30x-seo-local

Name: 30x-seo-local
Author: norahe0304-art

43stars12forks

How to install 30x-seo-local?

norahe0304-art/30x-seo/30x-seo-local

$npx -y skills add norahe0304-art/30x-seo --skill 30x-seo-local

Installs into the current project.

Summary

Local SEO audit and optimization for Google Business Profile, Google Maps, and Gemini Ask Maps. Covers GBP completeness, NAP consistency, review strategy, local schema, competitor benchmarking, GeoGrid visibility, multi-location, AI Local Pack readiness, and GBP suspension preven

Files · 1

View on GitHub

SKILL.md

1	# Local SEO Audit & Optimization
2
3	## What This Skill Does
4
5	Audit and optimize a business's local search presence across Google Business Profile, Google Maps, Local Pack, and Gemini Ask Maps.
6
7	Does NOT do:
8	- Traditional on-page SEO → use `seo-page`
9	- Backlink analysis → use `seo-backlinks`
10	- AI platform visibility (ChatGPT/Claude/Perplexity) → use `seo-ai-visibility`
11
12	---
13
14	## Process
15
16	### Step 1: Gather Business Info
17
18	Ask user for:
19
20	\| Field \| Required \| Example \|
21	\|-------\|----------\|---------\|
22	\| Business name \| ✅ \| "Blue Bottle Coffee" \|
23	\| Website URL \| ✅ \| "https://bluebottlecoffee.com" \|
24	\| Business category \| ✅ \| "Coffee shop" \|
25	\| Service area / city \| ✅ \| "San Francisco, CA" \|
26	\| GBP URL (if known) \| Optional \| Google Maps link \|
27	\| Target keywords \| Optional \| "specialty coffee SF" \|
28	\| Competitors (2-3) \| Optional \| Names or GBP URLs \|
29	\| Multi-location? \| Optional \| Number of locations \|
30
31	#### GSC Data Integration (Optional)
32
33	If user has Google Search Console access, pull local query data via `seo-monitor`:
34
35	```
36	/seo monitor keywords
37	```
38
39	Extract from GSC:
40	- Queries containing city/area names → local keyword baseline
41	- CTR by local keyword → identify underperformers
42	- Average position for "[category] near me" patterns
43	- Impressions vs clicks gap → missed local opportunities
44
45	This data informs Steps 2-9 with real performance context.
46
47	---
48
49	### Step 2: GBP Completeness Audit (Google Official 13-Point Playbook)
50
51	Based on Google's official GBP Optimization Playbook (March 2026).
52
53	\| # \| Field \| Weight \| Check \|
54	\|---\|-------\|--------\|-------\|
55	\| 1 \| Business Information \| Critical \| Accurate name (no keyword stuffing), address matches license, local phone \|
56	\| 2 \| Business Category \| Critical \| Most specific primary category from 4,100+ options. Wrong category = ranking disaster (documented case: #1 → #31 from wrong category) \|
57	\| 3 \| Business Description \| High \| 750 chars, concise overview of offerings + what makes you unique, natural language \|
58	\| 4 \| Business Hours \| High \| Complete including holidays/special hours. Longer hours = ranking advantage (24/7 via answering service outperforms limited hours) \|
59	\| 5 \| Service Area \| High \| Define geographical service region (service-area businesses) \|
60	\| 6 \| Attributes \| High \| All relevant (WiFi, parking, outdoor, wheelchair access, etc.) \|
61	\| 7 \| Photos & Videos \| High \| 15+ quality photos, refresh quarterly. 100+ photos = 520% more calls, 2700% more direction requests \|
62	\| 8 \| Google Posts \| High \| Weekly cadence: updates, offers, events. Post 1-2x/week minimum — freshness is a top-tier ranking signal in 2026 \|
63	\| 9 \| Social Links \| Medium \| Link up to 7 social profiles (5 display). Google may show social posts in profile \|
64	\| 10 \| Chat Links \| Medium \| Add WhatsApp or SMS Chat for direct customer communication \|
65	\| 11 \| Bookings & Orders \| Medium \| Enable Reserve with Google, booking links, order buttons. 77% of consumers expect online booking \|
66	\| 12 \| Products/Services \| High \| Complete list with descriptions. Add all pre-defined + custom services \|
67	\| 13 \| Manage Reviews \| Critical \| Actively monitor and respond to every review \|
68
69	#### Category Selection (Critical)
70
71	Primary category is the single most impactful GBP field:
72	- Choose from Google's 4,100+ options — pick the most specific match
73	- Monitor category changes regularly (Google updates the list)
74	- Verify competitors' primary categories for validation
75	- Wrong category = catastrophic ranking loss
76
77	#### Attributes to AVOID
78
79	These attributes can hide your reviews from the profile:
80	- ❌ "Onsite services" — removes review visibility
81	- ❌ "Online appointment" — removes review visibility
82
83	Only enable these if the booking functionality outweighs review visibility for your business.
84
85	#### Reserve with Google
86
87	Drive bookings directly from GBP without customers leaving Google:
88	- Live in 88+ countries
89	- Covers: beauty, home services, auto repair, fitness, healthcare, restaurants
90	- Two options: Custom Booking Link (your own URL) or Integrated Booking Partner (Google partners)
91	- 77% of consumers expect to book services online — missing this = losing conversions
92
93	#### Landing Page Strategy
94
95	- Use UTM codes on the GBP website URL to track traffic in GA4
96	- Do NOT link to a page that already ranks organically — Google penalizes duplicate rankings
97	-

