$npx -y skills add ominou5/funnel-architect-plugin --skill application-funnelApplication/qualification funnel for high-ticket offers ($2,000+). Filters leads through an application before booking a sales call. Best for coaching, consulting, agencies, and premium programs.
| 1 | # Application Funnel |
| 2 | |
| 3 | Qualify leads before getting on the phone. Only talk to people who are a good fit. |
| 4 | |
| 5 | ## Flow |
| 6 | |
| 7 | ``` |
| 8 | Traffic → Landing Page → Application Form → Calendar Booking → Confirmation |
| 9 | ``` |
| 10 | |
| 11 | | Page | Purpose | |
| 12 | |---|---| |
| 13 | | Landing Page | Sell the transformation, not the product | |
| 14 | | Application Form | Qualify leads by budget, timeline, commitment | |
| 15 | | Calendar Booking | Qualified applicants book a call | |
| 16 | | Confirmation | Set expectations for the call | |
| 17 | |
| 18 | ## Application Form Questions (Recommended) |
| 19 | |
| 20 | ### Qualifying Questions |
| 21 | 1. What's your current [revenue / situation / level]? |
| 22 | 2. What's your #1 goal for the next 90 days? |
| 23 | 3. What have you tried so far? What happened? |
| 24 | 4. On a scale of 1–10, how committed are you to solving this? |
| 25 | 5. If we can help you achieve [result], are you in a position to invest in yourself? |
| 26 | |
| 27 | ### Logistics |
| 28 | 6. What's your budget range? (Multiple choice: $1K–$3K / $3K–$5K / $5K–$10K / $10K+) |
| 29 | 7. When do you want to get started? (This week / This month / Just exploring) |
| 30 | 8. What's the best phone number to reach you? |
| 31 | |
| 32 | ### Disqualification Triggers |
| 33 | - Budget below minimum threshold |
| 34 | - "Just exploring" with no urgency |
| 35 | - Commitment score below 7 |
| 36 | |
| 37 | ## Landing Page Structure |
| 38 | 1. **Bold outcome headline** — focus on the result, not the method |
| 39 | 2. **"This is for you if…"** qualifier bullets |
| 40 | 3. **"This is NOT for you if…"** disqualifier bullets |
| 41 | 4. **Client results** — case studies with specific numbers |
| 42 | 5. **The process** — 3-step overview of what working together looks like |
| 43 | 6. **About section** — short credibility-focused bio |
| 44 | 7. **CTA** — "Apply Now" (not "Buy Now" — it's exclusive) |
| 45 | 8. **FAQ** — addressing process, time commitment, qualifications |
| 46 | |
| 47 | ## Conversion Benchmarks |
| 48 | |
| 49 | | Metric | Target | |
| 50 | |---|---| |
| 51 | | Landing page → start application | > 15% | |
| 52 | | Start application → complete | > 60% | |
| 53 | | Complete → book call | > 40% | |
| 54 | | Show rate (booked → attended) | > 70% | |
| 55 | | Call → close | > 20% | |
| 56 | | Overall visitor → client | > 1% | |
| 57 | |
| 58 | ## Email Sequence (Post-Application) |
| 59 | |
| 60 | | Email | Timing | Purpose | |
| 61 | |---|---|---| |
| 62 | | App Received | Immediately | Confirm receipt, set expectations | |
| 63 | | Social Proof | +24 hours | Case study / testimonial | |
| 64 | | Call Prep | Day before call | What to expect, what to prepare | |
| 65 | | Reminder | 1 hour before | Calendar link + phone number | |
| 66 | | No-Show Follow-up | If missed | Reschedule link, one more chance | |