conversion-optimization
starsforks
How to install conversion-optimization?
nguyenphp/antigravity-marketing/conversion-optimization
$npx -y skills add nguyenphp/antigravity-marketing --skill conversion-optimizationCRO principles, A/B testing, landing page optimization, and user experience improvements.
SKILL.md
| 1 | # Conversion Optimization |
| 2 | |
| 3 | > Systematically improve conversion rates through testing and optimization. |
| 4 | |
| 5 | --- |
| 6 | |
| 7 | ## 1. CRO Framework |
| 8 | |
| 9 | | Phase | Activities | Output | |
| 10 | |-------|------------|--------| |
| 11 | | **Research** | Analytics, heatmaps, surveys | Insights | |
| 12 | | **Hypothesis** | Identify opportunities | Test ideas | |
| 13 | | **Prioritize** | ICE/PIE scoring | Roadmap | |
| 14 | | **Test** | A/B, multivariate | Data | |
| 15 | | **Analyze** | Statistical analysis | Learnings | |
| 16 | | **Implement** | Roll out winners | Improvements | |
| 17 | |
| 18 | --- |
| 19 | |
| 20 | ## 2. Conversion Research |
| 21 | |
| 22 | ### Quantitative Research |
| 23 | |
| 24 | | Method | Reveals | |
| 25 | |--------|---------| |
| 26 | | **Analytics** | Where users drop off | |
| 27 | | **Funnel analysis** | Conversion blockers | |
| 28 | | **Heatmaps** | Click/scroll patterns | |
| 29 | | **Session recordings** | User behavior | |
| 30 | | **Form analytics** | Field-level drop-off | |
| 31 | |
| 32 | ### Qualitative Research |
| 33 | |
| 34 | | Method | Reveals | |
| 35 | |--------|---------| |
| 36 | | **User surveys** | Motivations, concerns | |
| 37 | | **Exit surveys** | Why they left | |
| 38 | | **User interviews** | Deep insights | |
| 39 | | **Usability tests** | Friction points | |
| 40 | | **Customer support** | Common objections | |
| 41 | |
| 42 | --- |
| 43 | |
| 44 | ## 3. Landing Page Optimization |
| 45 | |
| 46 | ### Above the Fold Essentials |
| 47 | |
| 48 | | Element | Best Practice | |
| 49 | |---------|---------------| |
| 50 | | **Headline** | Clear value proposition | |
| 51 | | **Subheadline** | Supporting benefit | |
| 52 | | **Hero image/video** | Relevant, emotional | |
| 53 | | **CTA** | Visible, action-oriented | |
| 54 | | **Trust signals** | Logos, security badges | |
| 55 | |
| 56 | ### Page Structure |
| 57 | |
| 58 | | Section | Purpose | |
| 59 | |---------|---------| |
| 60 | | **Hero** | Capture attention | |
| 61 | | **Benefits** | Why it matters | |
| 62 | | **Features** | What you get | |
| 63 | | **Social proof** | Why trust us | |
| 64 | | **FAQ** | Overcome objections | |
| 65 | | **CTA** | Convert | |
| 66 | |
| 67 | ### Landing Page Checklist |
| 68 | |
| 69 | | Element | Check | |
| 70 | |---------|-------| |
| 71 | | Single focus | One goal per page | |
| 72 | | Clear headline | Value in 5 seconds | |
| 73 | | Benefit-driven | Not feature-focused | |
| 74 | | Strong CTA | Action verb, contrast color | |
| 75 | | Social proof | Testimonials, logos | |
| 76 | | Trust signals | Security, guarantees | |
| 77 | | Mobile-optimized | Responsive, fast | |
| 78 | | Minimal navigation | Reduce distractions | |
| 79 | |
| 80 | --- |
| 81 | |
| 82 | ## 4. CTA Optimization |
| 83 | |
| 84 | ### CTA Button Best Practices |
| 85 | |
| 86 | | Element | Best Practice | |
| 87 | |---------|---------------| |
| 88 | | **Color** | Contrast with page | |
| 89 | | **Size** | Large enough to tap (44px+) | |
| 90 | | **Copy** | Action verb + value | |
| 91 | | **Position** | Above fold, after key info | |