People who liked this also viewed

6 picks

Type

30x-seo-local

43stars12forks

View on GitHub

How to install 30x-seo-local?

norahe0304-art/30x-seo/30x-seo-local

$npx -y skills add norahe0304-art/30x-seo --skill 30x-seo-local

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Local SEO Audit & Optimization
2
3	## What This Skill Does
4
5	Audit and optimize a business's local search presence across Google Business Profile, Google Maps, Local Pack, and Gemini Ask Maps.
6
7	Does NOT do:
8	- Traditional on-page SEO → use `seo-page`
9	- Backlink analysis → use `seo-backlinks`
10	- AI platform visibility (ChatGPT/Claude/Perplexity) → use `seo-ai-visibility`
11
12	---
13
14	## Process
15
16	### Step 1: Gather Business Info
17
18	Ask user for:
19
20	\| Field \| Required \| Example \|
21	\|-------\|----------\|---------\|
22	\| Business name \| ✅ \| "Blue Bottle Coffee" \|
23	\| Website URL \| ✅ \| "https://bluebottlecoffee.com" \|
24	\| Business category \| ✅ \| "Coffee shop" \|
25	\| Service area / city \| ✅ \| "San Francisco, CA" \|
26	\| GBP URL (if known) \| Optional \| Google Maps link \|
27	\| Target keywords \| Optional \| "specialty coffee SF" \|
28	\| Competitors (2-3) \| Optional \| Names or GBP URLs \|
29	\| Multi-location? \| Optional \| Number of locations \|
30
31	#### GSC Data Integration (Optional)
32
33	If user has Google Search Console access, pull local query data via `seo-monitor`:
34
35	```
36	/seo monitor keywords
37	```
38
39	Extract from GSC:
40	- Queries containing city/area names → local keyword baseline
41	- CTR by local keyword → identify underperformers
42	- Average position for "[category] near me" patterns
43	- Impressions vs clicks gap → missed local opportunities
44
45	This data informs Steps 2-9 with real performance context.
46
47	---
48
49	### Step 2: GBP Completeness Audit (Google Official 13-Point Playbook)
50
51	Based on Google's official GBP Optimization Playbook (March 2026).
52
53	\| # \| Field \| Weight \| Check \|
54	\|---\|-------\|--------\|-------\|
55	\| 1 \| Business Information \| Critical \| Accurate name (no keyword stuffing), address matches license, local phone \|
56	\| 2 \| Business Category \| Critical \| Most specific primary category from 4,100+ options. Wrong category = ranking disaster (documented case: #1 → #31 from wrong category) \|
57	\| 3 \| Business Description \| High \| 750 chars, concise overview of offerings + what makes you unique, natural language \|
58	\| 4 \| Business Hours \| High \| Complete including holidays/special hours. Longer hours = ranking advantage (24/7 via answering service outperforms limited hours) \|
59	\| 5 \| Service Area \| High \| Define geographical service region (service-area businesses) \|
60	\| 6 \| Attributes \| High \| All relevant (WiFi, parking, outdoor, wheelchair access, etc.) \|
61	\| 7 \| Photos & Videos \| High \| 15+ quality photos, refresh quarterly. 100+ photos = 520% more calls, 2700% more direction requests \|
62	\| 8 \| Google Posts \| High \| Weekly cadence: updates, offers, events. Post 1-2x/week minimum — freshness is a top-tier ranking signal in 2026 \|
63	\| 9 \| Social Links \| Medium \| Link up to 7 social profiles (5 display). Google may show social posts in profile \|
64	\| 10 \| Chat Links \| Medium \| Add WhatsApp or SMS Chat for direct customer communication \|
65	\| 11 \| Bookings & Orders \| Medium \| Enable Reserve with Google, booking links, order buttons. 77% of consumers expect online booking \|
66	\| 12 \| Products/Services \| High \| Complete list with descriptions. Add all pre-defined + custom services \|
67	\| 13 \| Manage Reviews \| Critical \| Actively monitor and respond to every review \|
68
69	#### Category Selection (Critical)
70
71	Primary category is the single most impactful GBP field:
72	- Choose from Google's 4,100+ options — pick the most specific match
73	- Monitor category changes regularly (Google updates the list)
74	- Verify competitors' primary categories for validation
75	- Wrong category = catastrophic ranking loss
76
77	#### Attributes to AVOID
78
79	These attributes can hide your reviews from the profile:
80	- ❌ "Onsite services" — removes review visibility
81	- ❌ "Online appointment" — removes review visibility
82
83	Only enable these if the booking functionality outweighs review visibility for your business.
84
85	#### Reserve with Google
86
87	Drive bookings directly from GBP without customers leaving Google:
88	- Live in 88+ countries
89	- Covers: beauty, home services, auto repair, fitness, healthcare, restaurants
90	- Two options: Custom Booking Link (your own URL) or Integrated Booking Partner (Google partners)
91	- 77% of consumers expect to book services online — missing this = losing conversions
92
93	#### Landing Page Strategy
94
95	- Use UTM codes on the GBP website URL to track traffic in GA4
96	- Do NOT link to a page that already ranks organically — Google penalizes duplicate rankings
97	-

People who liked this also viewed

6 picks

Type