ppc-advertising
starsforks
How to install ppc-advertising?
nguyenphp/antigravity-marketing/ppc-advertising
$npx -y skills add nguyenphp/antigravity-marketing --skill ppc-advertisingPaid advertising on Google, Meta, LinkedIn with campaign structure and bidding strategies.
SKILL.md
| 1 | # PPC Advertising |
| 2 | |
| 3 | > Master paid advertising across major platforms. |
| 4 | |
| 5 | --- |
| 6 | |
| 7 | ## 1. Platform Overview |
| 8 | |
| 9 | | Platform | Best For | Avg CPC | Audience | |
| 10 | |----------|----------|---------|----------| |
| 11 | | **Google Search** | Intent-based | $1-$50 | Active searchers | |
| 12 | | **Google Display** | Awareness | $0.50-$5 | Broad reach | |
| 13 | | **YouTube** | Video, awareness | $0.10-$0.30/view | Video consumers | |
| 14 | | **Meta (FB/IG)** | Interest-based | $0.50-$5 | Social users | |
| 15 | | **LinkedIn** | B2B | $2-$15 | Professionals | |
| 16 | | **TikTok** | Gen Z, viral | $0.50-$3 | Young users | |
| 17 | |
| 18 | --- |
| 19 | |
| 20 | ## 2. Google Ads |
| 21 | |
| 22 | ### Campaign Types |
| 23 | |
| 24 | | Type | Best For | Targeting | |
| 25 | |------|----------|-----------| |
| 26 | | **Search** | Intent, conversions | Keywords | |
| 27 | | **Display** | Awareness, retargeting | Audiences, placements | |
| 28 | | **Shopping** | E-commerce | Product feed | |
| 29 | | **Video** | Branding, YouTube | Audiences, topics | |
| 30 | | **Performance Max** | Automated, all channels | Goals | |
| 31 | | **Demand Gen** | Discovery, social-style | Audiences | |
| 32 | |
| 33 | ### Keyword Match Types |
| 34 | |
| 35 | | Type | Symbol | Matches | |
| 36 | |------|--------|---------| |
| 37 | | **Broad** | keyword | Related searches | |
| 38 | | **Phrase** | "keyword" | Contains phrase | |
| 39 | | **Exact** | [keyword] | Exact or close variants | |
| 40 | |
| 41 | ### Ad Structure |
| 42 | |
| 43 | | Element | Limit | Best Practice | |
| 44 | |---------|-------|---------------| |
| 45 | | **Headlines** | 15 (30 chars each) | Include keywords, benefits | |
| 46 | | **Descriptions** | 4 (90 chars each) | CTA, unique value | |
| 47 | | **Display URL** | 2 paths (15 chars) | Relevant keywords | |
| 48 | |
| 49 | --- |
| 50 | |
| 51 | ## 3. Meta Ads (Facebook/Instagram) |
| 52 | |
| 53 | ### Campaign Objectives |
| 54 | |
| 55 | | Objective | Goal | Optimization | |
| 56 | |-----------|------|--------------| |
| 57 | | **Awareness** | Reach | Impressions | |
| 58 | | **Traffic** | Clicks | Link clicks | |
| 59 | | **Engagement** | Interaction | Post engagement | |
| 60 | | **Leads** | Form fills | Leads | |
| 61 | | **Sales** | Purchases | Conversions | |
| 62 | |
| 63 | ### Audience Types |
| 64 | |
| 65 | | Type | Source | Use | |
| 66 | |------|--------|-----| |
| 67 | | **Core** | Demographics, interests | Prospecting | |
| 68 | | **Custom** | Your data (email, pixel) | Retargeting, lookalike base | |
| 69 | | **Lookalike** | Similar to custom | Expansion | |
| 70 | |
| 71 | ### Ad Formats |
| 72 | |
| 73 | | Format | Best For | Specs | |
| 74 | |--------|----------|-------| |
| 75 | | **Single image** | Simple message | 1080x1080 or 1200x628 | |
| 76 | | **Carousel** | Multiple products | 2-10 cards | |
| 77 | | **Video** | Engagement, stories | 15-60 sec optimal | |
| 78 | | **Collection** | E-commerce | Catalog integration | |
| 79 | |
| 80 | --- |
| 81 | |
| 82 | ## 4. LinkedIn Ads |
| 83 | |
| 84 | ### Campaign Objectives |
| 85 | |
