influencer-marketing
starsforks
How to install influencer-marketing?
nguyenphp/antigravity-marketing/influencer-marketing
$npx -y skills add nguyenphp/antigravity-marketing --skill influencer-marketingInfluencer outreach, KOL partnerships, micro-influencer strategies, and campaign management.
SKILL.md
| 1 | # Influencer Marketing |
| 2 | |
| 3 | > Partner with influencers to expand reach and build credibility. |
| 4 | |
| 5 | --- |
| 6 | |
| 7 | ## 1. Influencer Tiers |
| 8 | |
| 9 | | Tier | Followers | Engagement | Cost | Best For | |
| 10 | |------|-----------|------------|------|----------| |
| 11 | | **Nano** | 1K-10K | 5-10% | $50-$500 | Authenticity, niche | |
| 12 | | **Micro** | 10K-100K | 3-5% | $500-$5K | Engaged communities | |
| 13 | | **Mid** | 100K-500K | 2-3% | $5K-$25K | Balanced reach/engagement | |
| 14 | | **Macro** | 500K-1M | 1-2% | $25K-$100K | Mass awareness | |
| 15 | | **Mega** | 1M+ | 0.5-1% | $100K+ | Celebrity reach | |
| 16 | |
| 17 | --- |
| 18 | |
| 19 | ## 2. Platform Selection |
| 20 | |
| 21 | | Platform | Best For | Content Type | Audience | |
| 22 | |----------|----------|--------------|----------| |
| 23 | | **Instagram** | Lifestyle, beauty, fashion | Photos, Reels, Stories | 18-34 | |
| 24 | | **TikTok** | Viral, entertainment | Short video | 16-30 | |
| 25 | | **YouTube** | Tutorials, reviews | Long video | All ages | |
| 26 | | **LinkedIn** | B2B, professional | Articles, thought leadership | 25-54 | |
| 27 | | **X/Twitter** | Tech, news, opinions | Text, threads | 25-49 | |
| 28 | | **Twitch** | Gaming, live content | Streams | 18-34 | |
| 29 | |
| 30 | --- |
| 31 | |
| 32 | ## 3. Influencer Vetting |
| 33 | |
| 34 | ### Selection Criteria |
| 35 | |
| 36 | | Factor | What to Check | |
| 37 | |--------|---------------| |
| 38 | | **Relevance** | Audience match, content fit | |
| 39 | | **Engagement** | Real comments, interaction quality | |
| 40 | | **Authenticity** | Fake follower check, organic growth | |
| 41 | | **Content quality** | Production value, consistency | |
| 42 | | **Brand safety** | Past controversies, values alignment | |
| 43 | | **Professionalism** | Communication, reliability | |
| 44 | |
| 45 | ### Red Flags |
| 46 | |
| 47 | | Warning Sign | Indicates | |
| 48 | |--------------|-----------| |
| 49 | | Sudden follower spikes | Bought followers | |
| 50 | | Low engagement ratio | Fake audience | |
| 51 | | Generic comments | Bot engagement | |
| 52 | | Too many sponsored posts | Low trust | |
| 53 | | Misaligned values | Brand risk | |
| 54 | |
| 55 | --- |
| 56 | |
| 57 | ## 4. Outreach Best Practices |
| 58 | |
| 59 | ### Initial Contact Template |
| 60 | |
| 61 | | Element | Content | |
| 62 | |---------|---------| |
| 63 | | **Subject** | Specific, personal, not salesy | |
| 64 | | **Intro** | Why you follow them | |
| 65 | | **Value** | What's in it for them | |
| 66 | | **Ask** | Clear next step | |
| 67 | | **Brief** | Keep under 150 words | |
| 68 | |
| 69 | ### What to Include |
| 70 | |
| 71 | | Topic | Details | |
| 72 | |-------|---------| |
| 73 | | **Brand intro** | Brief, relevant | |
| 74 | | **Why them** | Specific reasons | |
| 75 | | **Campaign idea** | High-level concept | |
| 76 | | **Compensation** | Range or "discuss" | |
| 77 | | **Timeline** | Approximate dates | |
| 78 | |
| 79 | --- |
| 80 | |
| 81 | ## 5. Campaign Types |
