video-marketing
starsforks
How to install video-marketing?
nguyenphp/antigravity-marketing/video-marketing
$npx -y skills add nguyenphp/antigravity-marketing --skill video-marketingVideo content strategy, YouTube optimization, short-form content, and video production best practices.
SKILL.md
| 1 | # Video Marketing |
| 2 | |
| 3 | > Create compelling video content that drives engagement and conversions. |
| 4 | |
| 5 | --- |
| 6 | |
| 7 | ## 1. Video Platform Overview |
| 8 | |
| 9 | | Platform | Best For | Length | Format | |
| 10 | |----------|----------|--------|--------| |
| 11 | | **YouTube** | Evergreen, tutorials | 8-15 min | 16:9 landscape | |
| 12 | | **TikTok** | Viral, trends | 15-60 sec | 9:16 vertical | |
| 13 | | **Instagram Reels** | Discovery | 15-90 sec | 9:16 vertical | |
| 14 | | **YouTube Shorts** | Discovery | <60 sec | 9:16 vertical | |
| 15 | | **LinkedIn** | B2B, professional | 30 sec - 5 min | 16:9 or 1:1 | |
| 16 | | **Facebook** | Community | 1-3 min | Multiple | |
| 17 | |
| 18 | --- |
| 19 | |
| 20 | ## 2. Video Types |
| 21 | |
| 22 | | Type | Purpose | Best Platform | |
| 23 | |------|---------|---------------| |
| 24 | | **Tutorial/How-to** | Educate, SEO | YouTube | |
| 25 | | **Product demo** | Showcase features | All | |
| 26 | | **Testimonial** | Social proof | Website, ads | |
| 27 | | **Behind-the-scenes** | Authenticity | Instagram, TikTok | |
| 28 | | **Interview** | Authority | YouTube, LinkedIn | |
| 29 | | **Live stream** | Engagement | All | |
| 30 | | **Explainer** | Complex topics | YouTube, website | |
| 31 | | **User-generated** | Community | All | |
| 32 | |
| 33 | --- |
| 34 | |
| 35 | ## 3. YouTube Strategy |
| 36 | |
| 37 | ### Video Structure |
| 38 | |
| 39 | | Section | Purpose | Duration | |
| 40 | |---------|---------|----------| |
| 41 | | **Hook** | Grab attention | 0-15 sec | |
| 42 | | **Intro** | Set expectations | 15-30 sec | |
| 43 | | **Content** | Deliver value | Main body | |
| 44 | | **CTA** | Next steps | 15-30 sec | |
| 45 | | **End screen** | More content | 20 sec | |
| 46 | |
| 47 | ### YouTube SEO |
| 48 | |
| 49 | | Element | Best Practice | |
| 50 | |---------|---------------| |
| 51 | | **Title** | Keyword front, 60 chars, curiosity | |
| 52 | | **Description** | Keyword-rich, links, timestamps | |
| 53 | | **Tags** | 5-10 relevant tags | |
| 54 | | **Thumbnail** | Custom, faces, text overlay | |
| 55 | | **Chapters** | Timestamps in description | |
| 56 | | **Cards** | Link to relevant videos | |
| 57 | | **End screens** | Subscribe + next video | |
| 58 | |
| 59 | ### Thumbnail Best Practices |
| 60 | |
| 61 | | Element | Guidance | |
| 62 | |---------|----------| |
| 63 | | **Faces** | Expressive emotions | |
| 64 | | **Text** | 3-5 words max, readable on mobile | |
| 65 | | **Colors** | Bright, contrasting | |
| 66 | | **Branding** | Consistent style | |
| 67 | | **Size** | 1280x720 minimum | |
| 68 | |
| 69 | --- |
| 70 | |
| 71 | ## 4. Short-Form Video |
| 72 | |
| 73 | ### TikTok/Reels Best Practices |
| 74 | |
| 75 | | Element | Best Practice | |
| 76 | |---------|---------------| |
| 77 | | **Hook** | First 1-3 seconds crucial | |
| 78 | | **Length** | 15-30 sec optimal | |
| 79 | | **Audio** | Use trending sounds | |
| 80 | | **Text on screen** | Key points, accessibility | |
| 81 | | **Vertical** | 9:16 native | |
| 82 | | **Captions** | 85% watch without sound | |
