competitor-monitor
starsforks
How to install competitor-monitor?
nguyenphp/antigravity-marketing/competitor-monitor
$npx -y skills add nguyenphp/antigravity-marketing --skill competitor-monitorOngoing monitoring of competitor changes - website updates, new campaigns, price changes, and alert setup.
SKILL.md
| 1 | # Competitor Monitor & Alert |
| 2 | |
| 3 | > Keep eyes on competitors 24/7. Get notified when they make moves. |
| 4 | |
| 5 | --- |
| 6 | |
| 7 | ## 🎯 What This Skill Does |
| 8 | |
| 9 | | Capability | Description | |
| 10 | |------------|-------------| |
| 11 | | **Website Monitoring** | Track changes to competitor sites | |
| 12 | | **Price Tracking** | Alert on pricing changes | |
| 13 | | **Content Alerts** | New blog posts, landing pages | |
| 14 | | **Ad Monitoring** | New campaigns, creative changes | |
| 15 | | **Social Watching** | Posts, engagement spikes | |
| 16 | |
| 17 | --- |
| 18 | |
| 19 | ## 1. What to Monitor |
| 20 | |
| 21 | ### Website Changes |
| 22 | |
| 23 | | Element | Why Monitor | |
| 24 | |---------|-------------| |
| 25 | | **Homepage** | Messaging, positioning shifts | |
| 26 | | **Pricing page** | Price changes, new plans | |
| 27 | | **New pages** | New products, features | |
| 28 | | **Job postings** | Growth areas, priorities | |
| 29 | | **Blog** | Content strategy | |
| 30 | |
| 31 | ### Marketing Activity |
| 32 | |
| 33 | | Activity | Signal | |
| 34 | |----------|--------| |
| 35 | | **New ads** | Campaign launches | |
| 36 | | **Email campaigns** | Promotions, sequences | |
| 37 | | **Social posts** | Content focus | |
| 38 | | **PR/News** | Announcements | |
| 39 | | **Reviews** | Customer sentiment | |
| 40 | |
| 41 | --- |
| 42 | |
| 43 | ## 2. Free Monitoring Tools |
| 44 | |
| 45 | ### Website Change Detection |
| 46 | |
| 47 | | Tool | Use Case | Cost | |
| 48 | |------|----------|------| |
| 49 | | **Visualping** | Visual website changes | Free tier | |
| 50 | | **ChangeTower** | Website monitoring | Free tier | |
| 51 | | **Wachete** | Price tracking | Free tier | |
| 52 | | **Web Archive** | Historical snapshots | Free | |
| 53 | |
| 54 | ### Content & SEO |
| 55 | |
| 56 | | Tool | Use Case | Cost | |
| 57 | |------|----------|------| |
| 58 | | **Google Alerts** | News/mentions | Free | |
| 59 | | **Talkwalker Alerts** | Better Google Alerts | Free | |
| 60 | | **Feedly** | Blog monitoring | Free tier | |
| 61 | | **Semrush Position Tracking** | Ranking changes | Paid | |
| 62 | |
| 63 | ### Social Media |
| 64 | |
| 65 | | Tool | Use Case | Cost | |
| 66 | |------|----------|------| |
| 67 | | **TweetDeck** | Twitter monitoring | Free | |
| 68 | | **Social Blade** | Growth tracking | Free | |
| 69 | | **NotJustAnalytics** | Instagram tracking | Free tier | |
| 70 | |
| 71 | --- |
| 72 | |
| 73 | ## 3. Google Alerts Setup |
| 74 | |
| 75 | ### Essential Alerts |
| 76 | |
| 77 | | Alert Query | Purpose | |
| 78 | |-------------|---------| |
| 79 | | "Competitor Name" | Brand mentions | |
| 80 | | site:competitor.com | New indexed pages | |
| 81 | | "Competitor" + "partnership" | Strategic moves | |
| 82 | | "Competitor" + "funding" | Investment news | |
| 83 | | "Competitor" + "launch" | Product releases | |
| 84 | |
| 85 | ### Pro Tips |
| 86 | |
| 87 | | Setting | Recommendation | |
| 88 | |---------|----------------| |
| 89 | | How often | As it happens | |
| 90 | | Sources | All (or specific) | |
| 91 | | Language | Your markets | |
| 92 | | Region | Your markets | |
| 93 | | Delivery | Email or RSS | |
| 94 | |