| 82 | |
| 83 | | Type | Description | Best For | |
| 84 | |------|-------------|----------| |
| 85 | | **Sponsored post** | One-off branded content | Awareness | |
| 86 | | **Product seeding** | Free products for review | Authenticity | |
| 87 | | **Brand ambassador** | Long-term partnership | Loyalty | |
| 88 | | **Takeover** | Influencer controls account | Engagement | |
| 89 | | **Giveaway** | Prize collaboration | Growth | |
| 90 | | **Affiliate** | Commission-based | Sales | |
| 91 | | **Event** | In-person activation | Experience | |
| 92 | |
| 93 | --- |
| 94 | |
| 95 | ## 6. Compensation Models |
| 96 | |
| 97 | | Model | Structure | Best For | |
| 98 | |-------|-----------|----------| |
| 99 | | **Flat fee** | Fixed payment | Predictable budgets | |
| 100 | | **Per post** | Payment per content | Campaign-based | |
| 101 | | **Affiliate** | Commission on sales | Performance focus | |
| 102 | | **Product only** | Free products | Nano/micro, seeding | |
| 103 | | **Hybrid** | Base + performance | Balanced incentive | |
| 104 | |
| 105 | ### Rate Benchmarks |
| 106 | |
| 107 | | Platform | Per 100K Followers | |
| 108 | |----------|-------------------| |
| 109 | | **Instagram post** | $1,000-$2,000 | |
| 110 | | **Instagram Reel** | $1,500-$3,000 | |
| 111 | | **TikTok video** | $1,000-$2,500 | |
| 112 | | **YouTube video** | $2,000-$5,000 | |
| 113 | |
| 114 | --- |
| 115 | |
| 116 | ## 7. Brief Creation |
| 117 | |
| 118 | ### Campaign Brief Elements |
| 119 | |
| 120 | | Section | Include | |
| 121 | |---------|---------| |
| 122 | | **Objective** | Clear goal | |
| 123 | | **Key messages** | 2-3 main points | |
| 124 | | **Deliverables** | Exact requirements | |
| 125 | | **Timeline** | Deadlines | |
| 126 | | **Guidelines** | Dos and don'ts | |
| 127 | | **Examples** | Reference content | |
| 128 | | **Hashtags/tags** | Required mentions | |
| 129 | | **Disclosure** | FTC requirements | |
| 130 | |
| 131 | ### Creative Freedom |
| 132 | |
| 133 | | Approach | When to Use | |
| 134 | |----------|-------------| |
| 135 | | **Prescriptive** | Product launches, strict messaging | |
| 136 | | **Balanced** | Brand campaigns with guidelines | |
| 137 | | **Open** | Brand awareness, authenticity focus | |
| 138 | |
| 139 | --- |
| 140 | |
| 141 | ## 8. Disclosure Requirements |
| 142 | |
| 143 | ### FTC Guidelines |
| 144 | |
| 145 | | Requirement | Implementation | |
| 146 | |-------------|----------------| |
| 147 | | **Clear disclosure** | #ad, #sponsored, Paid partnership | |
| 148 | | **Visible** | Not buried, early in caption | |
| 149 | | **Every post** | All sponsored content | |
| 150 | | **Platform tools** | Use built-in disclosure features | |
| 151 | |
| 152 | ### Platform-Specific |
| 153 | |
| 154 | | Platform | Method | |
| 155 | |----------|--------| |
| 156 | | **Instagram** | Paid partnership badge | |
| 157 | | **YouTube** | "Includes paid promotion" checkbox | |
| 158 | | **TikTok** | Branded content toggle | |
| 159 | |
| 160 | --- |
| 161 | |
| 162 | ## 9. Campaign Metrics |
| 163 | |
| 164 | ### Awareness Metrics |
| 165 | |
| 166 | | Metric | Formula | |
| 167 | |--------|---------| |
| 168 | | **Reach** | Unique viewers | |
| 169 | | **Impressions** | Total views | |
| 170 | | **Video views** | Views >3 sec | |
| 171 | |
| 172 | ### E |
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