| 92 | | **Whitespace** | Breathing room around | |
| 93 | |
| 94 | ### CTA Copy Formulas |
| 95 | |
| 96 | | Formula | Example | |
| 97 | |---------|---------| |
| 98 | | **Action + Benefit** | "Get My Free Guide" | |
| 99 | | **Action + Urgency** | "Claim Your Spot Now" | |
| 100 | | **First person** | "Start My Free Trial" | |
| 101 | | **Specific** | "Download the 10-Step Checklist" | |
| 102 | |
| 103 | --- |
| 104 | |
| 105 | ## 5. Form Optimization |
| 106 | |
| 107 | ### Form Best Practices |
| 108 | |
| 109 | | Principle | Implementation | |
| 110 | |-----------|----------------| |
| 111 | | **Fewer fields** | Only ask what's necessary | |
| 112 | | **Smart defaults** | Pre-fill when possible | |
| 113 | | **Inline validation** | Real-time feedback | |
| 114 | | **Clear labels** | Above field, not inside | |
| 115 | | **Progress indication** | For multi-step | |
| 116 | | **Mobile-friendly** | Proper input types | |
| 117 | |
| 118 | ### Field Priority |
| 119 | |
| 120 | | Essential | Nice to Have | Remove | |
| 121 | |-----------|--------------|--------| |
| 122 | | Email | Company | Fax | |
| 123 | | Name | Phone | Title | |
| 124 | | Password | Industry | Address | |
| 125 | |
| 126 | --- |
| 127 | |
| 128 | ## 6. A/B Testing |
| 129 | |
| 130 | ### What to Test (Priority Order) |
| 131 | |
| 132 | | Priority | Element | |
| 133 | |----------|---------| |
| 134 | | **High** | Headlines, CTAs, offers | |
| 135 | | **Medium** | Images, layout, copy | |
| 136 | | **Low** | Colors, button size | |
| 137 | |
| 138 | ### Test Requirements |
| 139 | |
| 140 | | Factor | Minimum | |
| 141 | |--------|---------| |
| 142 | | **Sample size** | Statistical significance | |
| 143 | | **Duration** | 1-2 full business cycles | |
| 144 | | **Visitors/variation** | 100+ conversions each | |
| 145 | |
| 146 | ### Statistical Significance |
| 147 | |
| 148 | | Confidence | P-value | Use | |
| 149 | |------------|---------|-----| |
| 150 | | 95% | < 0.05 | Standard | |
| 151 | | 99% | < 0.01 | High stakes | |
| 152 | | 90% | < 0.10 | Early indicators | |
| 153 | |
| 154 | --- |
| 155 | |
| 156 | ## 7. Prioritization Frameworks |
| 157 | |
| 158 | ### ICE Score |
| 159 | |
| 160 | | Factor | Question | Score 1-10 | |
| 161 | |--------|----------|------------| |
| 162 | | **Impact** | How much will it move the needle? | | |
| 163 | | **Confidence** | How sure are we it'll work? | | |
| 164 | | **Ease** | How easy to implement? | | |
| 165 | |
| 166 | ### PIE Framework |
| 167 | |
| 168 | | Factor | Question | |
| 169 | |--------|----------| |
| 170 | | **Potential** | How much improvement possible? | |
| 171 | | **Importance** | How valuable is this page? | |
| 172 | | **Ease** | How hard to test? | |
| 173 | |
| 174 | --- |
| 175 | |
| 176 | ## 8. Psychological Triggers |
| 177 | |
| 178 | ### Persuasion Principles |
| 179 | |
| 180 | | Principle | Application | |
| 181 | |-----------|-------------| |
| 182 | | **Scarcity** | Limited time/quantity | |
| 183 | | **Social proof** | Testimonials, numbers | |
| 184 | | **Authority** | Expert endorsements | |
| 185 | | **Reciprocity** | Free value first | |
| 186 | | **Commitment** | Small yeses before big | |
| 187 | | **Liking** | Relatable brand | |
| 188 | |
| 189 | ### Cognitive Biases |
| 190 | |
| 191 | | Bias | How to Use | |
| 192 | |------|------------| |
| 193 | | **Anchoring** | Show original price | |
| 194 | | **Loss aversion** | Frame |
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