$npx -y skills add nguyenphp/antigravity-marketing --skill keyword-research-deepAdvanced keyword research with clustering, intent analysis, content gaps, and long-tail strategies.
| 1 | # Deep Keyword Research |
| 2 | |
| 3 | > Go beyond basic SEO with advanced keyword strategies. |
| 4 | |
| 5 | --- |
| 6 | |
| 7 | ## 🎯 What This Skill Does |
| 8 | |
| 9 | | Capability | Description | |
| 10 | |------------|-------------| |
| 11 | | **Cluster Keywords** | Group related keywords into topics | |
| 12 | | **Analyze Intent** | Understand what searchers really want | |
| 13 | | **Find Content Gaps** | Discover what competitors miss | |
| 14 | | **Long-tail Mining** | Find low-competition opportunities | |
| 15 | |
| 16 | --- |
| 17 | |
| 18 | ## 1. Keyword Intent Types |
| 19 | |
| 20 | ### The 4 Intent Categories |
| 21 | |
| 22 | | Intent | Signal Words | User Goal | Content Type | |
| 23 | |--------|--------------|-----------|--------------| |
| 24 | | **Informational** | how, what, why, guide | Learn | Blog, guide, video | |
| 25 | | **Navigational** | brand name, login | Find specific site | Homepage, login page | |
| 26 | | **Commercial** | best, review, vs, compare | Research options | Comparison, review | |
| 27 | | **Transactional** | buy, price, discount, near me | Ready to purchase | Product page, store | |
| 28 | |
| 29 | ### Intent Mapping Example |
| 30 | |
| 31 | | Keyword | Intent | Funnel Stage | |
| 32 | |---------|--------|--------------| |
| 33 | | "what is CRM" | Informational | Top | |
| 34 | | "best CRM software 2025" | Commercial | Middle | |
| 35 | | "Salesforce vs HubSpot" | Commercial | Middle | |
| 36 | | "HubSpot pricing" | Transactional | Bottom | |
| 37 | | "buy HubSpot subscription" | Transactional | Bottom | |
| 38 | |
| 39 | --- |
| 40 | |
| 41 | ## 2. Keyword Clustering |
| 42 | |
| 43 | ### What is Clustering? |
| 44 | |
| 45 | Group keywords that: |
| 46 | - Share the same search intent |
| 47 | - Can be answered by a single page |
| 48 | - Have similar SERP results |
| 49 | |
| 50 | ### Clustering Method |
| 51 | |
| 52 | ``` |
| 53 | 1. Export keyword list (500-5000+) |
| 54 | 2. Group by primary topic |
| 55 | 3. Sub-group by intent |
| 56 | 4. Identify pillar vs cluster content |
| 57 | 5. Map to existing/new pages |
| 58 | ``` |
| 59 | |
| 60 | ### Cluster Structure |
| 61 | |
| 62 | | Type | Purpose | Example | |
| 63 | |------|---------|---------| |
| 64 | | **Pillar** | Main topic, broad | "Email Marketing Guide" | |
| 65 | | **Cluster** | Subtopic, specific | "Email Subject Lines" | |
| 66 | | **Cluster** | Subtopic, specific | "Email Automation" | |
| 67 | | **Cluster** | Subtopic, specific | "Email List Building" | |
| 68 | |
| 69 | --- |
| 70 | |
| 71 | ## 3. Content Gap Analysis |
| 72 | |
| 73 | ### Finding Gaps |
| 74 | |
| 75 | | Method | What to Look For | |
| 76 | |--------|------------------| |
| 77 | | **Competitor comparison** | Topics they rank for, you don't | |
| 78 | | **SERP analysis** | Questions not well answered | |
| 79 | | **Forum mining** | Problems without solutions | |
| 80 | | **Support tickets** | Customer questions | |
| 81 | |
| 82 | ### Gap Prioritization |
| 83 | |
| 84 | | Factor | Weight | |
| 85 | |--------|--------| |
| 86 | | Search volume | High | |
| 87 | | Competition difficulty | High | |
