branding-expert
starsforks
How to install branding-expert?
nguyenphp/antigravity-marketing/branding-expert
$npx -y skills add nguyenphp/antigravity-marketing --skill branding-expertBrand identity, positioning, voice & tone guidelines, and style guide creation.
SKILL.md
| 1 | # Branding Expert |
| 2 | |
| 3 | > Build memorable, consistent brands that connect with audiences. |
| 4 | |
| 5 | --- |
| 6 | |
| 7 | ## 1. Brand Strategy Framework |
| 8 | |
| 9 | | Element | Definition | Output | |
| 10 | |---------|------------|--------| |
| 11 | | **Purpose** | Why you exist beyond profit | Mission statement | |
| 12 | | **Vision** | Where you're going | Vision statement | |
| 13 | | **Values** | What you believe in | Core values | |
| 14 | | **Position** | How you're different | Positioning statement | |
| 15 | | **Personality** | How you act | Brand archetypes | |
| 16 | | **Voice** | How you sound | Voice guidelines | |
| 17 | |
| 18 | --- |
| 19 | |
| 20 | ## 2. Brand Positioning |
| 21 | |
| 22 | ### Positioning Statement Template |
| 23 | |
| 24 | ``` |
| 25 | For [target audience] |
| 26 | Who [need/want] |
| 27 | [Brand] is the [category] |
| 28 | That [key benefit] |
| 29 | Because [reason to believe] |
| 30 | ``` |
| 31 | |
| 32 | ### Competitive Positioning |
| 33 | |
| 34 | | Strategy | Approach | |
| 35 | |----------|----------| |
| 36 | | **Head-to-head** | Beat the leader | |
| 37 | | **Differentiation** | Unique attribute | |
| 38 | | **Niche** | Specific segment | |
| 39 | | **Category creation** | New space | |
| 40 | | **Value** | Best price | |
| 41 | |
| 42 | --- |
| 43 | |
| 44 | ## 3. Brand Archetypes |
| 45 | |
| 46 | | Archetype | Desire | Example Brands | |
| 47 | |-----------|--------|----------------| |
| 48 | | **Innocent** | Safety, simplicity | Dove, Coca-Cola | |
| 49 | | **Explorer** | Freedom, discovery | Jeep, Patagonia | |
| 50 | | **Sage** | Knowledge, truth | Google, BBC | |
| 51 | | **Hero** | Mastery, courage | Nike, BMW | |
| 52 | | **Outlaw** | Revolution | Harley-Davidson | |
| 53 | | **Magician** | Transformation | Apple, Disney | |
| 54 | | **Regular Guy** | Belonging | IKEA, Target | |
| 55 | | **Lover** | Intimacy, beauty | Chanel, Häagen-Dazs | |
| 56 | | **Jester** | Joy, fun | M&Ms, Old Spice | |
| 57 | | **Caregiver** | Service, help | Johnson & Johnson | |
| 58 | | **Creator** | Innovation | Lego, Adobe | |
| 59 | | **Ruler** | Control, power | Mercedes, Rolex | |
| 60 | |
| 61 | --- |
| 62 | |
| 63 | ## 4. Brand Voice |
| 64 | |
| 65 | ### Voice Dimensions |
| 66 | |
| 67 | | Dimension | Spectrum | |
| 68 | |-----------|----------| |
| 69 | | **Formal ↔ Casual** | Professional vs friendly | |
| 70 | | **Serious ↔ Humorous** | Straight vs playful | |
| 71 | | **Respectful ↔ Irreverent** | Traditional vs edgy | |
| 72 | | **Enthusiastic ↔ Matter-of-fact** | Excited vs neutral | |
| 73 | |
| 74 | ### Voice Chart Template |
| 75 | |
| 76 | | Trait | Description | Do | Don't | |
| 77 | |-------|-------------|-----|-------| |
| 78 | | **Confident** | We know our stuff | Use definitive language | Be arrogant | |
| 79 | | **Friendly** | Approachable | Use "you" and "we" | Be too familiar | |
| 80 | | **Clear** | Easy to understand | Use simple words | Use jargon | |
| 81 | |
| 82 | --- |
| 83 | |
| 84 | ## 5. Tone Variations |
| 85 | |
| 86 | ### Tone by Context |
| 87 | |
| 88 | | Context | Tone Adjustment | |
| 89 | |---------|-----------------| |
