marketing-automation
starsforks
How to install marketing-automation?
nguyenphp/antigravity-marketing/marketing-automation
$npx -y skills add nguyenphp/antigravity-marketing --skill marketing-automationMarketing automation workflows, lead nurturing, segmentation, and lifecycle marketing.
SKILL.md
| 1 | # Marketing Automation |
| 2 | |
| 3 | > Scale personalized marketing through intelligent automation. |
| 4 | |
| 5 | --- |
| 6 | |
| 7 | ## 1. Automation Strategy |
| 8 | |
| 9 | | Level | Focus | Examples | |
| 10 | |-------|-------|----------| |
| 11 | | **Basic** | Time-based triggers | Welcome series, drips | |
| 12 | | **Behavioral** | Action-based triggers | Cart abandonment, browse | |
| 13 | | **Predictive** | AI-driven | Churn prevention, recommendations | |
| 14 | |
| 15 | --- |
| 16 | |
| 17 | ## 2. Lead Lifecycle Stages |
| 18 | |
| 19 | | Stage | Definition | Automation | |
| 20 | |-------|------------|------------| |
| 21 | | **Subscriber** | Email opt-in | Welcome series | |
| 22 | | **Lead** | Showed interest | Nurture sequence | |
| 23 | | **MQL** | Marketing qualified | Score + handoff | |
| 24 | | **SQL** | Sales qualified | Sales notification | |
| 25 | | **Opportunity** | In pipeline | Sales support | |
| 26 | | **Customer** | Converted | Onboarding | |
| 27 | | **Advocate** | Loyal | Referral program | |
| 28 | |
| 29 | --- |
| 30 | |
| 31 | ## 3. Lead Scoring |
| 32 | |
| 33 | ### Scoring Criteria |
| 34 | |
| 35 | | Category | Factors | Points | |
| 36 | |----------|---------|--------| |
| 37 | | **Demographic** | Job title, company size | +10-30 | |
| 38 | | **Firmographic** | Industry, revenue | +10-30 | |
| 39 | | **Behavioral** | Page views, downloads | +5-20 | |
| 40 | | **Engagement** | Email opens, clicks | +2-10 | |
| 41 | | **Negative** | Unsubscribe, bounce | -10-50 | |
| 42 | |
| 43 | ### Score Thresholds |
| 44 | |
| 45 | | Score | Status | Action | |
| 46 | |-------|--------|--------| |
| 47 | | 0-25 | Cold | Nurture | |
| 48 | | 26-50 | Warm | Educate | |
| 49 | | 51-75 | MQL | Sales alert | |
| 50 | | 76+ | SQL | Immediate handoff | |
| 51 | |
| 52 | --- |
| 53 | |
| 54 | ## 4. Common Automation Workflows |
| 55 | |
| 56 | ### Welcome Series |
| 57 | |
| 58 | | Email | Timing | Content | |
| 59 | |-------|--------|---------| |
| 60 | | 1 | Immediate | Welcome, deliver promise | |
| 61 | | 2 | Day 2 | Best resource | |
| 62 | | 3 | Day 4 | Your story | |
| 63 | | 4 | Day 7 | Social proof | |
| 64 | | 5 | Day 10 | First offer | |
| 65 | |
| 66 | ### Lead Nurture |
| 67 | |
| 68 | | Email | Timing | Content | |
| 69 | |-------|--------|---------| |
| 70 | | 1 | Trigger | Related to action | |
| 71 | | 2 | +3 days | Educational | |
| 72 | | 3 | +7 days | Case study | |
| 73 | | 4 | +14 days | Demo offer | |
| 74 | | 5 | +21 days | Limited offer | |
| 75 | |
| 76 | ### Cart Abandonment |
| 77 | |
| 78 | | Email | Timing | Content | |
| 79 | |-------|--------|---------| |
| 80 | | 1 | 1 hour | Reminder | |
| 81 | | 2 | 24 hours | Benefits | |
| 82 | | 3 | 48 hours | Urgency/discount | |
| 83 | |
| 84 | ### Re-engagement |
| 85 | |
| 86 | | Email | Timing | Content | |
| 87 | |-------|--------|---------| |
| 88 | | 1 | 30 days inactive | "We miss you" | |
| 89 | | 2 | 45 days | Best content | |
| 90 | | 3 | 60 days | Special offer | |
| 91 | | 4 | 75 days | Last chance | |
| 92 | | - | 90 days | Sunset from list | |
| 93 | |
| 94 | --- |
| 95 | |
| 96 | ## 5. Segmentation Strategies |
| 97 | |
| 98 | ### Segmentation Types |
| 99 | |
| 100 | | Type | Examples | |
