social-media-expert
starsforks
How to install social-media-expert?
nguyenphp/antigravity-marketing/social-media-expert
$npx -y skills add nguyenphp/antigravity-marketing --skill social-media-expertSocial media platform strategies, content optimization, engagement tactics, and community management.
SKILL.md
| 1 | # Social Media Expert |
| 2 | |
| 3 | > Master social media marketing across all major platforms. |
| 4 | |
| 5 | --- |
| 6 | |
| 7 | ## 1. Platform Overview |
| 8 | |
| 9 | | Platform | Best For | Audience | Content Type | |
| 10 | |----------|----------|----------|--------------| |
| 11 | | **Facebook** | Community, ads | 25-54 | Mixed media | |
| 12 | | **Instagram** | Visual branding | 18-34 | Photos, Reels | |
| 13 | | **TikTok** | Viral reach | 16-30 | Short video | |
| 14 | | **LinkedIn** | B2B, professional | 25-54 | Articles, insights | |
| 15 | | **X/Twitter** | News, conversations | 25-49 | Text, threads | |
| 16 | | **YouTube** | Long-form video | All ages | Video content | |
| 17 | | **Pinterest** | Visual discovery | 25-44 (F) | Images, guides | |
| 18 | |
| 19 | --- |
| 20 | |
| 21 | ## 2. Platform-Specific Best Practices |
| 22 | |
| 23 | |
| 24 | |
| 25 | | Element | Best Practice | |
| 26 | |---------|---------------| |
| 27 | | **Feed posts** | 3-5/week, high quality visuals | |
| 28 | | **Stories** | 5-10/day, interactive, behind-scenes | |
| 29 | | **Reels** | 3-7/week, trending audio, hooks | |
| 30 | | **Hashtags** | 5-10 relevant, mix popular + niche | |
| 31 | | **Posting time** | 11am-1pm, 7-9pm local | |
| 32 | | **Caption** | Hook first line, CTA at end | |
| 33 | |
| 34 | ### TikTok |
| 35 | |
| 36 | | Element | Best Practice | |
| 37 | |---------|---------------| |
| 38 | | **Video length** | 15-60 seconds optimal | |
| 39 | | **Hook** | First 3 seconds crucial | |
| 40 | | **Posting** | 1-3x daily for growth | |
| 41 | | **Trends** | Participate within 48hrs | |
| 42 | | **Audio** | Use trending sounds | |
| 43 | | **Hashtags** | 3-5, include #fyp | |
| 44 | |
| 45 | |
| 46 | |
| 47 | | Element | Best Practice | |
| 48 | |---------|---------------| |
| 49 | | **Posts** | 2-3/week, value-driven | |
| 50 | | **Articles** | 1-2/month, long-form | |
| 51 | | **Format** | Line breaks, emojis sparingly | |
| 52 | | **Engagement** | Reply within 1 hour | |
| 53 | | **Hashtags** | 3-5 industry-specific | |
| 54 | | **Posting time** | Tue-Thu, 8-10am | |
| 55 | |
| 56 | |
| 57 | |
| 58 | | Element | Best Practice | |
| 59 | |---------|---------------| |
| 60 | | **Posts** | 1-2/day max | |
| 61 | | **Video** | Native, captions always | |
| 62 | | **Groups** | Community building focus | |
| 63 | | **Live** | Weekly for engagement | |
| 64 | | **Ads** | Primary conversion channel | |
| 65 | |
| 66 | --- |
| 67 | |
| 68 | ## 3. Content Pillars Strategy |
| 69 | |
| 70 | | Pillar Type | % Mix | Purpose | |
| 71 | |-------------|-------|---------| |
| 72 | | **Educational** | 30-40% | Teach, inform, value | |
| 73 | | **Entertaining** | 20-30% | Engage, share, viral | |
| 74 | | **Inspiring** | 15-20% | Motivate, connect | |
| 75 | | **Promotional** | 10-20% | Sell, convert | |
| 76 | | **Community** | 10-15% | UGC, conversations | |
| 77 | |
| 78 | --- |
| 79 | |
| 80 | ## 4. Engagement Tactics |
| 81 | |
| 82 | ### Community Building |
| 83 | |
| 84 | | Tactic | How | |
| 85 | |--------|-----| |
