30x-seo-content-decay
installsforks
How to install 30x-seo-content-decay?
norahe0304-art/30x-seo/30x-seo-content-decay
$npx -y skills add norahe0304-art/30x-seo --skill 30x-seo-content-decayDetect content decay - old content losing rankings/traffic that needs refresh. Identifies pages published >6 months ago with declining performance. Outputs refresh priority list with specific update recommendations.
SKILL.md
| 1 | # Content Decay Detection |
| 2 | |
| 3 | > Find declining old content that needs refresh |
| 4 | |
| 5 | ## What is Content Decay |
| 6 | |
| 7 | Content "rots" over time: |
| 8 | - Information becomes outdated (2023 data is stale in 2026) |
| 9 | - Competitors publish better content |
| 10 | - Search intent changes |
| 11 | - Google algorithm updates |
| 12 | |
| 13 | **Result**: Rankings drop → Traffic drops → Revenue drops |
| 14 | |
| 15 | --- |
| 16 | |
| 17 | ## Detection Criteria |
| 18 | |
| 19 | | Metric | Threshold | Description | |
| 20 | |--------|-----------|-------------| |
| 21 | | **Publication Date** | >6 months | New content doesn't count as decay | |
| 22 | | **Traffic Change** | Down >20% | Compared to 3 months ago | |
| 23 | | **Ranking Change** | Down >5 positions | Primary keyword | |
| 24 | | **CTR Change** | Down >15% | Title may need updating | |
| 25 | |
| 26 | **Trigger Refresh**: Meeting any 2 criteria = needs refresh |
| 27 | |
| 28 | --- |
| 29 | |
| 30 | ## Workflow |
| 31 | |
| 32 | ### Method A: With GSC Data |
| 33 | |
| 34 | ``` |
| 35 | User provides GSC export (CSV) |
| 36 | ↓ |
| 37 | Analyze each URL: |
| 38 | - Impression trends |
| 39 | - Click trends |
| 40 | - Average position trends |
| 41 | - CTR trends |
| 42 | ↓ |
| 43 | Identify decaying content |
| 44 | ↓ |
| 45 | Output refresh priority list |
| 46 | ``` |
| 47 | |
| 48 | ### Method B: Without GSC Data |
| 49 | |
| 50 | ``` |
| 51 | User provides URL list |
| 52 | ↓ |
| 53 | Check each page: |
| 54 | - Publication date / Last updated date |
| 55 | - Content timeliness signals (years, "latest", etc.) |
| 56 | - Competitor SERP analysis (your content vs Top 10) |
| 57 | ↓ |
| 58 | Identify potentially decaying content |
| 59 | ↓ |
| 60 | Output recommendation list |
| 61 | ``` |
| 62 | |
| 63 | --- |
| 64 | |
| 65 | ## Output Format |
| 66 | |
| 67 | ```markdown |
| 68 | # Content Decay Report |
| 69 | |
| 70 | ## High Priority Refresh (High Traffic Impact) |
| 71 | |
| 72 | | Page | Published | Traffic Change | Rank Change | Issue | Recommendation | |
| 73 | |------|-----------|----------------|-------------|-------|----------------| |
| 74 | | /blog/best-crm-2024 | 2024-03 | -45% | -8 positions | Year outdated | Update to 2026 version | |
| 75 | | /guide/remote-work | 2023-11 | -30% | -5 positions | Tool recommendations outdated | Update tool list | |
| 76 | |
| 77 | ## Medium Priority Refresh |
| 78 | |
| 79 | | Page | Published | Issue | Recommendation | |
| 80 | |------|-----------|-------|----------------| |
| 81 | | ... | ... | ... | ... | |
| 82 | |
| 83 | ## Refresh Recommendations |
| 84 | |
| 85 | ### /blog/best-crm-2024 |
| 86 | |
| 87 | **Problem Diagnosis**: |
| 88 | - Title contains "2024", outdated |
| 89 | - Pricing info may be inaccurate |
| 90 | - Missing 2025-2026 new features |
| 91 | |
| 92 | **Refresh Checklist**: |
| 93 | - [ ] Update title to "Best CRM 2026" |
| 94 | - [ ] Verify all prices |
| 95 | - [ ] Add new tools (X, Y, Z) |
| 96 | - [ ] Update screenshots |
| 97 | - [ ] Check all external links are valid |
| 98 | - [ ] Update dateModified in Schema |
| 99 | |
| 100 | **Estimated Impact**: Recover ~40% traffic |
| 101 | ``` |
| 102 | |
| 103 | --- |
| 104 | |
| 105 | ## Refresh Strategies |
| 106 | |
| 107 | ### Light Refresh (Quick Update) |
| 108 | |
| 109 | **When**: Minor information outdated |
| 110 | |
| 111 | - Update years |
| 112 | - Update prices/data |
| 113 | - Fix dead links |
| 114 | - Update dateModified |
| 115 | |
| 116 | ### Medium Refresh (Content Update) |
| 117 | |
| 118 | **When**: Content partially outdated |
| 119 | |
| 120 | - Rewrite outdated sections |
| 121 | - Add new information |
| 122 | - Update images/screenshots |
| 123 | - Add new H2 sections |
| 124 | |
| 125 | ### Heavy Refresh (Content Rewrite) |
| 126 | |
| 127 | **When**: Content significantly outdated or intent changed |
| 128 | |
| 129 | - Re-analyze SERP intent |
| 130 | - Rewrite most content |
| 131 | - May need new content-brief |
| 132 | - Keep URL (preserve 301 historical equity) |
| 133 | |
| 134 | --- |
| 135 | |
| 136 | ## Usage |
| 137 | |
| 138 | ```bash |
| 139 | # With GSC data |
| 140 | /seo content-decay --gsc [csv-file] |
| 141 | |
| 142 | # Without GSC, provide URL list |
| 143 | /seo content-decay --urls [url-list] |
| 144 | |
| 145 | # Analyze entire site (crawl sitemap) |
| 146 | /seo content-decay https://example.com |
| 147 | ``` |
| 148 | |
| 149 | --- |
| 150 | |
| 151 | ## Related Skills |
| 152 | |
| 153 | | Upstream | This Skill | Downstream | |
| 154 | |----------|------------|------------| |
| 155 | | GSC data | **30x-seo-content-decay** | 30x-seo-content-brief | |
| 156 | | sitemap | ↓ Identify decay | 30x-seo-content-writer | |
| 157 | | | | (refresh content) | |
| 158 | |
| 159 | --- |
| 160 | |
| 161 | ## Best Practices |
| 162 | |
| 163 | 1. **Regular checks**: Run decay detection quarterly |
| 164 | 2. **Prioritize high-value pages**: Refresh high traffic/conversion pages first |
| 165 | 3. **Keep URLs**: Refresh rather than recreate, preserve historical equity |
| 166 | 4. **Update dateModified**: Tell Google content has been updated |
| 167 | 5. **Internal link check**: Check if internal links need updating after refresh |
| 168 | |
| 169 | [PROTOCOL]: Update this header on changes, then check CLAUDE.md |
People who liked this also viewed
6 picksType
- seo-auditWhen the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tagSkillsJul 2026
- copywritingWhen the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user sSkillsJul 2026
- marketing-psychologyWhen the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,'SkillsJul 2026
- content-strategyWhen the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "conSkillsJul 2026
- programmatic-seoWhen the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pSkillsJul 2026
- marketing-ideasWhen the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing stratSkillsJul 2026