| 83 | |
| 84 | ### Short-Form Content Types |
| 85 | |
| 86 | | Type | Description | |
| 87 | |------|-------------| |
| 88 | | **Trend participation** | Jump on viral trends | |
| 89 | | **Tutorial snippets** | Quick how-tos | |
| 90 | | **Behind-the-scenes** | Authentic glimpses | |
| 91 | | **POV** | Storytelling format | |
| 92 | | **Before/after** | Transformation content | |
| 93 | | **Day in the life** | Personal brand | |
| 94 | |
| 95 | --- |
| 96 | |
| 97 | ## 5. Video Production |
| 98 | |
| 99 | ### Equipment Tiers |
| 100 | |
| 101 | | Tier | Investment | Equipment | |
| 102 | |------|------------|-----------| |
| 103 | | **Beginner** | $0-$200 | Smartphone, natural light | |
| 104 | | **Intermediate** | $500-$2K | DSLR, ring light, lav mic | |
| 105 | | **Professional** | $5K+ | Cinema camera, full lighting, pro audio | |
| 106 | |
| 107 | ### Production Checklist |
| 108 | |
| 109 | | Phase | Tasks | |
| 110 | |-------|-------| |
| 111 | | **Pre-production** | Script, storyboard, location, equipment | |
| 112 | | **Production** | Setup, filming, backup recordings | |
| 113 | | **Post-production** | Edit, color, audio, export | |
| 114 | | **Distribution** | Upload, optimize, promote | |
| 115 | |
| 116 | ### Audio Quality |
| 117 | |
| 118 | | Priority | Why | |
| 119 | |----------|-----| |
| 120 | | **#1** | Bad audio = unwatchable | |
| 121 | | **Tip** | Invest in good mic before camera | |
| 122 | | **Check** | Monitor audio while recording | |
| 123 | |
| 124 | --- |
| 125 | |
| 126 | ## 6. Video Metrics |
| 127 | |
| 128 | ### YouTube Metrics |
| 129 | |
| 130 | | Metric | Target | Why It Matters | |
| 131 | |--------|--------|----------------| |
| 132 | | **Watch time** | High total hours | Ranking factor | |
| 133 | | **Avg view duration** | >50% | Engagement quality | |
| 134 | | **CTR** | 4-10% | Thumbnail/title effectiveness | |
| 135 | | **Subscribers gained** | Growing | Channel health | |
| 136 | |
| 137 | ### Short-Form Metrics |
| 138 | |
| 139 | | Metric | Indicates | |
| 140 | |--------|-----------| |
| 141 | | **Views** | Reach | |
| 142 | | **Watch time** | Engagement | |
| 143 | | **Shares** | Viral potential | |
| 144 | | **Comments** | Community | |
| 145 | | **Saves** | Value | |
| 146 | |
| 147 | --- |
| 148 | |
| 149 | ## 7. Video Content Repurposing |
| 150 | |
| 151 | ### Long to Short |
| 152 | |
| 153 | | Source | Derivatives | |
| 154 | |--------|-------------| |
| 155 | | **10-min YouTube video** | 3-5 TikTok clips | |
| 156 | | **Interview** | Quote graphics, short clips | |
| 157 | | **Webinar** | Tutorial snippets | |
| 158 | | **Podcast** | Audiogram, highlight reels | |
| 159 | |
| 160 | ### Repurposing Workflow |
| 161 | |
| 162 | ``` |
| 163 | 1. Identify key moments |
| 164 | 2. Cut into short clips |
| 165 | 3. Add captions |
| 166 | 4. Optimize for platform |
| 167 | 5. Post with platform-native text |
| 168 | ``` |
| 169 | |
| 170 | --- |
| 171 | |
| 172 | ## 8. Live Video |
| 173 | |
| 174 | ### Live Streaming Best Practices |
| 175 | |
| 176 | | Element | Best Practice | |
| 177 | |---------|---------------| |
| 178 | | **Promotion** | Announce 24-48hrs ahead | |
| 179 | | **Equipment** | Test audio/video before | |
| 180 | | **Engagement** | Acknowledge comments live | |
| 181 | | **Duration** | 15-60 min depending on platform | |
| 182 | | **CT |
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