| 95 | --- |
| 96 | |
| 97 | ## 4. Price Monitoring |
| 98 | |
| 99 | ### What to Track |
| 100 | |
| 101 | | Data Point | Why | |
| 102 | |------------|-----| |
| 103 | | **Base prices** | Competitive positioning | |
| 104 | | **Discounts** | Promotion timing | |
| 105 | | **New plans** | Market approach | |
| 106 | | **Feature changes** | Value adds/removes | |
| 107 | | **Free trial length** | Sales tactics | |
| 108 | |
| 109 | ### DIY Price Tracking |
| 110 | |
| 111 | ``` |
| 112 | 1. Screenshot competitor pricing monthly |
| 113 | 2. Create comparison spreadsheet |
| 114 | 3. Note any changes with dates |
| 115 | 4. Analyze patterns (seasonal, events) |
| 116 | 5. Set up Visualping on pricing page |
| 117 | ``` |
| 118 | |
| 119 | --- |
| 120 | |
| 121 | ## 5. Ad Monitoring |
| 122 | |
| 123 | ### Weekly Ad Check Routine |
| 124 | |
| 125 | | Platform | Action | |
| 126 | |----------|--------| |
| 127 | | **Meta Ad Library** | Check for new/stopped ads | |
| 128 | | **Google Transparency** | Review search ads | |
| 129 | | **TikTok Library** | Scan video ads | |
| 130 | | **SpyFu/Semrush** | Keyword changes | |
| 131 | |
| 132 | ### What to Track |
| 133 | |
| 134 | | Element | Log | |
| 135 | |---------|-----| |
| 136 | | New creatives | Screenshot + date | |
| 137 | | Running duration | Start/end dates | |
| 138 | | Copy changes | Before/after | |
| 139 | | Landing pages | URL + screenshot | |
| 140 | | Offers | Discounts, CTAs | |
| 141 | |
| 142 | --- |
| 143 | |
| 144 | ## 6. Social Media Monitoring |
| 145 | |
| 146 | ### Track These Metrics |
| 147 | |
| 148 | | Metric | Frequency | |
| 149 | |--------|-----------| |
| 150 | | Follower growth | Weekly | |
| 151 | | Post frequency | Weekly | |
| 152 | | Engagement rate | Weekly | |
| 153 | | Top posts | Monthly | |
| 154 | | Campaign hashtags | Ongoing | |
| 155 | |
| 156 | ### Tools for Social Tracking |
| 157 | |
| 158 | | Need | Tool | |
| 159 | |------|------| |
| 160 | | **Follower counts** | Social Blade | |
| 161 | | **Engagement** | Socialbakers free | |
| 162 | | **Hashtags** | Brand24 free tier | |
| 163 | | **Mentions** | Mention free tier | |
| 164 | |
| 165 | --- |
| 166 | |
| 167 | ## 7. Automated Alert System |
| 168 | |
| 169 | ### Simple Setup with Free Tools |
| 170 | |
| 171 | ``` |
| 172 | Level 1: Google Alerts (mentions) |
| 173 | ↓ |
| 174 | Level 2: Visualping (website changes) |
| 175 | ↓ |
| 176 | Level 3: Feedly (content monitoring) |
| 177 | ↓ |
| 178 | Level 4: Weekly manual checks (ads, social) |
| 179 | ``` |
| 180 | |
| 181 | ### Zapier/Make Automation |
| 182 | |
| 183 | | Trigger | Action | |
| 184 | |---------|--------| |
| 185 | | New RSS item (blog) | Slack notification | |
| 186 | | Google Alert | Save to spreadsheet | |
| 187 | | New tweet from @competitor | Email alert | |
| 188 | | Website change | Team notification | |
| 189 | |
| 190 | --- |
| 191 | |
| 192 | ## 8. Competitor Dashboard |
| 193 | |
| 194 | ### Weekly Tracking Template |
| 195 | |
| 196 | | Metric | Competitor A | Competitor B | Us | |
| 197 | |--------|--------------|--------------|-----| |
| 198 | | Website changes | | | | |
| 199 | | New blog posts | | | | |
| 200 | | Social posts | | | | |
| 201 | | New ads | | | | |
| 202 | | Price changes | | | | |
| 203 | | News/PR | | | | |
| 204 | |
| 205 | ### Monthly Report Template |
| 206 | |
| 207 | ```markdown |
| 208 | # Competitive Intelligence Report - [Month] |
| 209 | |
| 210 | ## TL;DR |
| 211 | - Key m |
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