conversion-audit
starsforks
How to install conversion-audit?
ominou5/funnel-architect-plugin/conversion-audit
$npx -y skills add ominou5/funnel-architect-plugin --skill conversion-auditComprehensive funnel audit framework. Systematically reviews every page for conversion killers, missed opportunities, and quick wins. Produces a scored report with prioritized recommendations.
SKILL.md
| 1 | # Conversion Audit |
| 2 | |
| 3 | Run this audit on any existing funnel to identify conversion gaps and quick wins. |
| 4 | |
| 5 | ## Audit Scorecard |
| 6 | |
| 7 | Rate each category 1–10. Total score is out of 100. |
| 8 | |
| 9 | | Category | Weight | Score | Notes | |
| 10 | |---|---|---|---| |
| 11 | | 1. Headline & Value Prop | 15% | /10 | | |
| 12 | | 2. CTA Clarity & Placement | 15% | /10 | | |
| 13 | | 3. Social Proof | 10% | /10 | | |
| 14 | | 4. Objection Handling | 10% | /10 | | |
| 15 | | 5. Visual Design | 10% | /10 | | |
| 16 | | 6. Mobile Experience | 10% | /10 | | |
| 17 | | 7. Page Speed | 10% | /10 | | |
| 18 | | 8. Copy Quality | 10% | /10 | | |
| 19 | | 9. Trust & Credibility | 5% | /10 | | |
| 20 | | 10. Technical (SEO/Forms) | 5% | /10 | | |
| 21 | | **TOTAL** | **100%** | **/100** | | |
| 22 | |
| 23 | ## Detailed Checklist |
| 24 | |
| 25 | ### 1. Headline & Value Proposition |
| 26 | - [ ] Headline is visible without scrolling |
| 27 | - [ ] Headline communicates a clear benefit (not a feature) |
| 28 | - [ ] Sub-headline expands on the headline |
| 29 | - [ ] Value proposition is understood in < 5 seconds |
| 30 | - [ ] Headline speaks to the target audience specifically |
| 31 | |
| 32 | ### 2. CTA Clarity & Placement |
| 33 | - [ ] Primary CTA is above the fold |
| 34 | - [ ] CTA text is action-oriented and specific |
| 35 | - [ ] CTA button has strong visual contrast |
| 36 | - [ ] CTA is repeated every 2–3 scroll lengths |
| 37 | - [ ] Only one primary CTA per page (not competing CTAs) |
| 38 | - [ ] Mobile CTA is full-width or has sticky bar |
| 39 | |
| 40 | ### 3. Social Proof |
| 41 | - [ ] Testimonials include real names and photos |
| 42 | - [ ] Testimonials mention specific results |
| 43 | - [ ] Trust logos / "as featured in" bar present |
| 44 | - [ ] Social proof placed near decision points |
| 45 | - [ ] Number-based proof (X customers, Y results) |
| 46 | |
| 47 | ### 4. Objection Handling |
| 48 | - [ ] Top 3 objections addressed before CTA |
| 49 | - [ ] FAQ section covers common concerns |
| 50 | - [ ] Guarantee / risk reversal clearly stated |
| 51 | - [ ] Comparison with alternatives (if relevant) |
| 52 | |
| 53 | ### 5. Visual Design |
| 54 | - [ ] Professional, modern aesthetic |
| 55 | - [ ] Consistent color palette and typography |
| 56 | - [ ] Adequate white space |
| 57 | - [ ] Visual hierarchy guides the eye |
| 58 | - [ ] No competing visual elements distracting from CTA |
| 59 | |
| 60 | ### 6. Mobile Experience |
| 61 | - [ ] Responsive at all breakpoints |
| 62 | - [ ] Touch targets ≥ 44px |
| 63 | - [ ] Text readable without zooming |
| 64 | - [ ] Forms usable with thumbs |
| 65 | - [ ] No horizontal scroll |
| 66 | |
| 67 | ### 7. Page Speed |
| 68 | - [ ] LCP < 2.5s |
| 69 | - [ ] CLS < 0.1 |
| 70 | - [ ] Total page weight < 500KB |
| 71 | - [ ] Images optimized (WebP, lazy loading) |
| 72 | - [ ] No render-blocking scripts |
| 73 | |
| 74 | ### 8. Copy Quality |
| 75 | - [ ] Benefits over features throughout |
| 76 | - [ ] Reader addressed as "you" |
| 77 | - [ ] 8th grade reading level |
| 78 | - [ ] Short paragraphs (2–3 sentences max) |
| 79 | - [ ] Power words used strategically |
| 80 | |
| 81 | ### 9. Trust & Credibility |
| 82 | - [ ] SSL certificate (https://) |
| 83 | - [ ] Professional domain (not free hosting) |
| 84 | - [ ] Privacy policy linked |
| 85 | - [ ] Contact info accessible |
| 86 | - [ ] Professional email domain |
| 87 | |
| 88 | ### 10. Technical |
| 89 | - [ ] Title tag optimized |
| 90 | - [ ] Meta description present |
| 91 | - [ ] Single h1 per page |
| 92 | - [ ] Form action works correctly |
| 93 | - [ ] Analytics / tracking in place |
| 94 | - [ ] All links functional (no 404s) |
| 95 | |
| 96 | ## Output Format |
| 97 | |
| 98 | After auditing, produce: |
| 99 | |
| 100 | 1. **Overall Score**: X/100 |
| 101 | 2. **Top 3 Quick Wins** — changes under 15 minutes with highest impact |
| 102 | 3. **Strategic Improvements** — larger changes sorted by expected impact |
| 103 | 4. **What's Working Well** — elements to preserve |
| 104 | 5. **Recommended A/B Tests** — based on audit findings |
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