$npx -y skills add norahe0304-art/30x-seo --skill 30x-seo-content-auditContent quality audit for both traditional SEO (E-E-A-T) and AI search (citability, structure, authority). Use when user says "content audit", "content quality", "E-E-A-T", "AI citability", "content analysis", or "is my content good for SEO".
| 1 | # Content Quality Audit |
| 2 | |
| 3 | > Check both traditional SEO (E-E-A-T) and AI search (citability) |
| 4 | |
| 5 | ## Two Dimensions |
| 6 | |
| 7 | | Dimension | Goal | Key Metrics | |
| 8 | |-----------|------|-------------| |
| 9 | | **Traditional SEO** | Google rankings | E-E-A-T score, keywords, structure | |
| 10 | | **AI Citability** | ChatGPT/Perplexity citations | Extractability, authority signals, third-party presence | |
| 11 | |
| 12 | --- |
| 13 | |
| 14 | ## Part 1: Traditional SEO - E-E-A-T Analysis |
| 15 | |
| 16 | ## E-E-A-T Framework (updated Sept 2025 QRG) |
| 17 | |
| 18 | Read `seo/references/eeat-framework.md` for full criteria. |
| 19 | |
| 20 | ### Experience (first-hand signals) |
| 21 | - Original research, case studies, before/after results |
| 22 | - Personal anecdotes, process documentation |
| 23 | - Unique data, proprietary insights |
| 24 | - Photos/videos from direct experience |
| 25 | |
| 26 | ### Expertise |
| 27 | - Author credentials, certifications, bio |
| 28 | - Professional background relevant to topic |
| 29 | - Technical depth appropriate for audience |
| 30 | - Accurate, well-sourced claims |
| 31 | |
| 32 | ### Authoritativeness |
| 33 | - External citations, backlinks from authoritative sources |
| 34 | - Brand mentions, industry recognition |
| 35 | - Published in recognized outlets |
| 36 | - Cited by other experts |
| 37 | |
| 38 | ### Trustworthiness |
| 39 | - Contact information, physical address |
| 40 | - Privacy policy, terms of service |
| 41 | - Customer testimonials, reviews |
| 42 | - Date stamps, transparent corrections |
| 43 | - Secure site (HTTPS) |
| 44 | |
| 45 | ## Content Metrics |
| 46 | |
| 47 | ### Word Count Analysis |
| 48 | Compare against page type minimums: |
| 49 | | Page Type | Minimum | |
| 50 | |-----------|---------| |
| 51 | | Homepage | 500 | |
| 52 | | Service page | 800 | |
| 53 | | Blog post | 1,500 | |
| 54 | | Product page | 300+ (400+ for complex products) | |
| 55 | | Location page | 500-600 | |
| 56 | |
| 57 | > **Important:** These are **topical coverage floors**, not targets. Google has confirmed word count is NOT a direct ranking factor. The goal is comprehensive topical coverage — a 500-word page that thoroughly answers the query will outrank a 2,000-word page that doesn't. Use these as guidelines for adequate coverage depth, not rigid requirements. |
| 58 | |
| 59 | ### Readability |
| 60 | - Flesch Reading Ease: target 60-70 for general audience |
| 61 | |
| 62 | > **Note:** Flesch Reading Ease is a useful proxy for content accessibility but is NOT a direct Google ranking factor. John Mueller has confirmed Google does not use basic readability scores for ranking. Yoast deprioritized Flesch scores in v19.3. Use readability analysis as a content quality indicator, not as an SEO metric to optimize directly. |
| 63 | - Grade level: match target audience |
| 64 | - Sentence length: average 15-20 words |
| 65 | - Paragraph length: 2-4 sentences |
| 66 | |
| 67 | ### Keyword Optimization |
| 68 | - Primary keyword in title, H1, first 100 words |
| 69 | - Natural density (1-3%) |
| 70 | - Semantic variations present |
| 71 | - No keyword stuffing |
| 72 | |
| 73 | ### Content Structure |
| 74 | - Logical heading hierarchy (H1 → H2 → H3) |
| 75 | - Scannable sections with descriptive headings |
| 76 | - Bullet/numbered lists where appropriate |
| 77 | - Table of contents for long-form content |
| 78 | |
| 79 | ### Multimedia |
| 80 | - Relevant images with proper alt text |
| 81 | - Videos where appropriate |
| 82 | - Infographics for complex data |
| 83 | - Charts/graphs for statistics |
| 84 | |
| 85 | ### Internal Linking |
| 86 | - 3-5 relevant internal links per 1000 words |
| 87 | - Descriptive anchor text |
| 88 | - Links to related content |
| 89 | - No orphan pages |
| 90 | |
| 91 | ### External Linking |
| 92 | - Cite authoritative sources |
| 93 | - Open in new tab for user experience |
| 94 | - Reasonable count (not excessive) |
| 95 | |
| 96 | ## AI Content Assessment (Sept 2025 QRG addition) |
| 97 | |
| 98 | Google's raters now formally assess whether content appears AI-generated. |
| 99 | |
| 100 | ### Acceptable AI Content |
| 101 | - Demonstrates genuine E-E-A-T |
| 102 | - Provides unique value |
| 103 | - Has human oversight and editing |
| 104 | - Contains original insights |
| 105 | |
| 106 | ### Low-Quality AI Content Markers |
| 107 | - Generic phrasing, lack of specificity |
| 108 | - No original insight |
| 109 | - Repetitive structure across pages |
| 110 | - No author attribution |
| 111 | - Factual inaccuracies |
| 112 | |
| 113 | > **Helpful Content System (March 2024):** The Helpful Content System was merged into Google's core ranking algorithm during the March 2024 core update. It no longer operates as a standalone classifier. Helpfulness signals are now weighted within every core update — the same principles apply (people-first content, demonstrating E-E-A-T, satisfying user intent), but enforcement is continuous rather than through separate HCU updates. |
| 114 | |
| 115 | ## AI Citation Readiness (GEO signals) |
| 116 | |
| 117 | Optimize for AI search engines (ChatGPT, Perplexity, Google AI Overviews): |
| 118 | |
| 119 | - Clear, quotable statements with statistics/facts |
| 120 | - Structured data (especially for data points) |
| 121 | - Strong heading hierarchy (H1→H2→H3 flow) |
| 122 | - Answer-first formatting for key questions |
| 123 | - Tables and lists for comparative data |
| 124 | - Clear attribution and source citations |
| 125 | |
| 126 | ### AI Search Visibility & GEO (2025-2026) |
| 127 | |
| 128 | **Google AI Mode** launched publicly in May 2025 as a separate tab in Google Search, available in 180+ countries. Unlike AI Overviews (which app |