| 86 | | Objective | Best For | |
| 87 | |-----------|----------| |
| 88 | | **Brand awareness** | Top of funnel | |
| 89 | | **Website visits** | Traffic | |
| 90 | | **Engagement** | Content promotion | |
| 91 | | **Lead gen forms** | B2B leads | |
| 92 | | **Conversions** | High-value actions | |
| 93 | |
| 94 | ### Targeting Options |
| 95 | |
| 96 | | Type | Examples | |
| 97 | |------|----------| |
| 98 | | **Job title** | Marketing Manager | |
| 99 | | **Job function** | Marketing | |
| 100 | | **Seniority** | Director+ | |
| 101 | | **Company size** | 200-500 employees | |
| 102 | | **Industry** | Technology | |
| 103 | | **Skills** | Digital Marketing | |
| 104 | |
| 105 | ### Ad Formats |
| 106 | |
| 107 | | Format | Best For | |
| 108 | |--------|----------| |
| 109 | | **Single image** | Standard awareness | |
| 110 | | **Carousel** | Multi-part stories | |
| 111 | | **Video** | Brand stories | |
| 112 | | **Message ads** | Direct outreach | |
| 113 | | **Document ads** | Lead magnets | |
| 114 | |
| 115 | --- |
| 116 | |
| 117 | ## 5. Bidding Strategies |
| 118 | |
| 119 | ### Google Bidding |
| 120 | |
| 121 | | Strategy | When to Use | |
| 122 | |----------|-------------| |
| 123 | | **Manual CPC** | Full control, learning | |
| 124 | | **Enhanced CPC** | Semi-automated | |
| 125 | | **Target CPA** | Cost-per-acquisition goal | |
| 126 | | **Target ROAS** | Revenue goal | |
| 127 | | **Maximize conversions** | Volume priority | |
| 128 | | **Maximize clicks** | Traffic priority | |
| 129 | |
| 130 | ### Meta Bidding |
| 131 | |
| 132 | | Strategy | When to Use | |
| 133 | |----------|-------------| |
| 134 | | **Lowest cost** | Maximize volume | |
| 135 | | **Cost cap** | Control costs | |
| 136 | | **Bid cap** | Strict cost control | |
| 137 | | **Minimum ROAS** | Revenue focus | |
| 138 | |
| 139 | --- |
| 140 | |
| 141 | ## 6. Campaign Structure |
| 142 | |
| 143 | ### Account Structure (Google) |
| 144 | |
| 145 | ``` |
| 146 | Account |
| 147 | └── Campaign (Budget, Settings) |
| 148 | └── Ad Group (Keywords, Audience) |
| 149 | └── Ads (Creative) |
| 150 | ``` |
| 151 | |
| 152 | ### Recommended Structure |
| 153 | |
| 154 | | Level | Organization | |
| 155 | |-------|--------------| |
| 156 | | **Campaign** | By goal, product line, funnel stage | |
| 157 | | **Ad Group** | By theme, audience segment | |
| 158 | | **Ads** | 3-5 variations for testing | |
| 159 | |
| 160 | --- |
| 161 | |
| 162 | ## 7. Ad Copy Best Practices |
| 163 | |
| 164 | ### Headlines That Convert |
| 165 | |
| 166 | | Element | Example | |
| 167 | |---------|---------| |
| 168 | | **Keyword inclusion** | "Best CRM Software" | |
| 169 | | **Benefit** | "Close 30% More Deals" | |
| 170 | | **Urgency** | "Limited Time Offer" | |
| 171 | | **Social proof** | "Trusted by 10,000+ Teams" | |
| 172 | | **Question** | "Tired of Lost Leads?" | |
| 173 | |
| 174 | ### Description Copy |
| 175 | |
| 176 | | Element | Purpose | |
| 177 | |---------|---------| |
| 178 | | **Value prop** | Why choose you | |
| 179 | | **Features** | What you offer | |
| 180 | | **CTA** | What to do next | |
| 181 | | **Trust** | Credibility signals | |
| 182 | |
| 183 | --- |
| 184 | |
| 185 | ## 8. Landing Page Alignment |
| 186 | |
| 187 | ### Message Match |
| 188 | |
| 189 | | Ad Element | Landing Page | |
| 190 | |------------|--------------| |
| 191 | | **Headline** | Hero head |
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