competitor-teardown
starsforks
How to install competitor-teardown?
nguyenphp/antigravity-marketing/competitor-teardown
$npx -y skills add nguyenphp/antigravity-marketing --skill competitor-teardownAnalyze competitor websites, social media, ads, and strategies to find gaps and opportunities.
SKILL.md
| 1 | # Competitor Teardown Agent |
| 2 | |
| 3 | > Know your competition inside out. Find their strengths, weaknesses, and your opportunities. |
| 4 | |
| 5 | --- |
| 6 | |
| 7 | ## 🎯 What This Skill Does |
| 8 | |
| 9 | | Capability | Description | |
| 10 | |------------|-------------| |
| 11 | | **Website Analysis** | Teardown design, UX, messaging, tech stack | |
| 12 | | **Social Audit** | Analyze content strategy, engagement, growth | |
| 13 | | **Ad Intelligence** | Find their running ads and creative strategy | |
| 14 | | **Gap Finding** | Discover what they miss that you can win | |
| 15 | | **Benchmark** | Compare your metrics to theirs | |
| 16 | |
| 17 | --- |
| 18 | |
| 19 | ## 1. Website Teardown |
| 20 | |
| 21 | ### What to Analyze |
| 22 | |
| 23 | | Element | Questions | |
| 24 | |---------|-----------| |
| 25 | | **Homepage** | What's the main value prop? First impression? | |
| 26 | | **Navigation** | How do they structure content? | |
| 27 | | **Pricing** | How do they present pricing? Model? | |
| 28 | | **CTAs** | What actions do they push? | |
| 29 | | **Social proof** | Testimonials, logos, numbers? | |
| 30 | | **Content** | Blog? Resources? Quality? | |
| 31 | |
| 32 | ### Tech Stack Discovery |
| 33 | |
| 34 | | Tool | What It Reveals | |
| 35 | |------|-----------------| |
| 36 | | **BuiltWith** | CMS, analytics, marketing tools | |
| 37 | | **Wappalyzer** | Technologies used | |
| 38 | | **PageSpeed Insights** | Performance metrics | |
| 39 | | **Web.dev** | SEO and accessibility | |
| 40 | |
| 41 | ### UX Teardown Checklist |
| 42 | |
| 43 | | Area | Check | |
| 44 | |------|-------| |
| 45 | | Load time | Under 3 seconds? | |
| 46 | | Mobile UX | Easy to navigate on phone? | |
| 47 | | Forms | How many fields? Easy to complete? | |
| 48 | | Checkout | Steps? Friction points? | |
| 49 | | Trust signals | Security badges, reviews visible? | |
| 50 | |
| 51 | --- |
| 52 | |
| 53 | ## 2. Social Media Analysis |
| 54 | |
| 55 | ### What to Track |
| 56 | |
| 57 | | Metric | Why It Matters | |
| 58 | |--------|----------------| |
| 59 | | **Follower count** | Reach potential | |
| 60 | | **Growth rate** | Momentum | |
| 61 | | **Engagement rate** | Real influence | |
| 62 | | **Post frequency** | Content commitment | |
| 63 | | **Top posts** | What resonates | |
| 64 | | **Response time** | Customer care | |
| 65 | |
| 66 | ### Content Analysis |
| 67 | |
| 68 | | Question | What to Note | |
| 69 | |----------|--------------| |
| 70 | | What topics perform best? | Theme patterns | |
| 71 | | What formats work? | Video, carousel, static | |
| 72 | | What tone do they use? | Formal, casual, funny | |
| 73 | | When do they post? | Day/time patterns | |
| 74 | | How do they engage replies? | Community building | |
| 75 | |
| 76 | ### Platform-Specific Checks |
| 77 | |
| 78 | | Platform | Key Metrics | |
| 79 | |----------|-------------| |
| 80 | | **Instagram** | Reels views, saves, story engagement | |
| 81 | | **LinkedIn** | Post impressions, profile views | |
