email-marketing
starsforks
How to install email-marketing?
nguyenphp/antigravity-marketing/email-marketing
$npx -y skills add nguyenphp/antigravity-marketing --skill email-marketingEmail marketing campaigns, automation sequences, newsletter optimization, and deliverability best practices.
SKILL.md
| 1 | # Email Marketing |
| 2 | |
| 3 | > Master email marketing for nurturing leads and driving conversions. |
| 4 | |
| 5 | --- |
| 6 | |
| 7 | ## 1. Email Types Matrix |
| 8 | |
| 9 | | Type | Purpose | Frequency | Key Metric | |
| 10 | |------|---------|-----------|------------| |
| 11 | | **Newsletter** | Nurture, value | Weekly/Bi-weekly | Open rate | |
| 12 | | **Promotional** | Sales, offers | As needed | CTR, conversions | |
| 13 | | **Transactional** | Confirm, update | Triggered | Delivery rate | |
| 14 | | **Welcome series** | Onboard | Automated | Completion rate | |
| 15 | | **Re-engagement** | Win back | Triggered | Reactivation rate | |
| 16 | | **Abandoned cart** | Recover sales | Triggered | Recovery rate | |
| 17 | |
| 18 | --- |
| 19 | |
| 20 | ## 2. Email Structure |
| 21 | |
| 22 | ### Anatomy of High-Converting Email |
| 23 | |
| 24 | | Element | Best Practice | |
| 25 | |---------|---------------| |
| 26 | | **Subject line** | 6-10 words, curiosity/benefit | |
| 27 | | **Preview text** | Complement subject, 40-90 chars | |
| 28 | | **Header** | Logo, navigation links | |
| 29 | | **Hero** | Strong visual, headline | |
| 30 | | **Body** | Scannable, benefit-focused | |
| 31 | | **CTA** | Clear, action-oriented, above fold | |
| 32 | | **Footer** | Unsubscribe, address, social | |
| 33 | |
| 34 | --- |
| 35 | |
| 36 | ## 3. Subject Line Formulas |
| 37 | |
| 38 | | Formula | Example | |
| 39 | |---------|---------| |
| 40 | | **Question** | "Ready to double your traffic?" | |
| 41 | | **How-to** | "How to write emails that convert" | |
| 42 | | **Number** | "7 mistakes killing your conversions" | |
| 43 | | **Urgency** | "Last chance: 50% off ends tonight" | |
| 44 | | **Curiosity** | "The secret top marketers don't share" | |
| 45 | | **Personal** | "{{FirstName}}, your custom report is ready" | |
| 46 | | **FOMO** | "Everyone's talking about this..." | |
| 47 | |
| 48 | ### Subject Line Rules |
| 49 | |
| 50 | | Do ✅ | Don't ❌ | |
| 51 | |-------|----------| |
| 52 | | Keep 6-10 words | ALL CAPS | |
| 53 | | Use power words | Spam triggers (FREE!!!) | |
| 54 | | A/B test always | Misleading promises | |
| 55 | | Match content | Multiple punctuation!!! | |
| 56 | | Personalize | Start with "Newsletter" | |
| 57 | |
| 58 | --- |
| 59 | |
| 60 | ## 4. Email Automation Sequences |
| 61 | |
| 62 | ### Welcome Series (5-7 emails) |
| 63 | |
| 64 | | Email # | Timing | Content | |
| 65 | |---------|--------|---------| |
| 66 | | 1 | Immediate | Welcome, deliver promise | |
| 67 | | 2 | Day 2 | Best content/resource | |
| 68 | | 3 | Day 4 | Your story, mission | |
| 69 | | 4 | Day 6 | Social proof, testimonials | |
| 70 | | 5 | Day 8 | First offer | |
| 71 | | 6 | Day 10 | Reminder/scarcity | |
| 72 | | 7 | Day 14 | Transition to regular | |
| 73 | |
| 74 | ### Abandoned Cart (3-4 emails) |
| 75 | |
| 76 | | Email # | Timing | Content | |
| 77 | |---------|--------|---------| |
| 78 | | 1 | 1 hour | Reminder, cart items | |
| 79 | | 2 | 24 hours | Benefits, overcome objections | |