| 86 | | **Reply promptly** | Within 1 hour during business | |
| 87 | | **Ask questions** | End posts with questions | |
| 88 | | **User-generated content** | Repost, credit, celebrate | |
| 89 | | **Polls/quizzes** | Interactive content | |
| 90 | | **DM conversations** | Personal connection | |
| 91 | |
| 92 | ### Growth Tactics |
| 93 | |
| 94 | | Tactic | How | |
| 95 | |--------|-----| |
| 96 | | **Collaborations** | Partner with complementary accounts | |
| 97 | | **Giveaways** | Strategic, require engagement | |
| 98 | | **Hashtag strategy** | Mix of reach + niche | |
| 99 | | **Cross-promotion** | Across platforms | |
| 100 | | **Influencer partnerships** | Authentic fit | |
| 101 | |
| 102 | --- |
| 103 | |
| 104 | ## 5. Content Formats by Platform |
| 105 | |
| 106 | ### Short-Form Video (Reels/TikTok/Shorts) |
| 107 | |
| 108 | | Format | Best For | |
| 109 | |--------|----------| |
| 110 | | **Tutorial** | How-to, tips | |
| 111 | | **Before/After** | Transformation | |
| 112 | | **POV** | Storytelling | |
| 113 | | **Trend participation** | Viral reach | |
| 114 | | **Behind-the-scenes** | Authenticity | |
| 115 | | **Day in the life** | Personal brand | |
| 116 | |
| 117 | ### Static Content (Feed/Carousel) |
| 118 | |
| 119 | | Format | Best For | |
| 120 | |--------|----------| |
| 121 | | **Carousel** | Educational, lists | |
| 122 | | **Quote graphics** | Inspiration | |
| 123 | | **Infographics** | Data, process | |
| 124 | | **Product showcase** | Sales | |
| 125 | | **Testimonials** | Social proof | |
| 126 | |
| 127 | --- |
| 128 | |
| 129 | ## 6. Hashtag Strategy |
| 130 | |
| 131 | ### Hashtag Mix |
| 132 | |
| 133 | | Type | % | Examples | |
| 134 | |------|---|----------| |
| 135 | | **Branded** | 10% | #YourBrand | |
| 136 | | **Community** | 20% | #MarketingTwitter | |
| 137 | | **Industry** | 30% | #DigitalMarketing | |
| 138 | | **Trending** | 20% | Current trends | |
| 139 | | **Niche** | 20% | Specific topics | |
| 140 | |
| 141 | ### Platform Limits |
| 142 | |
| 143 | | Platform | Optimal | Max | |
| 144 | |----------|---------|-----| |
| 145 | | **Instagram** | 5-10 | 30 | |
| 146 | | **TikTok** | 3-5 | Unlimited | |
| 147 | | **LinkedIn** | 3-5 | 30 | |
| 148 | | **Twitter/X** | 1-3 | No limit | |
| 149 | |
| 150 | --- |
| 151 | |
| 152 | ## 7. Posting Frequency |
| 153 | |
| 154 | | Platform | Minimum | Optimal | Maximum | |
| 155 | |----------|---------|---------|---------| |
| 156 | | **Instagram Feed** | 3/week | 1/day | 2/day | |
| 157 | | **Instagram Stories** | Daily | 5-10/day | 20/day | |
| 158 | | **TikTok** | 3/week | 1-3/day | 5/day | |
| 159 | | **LinkedIn** | 2/week | 1/day | 2/day | |
| 160 | | **Twitter/X** | 1/day | 3-5/day | 10/day | |
| 161 | | **Facebook** | 3/week | 1/day | 2/day | |
| 162 | |
| 163 | --- |
| 164 | |
| 165 | ## 8. Metrics & KPIs |
| 166 | |
| 167 | ### Awareness Metrics |
| 168 | |
| 169 | | Metric | Formula | |
| 170 | |--------|---------| |
| 171 | | **Reach** | Unique accounts reached | |
| 172 | | **Impressions** | Total views | |
| 173 | | **Follower growth** | (New - Lost) / Total × 100 | |
| 174 | |
| 175 | ### Engagement Metrics |
| 176 | |
| 177 | | Metric | Formula | |
| 178 | |--------|---------| |
| 179 | | **Engagement rate** | (Likes + Comments + Shares) / Followers × 100 | |
| 180 | | **Save rate** |
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