates |
| 68 | |
| 69 | ### Outreach Best Practices |
| 70 | |
| 71 | | Element | Approach | |
| 72 | |---------|----------| |
| 73 | | **Research** | Understand their audience | |
| 74 | | **Personalize** | Reference their content | |
| 75 | | **Value prop** | What's in it for them | |
| 76 | | **Easy ask** | Simple next step | |
| 77 | | **Follow up** | 2-3 touches | |
| 78 | |
| 79 | ### Where to Find Affiliates |
| 80 | |
| 81 | | Source | How | |
| 82 | |--------|-----| |
| 83 | | **Competitor programs** | Reverse engineer | |
| 84 | | **Content search** | "[your category] + review" | |
| 85 | | **Affiliate networks** | Marketplace listings | |
| 86 | | **Social media** | Hashtag research | |
| 87 | | **Conferences** | Networking events | |
| 88 | |
| 89 | --- |
| 90 | |
| 91 | ## 6. Program Structure |
| 92 | |
| 93 | ### Essential Elements |
| 94 | |
| 95 | | Element | Description | |
| 96 | |---------|-------------| |
| 97 | | **Commission rates** | Clear, competitive | |
| 98 | | **Cookie duration** | 30-90 days typical | |
| 99 | | **Payment terms** | Net 30-60 days | |
| 100 | | **Minimum payout** | $25-$100 threshold | |
| 101 | | **Creative assets** | Banners, links, content | |
| 102 | | **Tracking** | Reliable attribution | |
| 103 | |
| 104 | ### Terms and Conditions |
| 105 | |
| 106 | | Area | Cover | |
| 107 | |------|-------| |
| 108 | | **Prohibited tactics** | PPC bidding, spam | |
| 109 | | **Brand usage** | Trademark guidelines | |
| 110 | | **Disclosure** | FTC requirements | |
| 111 | | **False claims** | Prohibited statements | |
| 112 | | **Termination** | When/how | |
| 113 | |
| 114 | --- |
| 115 | |
| 116 | ## 7. Affiliate Tracking |
| 117 | |
| 118 | ### Attribution Models |
| 119 | |
| 120 | | Model | How It Works | |
| 121 | |-------|--------------| |
| 122 | | **Last click** | Last affiliate gets credit | |
| 123 | | **First click** | First affiliate gets credit | |
| 124 | | **Linear** | Split among all touches | |
| 125 | | **Time decay** | Recent gets more weight | |
| 126 | |
| 127 | ### Tracking Methods |
| 128 | |
| 129 | | Method | How It Works | |
| 130 | |--------|--------------| |
| 131 | | **Cookies** | Standard browser tracking | |
| 132 | | **Coupon codes** | Unique codes per affiliate | |
| 133 | | **UTM parameters** | URL tracking | |
| 134 | | **Fingerprinting** | Device-based (cookieless) | |
| 135 | |
| 136 | --- |
| 137 | |
| 138 | ## 8. Performance Metrics |
| 139 | |
| 140 | ### Program Metrics |
| 141 | |
| 142 | | Metric | Formula | Healthy | |
| 143 | |--------|---------|---------| |
| 144 | | **Active rate** | Active affiliates / Total | >10% | |
| 145 | | **Revenue per affiliate** | Total revenue / Affiliates | Increasing | |
| 146 | | **Conversion rate** | Conversions / Clicks | >1% | |
| 147 | | **EPC (Earnings Per Click)** | Earnings / Clicks | $0.20+ | |
| 148 | | **Refund rate** | Refunds / Sales | <10% | |
| 149 | |
| 150 | ### Affiliate Health |
| 151 | |
| 152 | | Metric | Monitor | |
| 153 | |--------|---------| |
| 154 | | **Traffic quality** | Bounce rate, geo | |
| 155 | | **Conversion rate** | Compare to average | |
| 156 | | **Refund rate** | Fraud indicator | |
| 157 | | **Customer LTV** | Long-term value | |
| 158 | |
| 159 | --- |
| 160 | |
| 161 | ## 9. Fraud Prevention |
| 162 | |
| 163 | ### Common Fraud Types |
| 164 | |
| 165 | | Type | Sign | |
| 166 | |------|------| |
| 167 | | **Cookie stuffing** | High impressions, low quality | |
| 168 | | **Click fraud** | Unusual click patterns | |
| 169 | | **Coupon abuse** | Last-click stealing | |
| 170 | | **Self-referral** | Affiliate is customer | |
| 171 | | **Fake leads** | Low quality, high bounce | |
| 172 | |
| 173 | ### Prevention Tactics |
| 174 | |
| 175 | | Tactic | Implementation | |
| 176 | |--------|----------------| |
| 177 | | **Vetting** | Re |