| 80 | | 3 | 48 hours | Urgency, limited time | |
| 81 | | 4 | 72 hours | Final offer/discount | |
| 82 | |
| 83 | ### Re-engagement (3-5 emails) |
| 84 | |
| 85 | | Email # | Timing | Content | |
| 86 | |---------|--------|---------| |
| 87 | | 1 | Day 1 | "We miss you" | |
| 88 | | 2 | Day 4 | Best content recap | |
| 89 | | 3 | Day 7 | Special offer | |
| 90 | | 4 | Day 10 | Last chance warning | |
| 91 | | 5 | Day 14 | Remove if no response | |
| 92 | |
| 93 | --- |
| 94 | |
| 95 | ## 5. Segmentation Strategies |
| 96 | |
| 97 | ### Segmentation Criteria |
| 98 | |
| 99 | | Criteria | Examples | |
| 100 | |----------|----------| |
| 101 | | **Demographic** | Age, location, industry | |
| 102 | | **Behavioral** | Opens, clicks, purchases | |
| 103 | | **Engagement** | Active, dormant, new | |
| 104 | | **Lifecycle** | Lead, customer, VIP | |
| 105 | | **Preference** | Content type, frequency | |
| 106 | |
| 107 | ### Common Segments |
| 108 | |
| 109 | | Segment | Criteria | Strategy | |
| 110 | |---------|----------|----------| |
| 111 | | **New subscribers** | < 30 days | Welcome, educate | |
| 112 | | **Engaged** | Opens > 50% | Premium content | |
| 113 | | **At-risk** | No opens 60 days | Re-engagement | |
| 114 | | **Buyers** | Has purchased | Upsell, loyalty | |
| 115 | | **VIP** | High LTV | Exclusive offers | |
| 116 | |
| 117 | --- |
| 118 | |
| 119 | ## 6. Deliverability Best Practices |
| 120 | |
| 121 | ### Technical Setup |
| 122 | |
| 123 | | Element | Purpose | |
| 124 | |---------|---------| |
| 125 | | **SPF** | Authorize sending servers | |
| 126 | | **DKIM** | Verify email authenticity | |
| 127 | | **DMARC** | Prevent spoofing | |
| 128 | | **Dedicated IP** | Reputation control (high volume) | |
| 129 | |
| 130 | ### List Hygiene |
| 131 | |
| 132 | | Practice | Frequency | |
| 133 | |----------|-----------| |
| 134 | | **Remove bounces** | Automatic | |
| 135 | | **Clean inactive** | Quarterly | |
| 136 | | **Verify new emails** | On signup | |
| 137 | | **Monitor complaints** | Weekly | |
| 138 | |
| 139 | ### Avoid Spam Filters |
| 140 | |
| 141 | | Do ✅ | Don't ❌ | |
| 142 | |-------|----------| |
| 143 | | Authenticate domain | Buy email lists | |
| 144 | | Clean list regularly | Use spam trigger words | |
| 145 | | Honor unsubscribes | Hide unsubscribe link | |
| 146 | | Balance text/images | Image-only emails | |
| 147 | | Test before sending | Ignore bounce rates | |
| 148 | |
| 149 | --- |
| 150 | |
| 151 | ## 7. Email Metrics |
| 152 | |
| 153 | ### Key Metrics |
| 154 | |
| 155 | | Metric | Benchmark | Formula | |
| 156 | |--------|-----------|---------| |
| 157 | | **Open rate** | 20-25% | Opens / Delivered × 100 | |
| 158 | | **CTR** | 2-5% | Clicks / Delivered × 100 | |
| 159 | | **CTOR** | 10-15% | Clicks / Opens × 100 | |
| 160 | | **Conversion rate** | 1-5% | Conversions / Clicks × 100 | |
| 161 | | **Bounce rate** | < 2% | Bounces / Sent × 100 | |
| 162 | | **Unsubscribe rate** | < 0.5% | Unsubs / Delivered × 100 | |
| 163 | |
| 164 | ### Health Indicators |
| 165 | |
| 166 | | Metric | Healthy | Warning | Critical | |
| 167 | |--------|---------|---------|----------| |
| 168 | | **Open rate** | > 20% | 15-20% | < 15% | |
| 169 | | **Bounce rate** | < 2% | 2-5% | > 5% | |
| 170 | | **Spam complaints** | < 0.1% |
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