| 101 | |------|----------| |
| 102 | | **Demographic** | Age, gender, location | |
| 103 | | **Firmographic** | Industry, company size | |
| 104 | | **Behavioral** | Purchases, page views | |
| 105 | | **Psychographic** | Interests, values | |
| 106 | | **Lifecycle** | Lead stage, tenure | |
| 107 | |
| 108 | ### Dynamic Segments |
| 109 | |
| 110 | | Segment | Criteria | |
| 111 | |---------|----------| |
| 112 | | **Highly engaged** | Opened 3+ emails last 30 days | |
| 113 | | **At risk** | No opens 30 days | |
| 114 | | **Power users** | 10+ sessions/month | |
| 115 | | **High value** | LTV > $1000 | |
| 116 | | **Trial users** | On trial, < 7 days left | |
| 117 | |
| 118 | --- |
| 119 | |
| 120 | ## 6. Trigger-Based Automation |
| 121 | |
| 122 | ### Behavioral Triggers |
| 123 | |
| 124 | | Trigger | Automation | |
| 125 | |---------|------------| |
| 126 | | **Form submission** | Thank you + nurture | |
| 127 | | **Page visit** | Related content email | |
| 128 | | **Product view** | Browse abandonment | |
| 129 | | **Cart add** | Cart abandonment | |
| 130 | | **Purchase** | Onboarding + upsell | |
| 131 | | **Milestone** | Celebration email | |
| 132 | |
| 133 | ### Time-Based Triggers |
| 134 | |
| 135 | | Trigger | Automation | |
| 136 | |---------|------------| |
| 137 | | **Signup anniversary** | Celebration + offer | |
| 138 | | **Last purchase +30 days** | Win-back | |
| 139 | | **Trial ending** | Conversion push | |
| 140 | | **Contract renewal** | Renewal sequence | |
| 141 | |
| 142 | --- |
| 143 | |
| 144 | ## 7. Personalization |
| 145 | |
| 146 | ### Personalization Levels |
| 147 | |
| 148 | | Level | Example | |
| 149 | |-------|---------| |
| 150 | | **Basic** | Name, company | |
| 151 | | **Behavioral** | Based on actions | |
| 152 | | **Predictive** | AI recommendations | |
| 153 | |
| 154 | ### Dynamic Content |
| 155 | |
| 156 | | Variable | Use | |
| 157 | |----------|-----| |
| 158 | | **{{first_name}}** | Greeting | |
| 159 | | **{{company}}** | Reference | |
| 160 | | **{{last_product}}** | Cross-sell | |
| 161 | | **{{industry}}** | Relevant examples | |
| 162 | | **{{stage}}** | Stage-specific content | |
| 163 | |
| 164 | --- |
| 165 | |
| 166 | ## 8. Multi-Channel Automation |
| 167 | |
| 168 | ### Channel Orchestration |
| 169 | |
| 170 | | Channel | Best For | |
| 171 | |---------|----------| |
| 172 | | **Email** | Nurturing, detailed info | |
| 173 | | **SMS** | Urgent, time-sensitive | |
| 174 | | **Push** | App re-engagement | |
| 175 | | **In-app** | Contextual guidance | |
| 176 | | **Retargeting** | Re-engagement | |
| 177 | |
| 178 | ### Cross-Channel Workflow |
| 179 | |
| 180 | ``` |
| 181 | Trigger: Cart abandonment |
| 182 | → Wait 1 hour |
| 183 | → Email: Cart reminder |
| 184 | → Wait 24 hours |
| 185 | → If no purchase: SMS reminder |
| 186 | → Wait 48 hours |
| 187 | → If no purchase: Retargeting ad |
| 188 | ``` |
| 189 | |
| 190 | --- |
| 191 | |
| 192 | ## 9. Automation Metrics |
| 193 | |
| 194 | ### Flow Metrics |
| 195 | |
| 196 | | Metric | Target | |
| 197 | |--------|--------| |
| 198 | | **Completion rate** | >60% | |
| 199 | | **Conversion rate** | Varies by goal | |
| 200 | | **Unsubscribe rate** | <0.5% per email | |
| 201 | | **Revenue attribution** | Tracked to flow | |
| 202 | |
| 203 | ### Email Metrics |
| 204 | |
| 205 | | Metric | Benchmark | |
| 206 | |--------|-----------| |
| 207 | | **Open rate** | 20-30% | |
| 208 | | **Click rate** | 2-5% | |
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