| 82 | | **TikTok** | Video views, shares, sounds used | |
| 83 | | **X/Twitter** | Retweets, quote tweets, thread engagement | |
| 84 | | **YouTube** | View duration, sub growth, CTR | |
| 85 | |
| 86 | --- |
| 87 | |
| 88 | ## 3. Ad Intelligence |
| 89 | |
| 90 | ### Tools to Spy on Ads |
| 91 | |
| 92 | | Tool | What You See | |
| 93 | |------|--------------| |
| 94 | | **Meta Ad Library** | All active Facebook/Instagram ads | |
| 95 | | **Google Ads Transparency** | Google advertiser history | |
| 96 | | **TikTok Ad Library** | TikTok running ads | |
| 97 | | **AdSpy** | Paid - extensive ad database | |
| 98 | | **Semrush** | PPC keywords and ad copy | |
| 99 | |
| 100 | ### What to Analyze |
| 101 | |
| 102 | | Element | Questions | |
| 103 | |---------|-----------| |
| 104 | | **Creative style** | Video, static, carousel? UGC feel? | |
| 105 | | **Copy approach** | Long or short? Pain or benefit focused? | |
| 106 | | **Offers** | Discount? Free trial? Lead magnet? | |
| 107 | | **Landing pages** | Where does traffic go? | |
| 108 | | **Duration** | How long have ads been running? | |
| 109 | | **Variations** | How many versions are they testing? | |
| 110 | |
| 111 | ### Ad Library Quick Tips |
| 112 | |
| 113 | | Platform | How to Access | |
| 114 | |----------|---------------| |
| 115 | | **Meta** | facebook.com/ads/library | |
| 116 | | **Google** | adstransparency.google.com | |
| 117 | | **TikTok** | library.tiktok.com | |
| 118 | | **LinkedIn** | Company page → Posts → Ads tab | |
| 119 | |
| 120 | --- |
| 121 | |
| 122 | ## 4. SEO Competitive Analysis |
| 123 | |
| 124 | ### What to Check |
| 125 | |
| 126 | | Metric | Tool | |
| 127 | |--------|------| |
| 128 | | **Domain Authority** | Ahrefs, Moz | |
| 129 | | **Organic traffic** | Semrush, Similarweb | |
| 130 | | **Top keywords** | Ahrefs, Semrush | |
| 131 | | **Backlink profile** | Ahrefs | |
| 132 | | **Content gaps** | Ahrefs Content Gap | |
| 133 | |
| 134 | ### Content Analysis |
| 135 | |
| 136 | | Question | Insight | |
| 137 | |----------|---------| |
| 138 | | What ranks #1? | Their strongest content | |
| 139 | | What's getting traffic? | Proven topics | |
| 140 | | What's declining? | Opportunities for you | |
| 141 | | Backlinks from where? | Outreach targets | |
| 142 | |
| 143 | --- |
| 144 | |
| 145 | ## 5. Positioning Analysis |
| 146 | |
| 147 | ### Messaging Teardown |
| 148 | |
| 149 | | Element | Capture | |
| 150 | |---------|---------| |
| 151 | | **Tagline** | Their core promise | |
| 152 | | **Value props** | Key differentiators | |
| 153 | | **Target audience** | Who they speak to | |
| 154 | | **Proof points** | How they back claims | |
| 155 | | **Pricing position** | Premium? Budget? Value? | |
| 156 | |
| 157 | ### Positioning Map |
| 158 | |
| 159 | ``` |
| 160 | Premium |
| 161 | | |
| 162 | [Competitor A] | [Competitor B] |
| 163 | | |
| 164 | Low Feature ------+------ High Feature |
| 165 | | |
| 166 | [Your opportunity?] |
| 167 | | |
| 168 | Budget |
| 169 | ``` |
| 170 | |
| 171 | --- |
| 172 | |
| 173 | ## 6. SWOT Competitor Template |
| 174 | |
| 175 | ### Strengths (What they do well) |
| 176 | |
| 177 | | Category | Notes | |
| 178 | |----------|-------| |
| 179 | | Brand | | |
| 180 | | Product | | |
| 181 | | Content | | |
| 182 | | Traffic | | |
| 183 | | Community |
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