| 88 | | Business relevance | Critical | |
| 89 | | Content effort | Medium | |
| 90 | |
| 91 | --- |
| 92 | |
| 93 | ## 4. Long-Tail Strategy |
| 94 | |
| 95 | ### Why Long-Tail? |
| 96 | |
| 97 | | Benefit | Explanation | |
| 98 | |---------|-------------| |
| 99 | | **Lower competition** | Easier to rank | |
| 100 | | **Higher conversion** | More specific intent | |
| 101 | | **Voice search ready** | Natural language | |
| 102 | | **Quick wins** | Faster results | |
| 103 | |
| 104 | ### Finding Long-Tail Keywords |
| 105 | |
| 106 | | Source | Method | |
| 107 | |--------|--------| |
| 108 | | **Google Suggest** | Start typing, note suggestions | |
| 109 | | **People Also Ask** | Questions from SERP | |
| 110 | | **Related Searches** | Bottom of SERP | |
| 111 | | **Answer The Public** | Question mapping | |
| 112 | | **Reddit/Forums** | Real user language | |
| 113 | | **Customer calls** | How they describe problems | |
| 114 | |
| 115 | ### Long-Tail Formula |
| 116 | |
| 117 | ``` |
| 118 | [Modifier] + [Core Keyword] + [Intent] |
| 119 | |
| 120 | Examples: |
| 121 | - "best" + "CRM software" + "for small business" |
| 122 | - "how to" + "write cold emails" + "that get replies" |
| 123 | - "affordable" + "SEO tools" + "for startups" |
| 124 | ``` |
| 125 | |
| 126 | --- |
| 127 | |
| 128 | ## 5. Search Volume Reality |
| 129 | |
| 130 | ### Volume Isn't Everything |
| 131 | |
| 132 | | Metric | Importance | |
| 133 | |--------|------------| |
| 134 | | Search volume | Medium - often overestimated | |
| 135 | | Click potential | High - some searches get 0 clicks | |
| 136 | | Business value | Critical - leads vs browsers | |
| 137 | | Conversion likelihood | Critical - intent match | |
| 138 | |
| 139 | ### Zero-Click Searches |
| 140 | |
| 141 | | Type | Example | Click Rate | |
| 142 | |------|---------|------------| |
| 143 | | **Definition** | "what is SEO" | Very low | |
| 144 | | **Calculator** | "USD to VND" | None | |
| 145 | | **Weather** | "weather today" | None | |
| 146 | | **Quick answer** | "Amazon stock price" | Low | |
| 147 | |
| 148 | --- |
| 149 | |
| 150 | ## 6. Competitor Keyword Intelligence |
| 151 | |
| 152 | ### What to Analyze |
| 153 | |
| 154 | | Metric | Tool | |
| 155 | |--------|------| |
| 156 | | **Ranking keywords** | Ahrefs, Semrush | |
| 157 | | **Traffic share** | Similarweb | |
| 158 | | **Content gaps** | Ahrefs Content Gap | |
| 159 | | **New rankings** | Position tracking | |
| 160 | | **Lost rankings** | Historical data | |
| 161 | |
| 162 | ### Competitive Mapping |
| 163 | |
| 164 | ``` |
| 165 | Your keywords vs Competitor keywords |
| 166 | |
| 167 | You Only Both Competitor Only |
| 168 | ↓ ↓ ↓ |
| 169 | Expand Improve Gap = Opportunity |
| 170 | ``` |
| 171 | |
| 172 | --- |
| 173 | |
| 174 | ## 7. Keyword Research Tools |
| 175 | |
| 176 | ### Free Tools |
| 177 | |
| 178 | | Tool | Best For | |
| 179 | |------|----------| |
| 180 | | **Google Search Console** | Your existing keywords | |
| 181 | | **Google Keyword Planner** | Paid search estimates | |
| 182 | | **AnswerThePublic** | Question ideas | |
| 183 | | **Ubersuggest** | Basic research | |
| 184 | | **Google Trends** | Seasonal patterns | |
| 185 | |
| 186 | ### Paid Tools |
| 187 | |
| 188 | | Tool | Best For | Price | |
| 189 | |------|----------|-------| |
| 190 | | |