| 90 | | **Marketing** | Inspiring, benefit-focused | |
| 91 | | **Support** | Patient, empathetic | |
| 92 | | **Error messages** | Helpful, calm | |
| 93 | | **Legal** | Clear, precise | |
| 94 | | **Social** | Conversational, human | |
| 95 | | **Crisis** | Serious, transparent | |
| 96 | |
| 97 | ### Emotion Grid |
| 98 | |
| 99 | | Audience Feeling | Our Response | |
| 100 | |------------------|--------------| |
| 101 | | **Confused** | Clarifying, patient | |
| 102 | | **Frustrated** | Empathetic, helpful | |
| 103 | | **Excited** | Match energy, celebrate | |
| 104 | | **Skeptical** | Proof-focused, humble | |
| 105 | |
| 106 | --- |
| 107 | |
| 108 | ## 6. Visual Identity |
| 109 | |
| 110 | ### Logo Guidelines |
| 111 | |
| 112 | | Element | Guidance | |
| 113 | |---------|----------| |
| 114 | | **Clear space** | Minimum breathing room | |
| 115 | | **Minimum size** | Legibility threshold | |
| 116 | | **Color versions** | Full, mono, reversed | |
| 117 | | **Misuse** | What not to do | |
| 118 | |
| 119 | ### Color System |
| 120 | |
| 121 | | Type | Purpose | Example | |
| 122 | |------|---------|---------| |
| 123 | | **Primary** | Main brand color | Hero elements | |
| 124 | | **Secondary** | Support colors | Accents | |
| 125 | | **Neutral** | Text, backgrounds | UI elements | |
| 126 | | **Semantic** | Status colors | Success, error | |
| 127 | |
| 128 | ### Typography |
| 129 | |
| 130 | | Level | Use | |
| 131 | |-------|-----| |
| 132 | | **Display** | Headlines, hero text | |
| 133 | | **Body** | Paragraphs, content | |
| 134 | | **UI** | Interface elements | |
| 135 | | **Mono** | Code, data | |
| 136 | |
| 137 | --- |
| 138 | |
| 139 | ## 7. Brand Guidelines Document |
| 140 | |
| 141 | ### Essential Sections |
| 142 | |
| 143 | | Section | Contents | |
| 144 | |---------|----------| |
| 145 | | **Introduction** | Brand story, purpose | |
| 146 | | **Logo** | Usage, clear space, variations | |
| 147 | | **Color** | Palette, accessibility | |
| 148 | | **Typography** | Fonts, hierarchy | |
| 149 | | **Photography** | Style, composition | |
| 150 | | **Iconography** | Style, grid | |
| 151 | | **Voice** | Tone, vocabulary | |
| 152 | | **Applications** | Templates, examples | |
| 153 | |
| 154 | --- |
| 155 | |
| 156 | ## 8. Naming Guidelines |
| 157 | |
| 158 | ### Brand Name Criteria |
| 159 | |
| 160 | | Criterion | Importance | |
| 161 | |-----------|------------| |
| 162 | | **Memorable** | Easy to recall | |
| 163 | | **Pronounceable** | Easy to say | |
| 164 | | **Spellable** | Easy to write | |
| 165 | | **Available** | Domain, trademark | |
| 166 | | **Meaningful** | Relevant associations | |
| 167 | | **Scalable** | Works as you grow | |
| 168 | |
| 169 | ### Naming Styles |
| 170 | |
| 171 | | Style | Example | Pros | |
| 172 | |-------|---------|------| |
| 173 | | **Descriptive** | General Electric | Clear | |
| 174 | | **Abstract** | Xerox | Ownable | |
| 175 | | **Acronym** | IBM | Short | |
| 176 | | **Metaphor** | Amazon | Evocative | |
| 177 | | **Founder** | Ford | Personal | |
| 178 | | **Portmanteau** | Pinterest | Unique | |
| 179 | |
| 180 | --- |
| 181 | |
| 182 | ## 9. Brand Audit |
| 183 | |
| 184 | ### Audit Checklist |
| 185 | |
| 186 | | Area | Questions | |
| 187 | |------|-----------| |
| 188 | | **Consistency** | Same look everywhere? | |
| 189 | | **Clarity** | Clear value propositio |
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