mckinsey-market-research-deck

End-to-end playbook for producing a top-tier, McKinsey-style market-research deck (HTML page-turning presentation + print-ready PDF) for a brand or product category. Covers the research methodology (TAM/SAM/SOM bottom-up, Good/Better/Best framework, competitor profiling, customer pain points, unit economics, business case), the locked McKinsey visual design system, a reusable Python deck engine, an adversarial verify workflow for decision-grade numbers, an image-generation handoff, and a full QC checklist. Use when the user asks to "do market research", build a "market research deck / report", a "McKinsey-style deck / presentation", a "GBB / Good-Better-Best analysis", "market sizing", "competitive landscape deck", "投资/商业案例 deck", or to turn research into a polished slide deck or PDF.