ecommerce-funnel
starsforks
How to install ecommerce-funnel?
ominou5/funnel-architect-plugin/ecommerce-funnel
$npx -y skills add ominou5/funnel-architect-plugin --skill ecommerce-funnelE-commerce product funnel optimized for physical and digital product sales. Covers product pages, cart optimization, upsells, and post-purchase flows. Best for DTC brands, Shopify stores, and digital product sellers.
SKILL.md
| 1 | # E-Commerce Funnel |
| 2 | |
| 3 | Sell products online with optimized product pages, cart flows, and post-purchase retention. |
| 4 | |
| 5 | ## Flow |
| 6 | |
| 7 | ``` |
| 8 | Ad / Organic → Product Page → Add to Cart → Checkout → Order Bump → Upsell → Thank You |
| 9 | ``` |
| 10 | |
| 11 | | Page | Purpose | |
| 12 | |---|---| |
| 13 | | Product Page | Hero imagery, benefits, social proof, ATC | |
| 14 | | Cart / Side Drawer | Review items, cross-sells | |
| 15 | | Checkout | Streamlined payment capture | |
| 16 | | Order Bump | Add-on at checkout (+$X) | |
| 17 | | Post-Purchase Upsell | One-click additional offer | |
| 18 | | Thank You + Tracking | Confirm order, set expectations | |
| 19 | |
| 20 | ## Product Page Anatomy |
| 21 | |
| 22 | ### Above the Fold |
| 23 | - **Product images** (3–5, lifestyle + close-up, video if possible) |
| 24 | - **Product title** (clear + keyword-rich) |
| 25 | - **Price** (original crossed out if on sale) |
| 26 | - **Star rating** + review count |
| 27 | - **Key benefit bullets** (3–5) |
| 28 | - **Add to Cart button** (high contrast, full-width on mobile) |
| 29 | - **Trust badges** (shipping, guarantee, secure checkout) |
| 30 | |
| 31 | ### Below the Fold |
| 32 | - **Detailed description** (benefits, not just specs) |
| 33 | - **Size guide / usage instructions** |
| 34 | - **Customer reviews** with photos |
| 35 | - **Comparison table** (vs. competitors or alternatives) |
| 36 | - **FAQ** |
| 37 | - **Related products** / "Customers also bought" |
| 38 | |
| 39 | ## Cart Optimization |
| 40 | - **Side-drawer cart** (don't redirect to cart page) |
| 41 | - **Free shipping threshold** — "Add $12 more for free shipping" |
| 42 | - **Cross-sell widget** — "Complete the look" / "Frequently bought together" |
| 43 | - **Urgency** — "In your cart for 15 minutes" or low stock alerts |
| 44 | - **Express checkout** — Apple Pay, Google Pay, Shop Pay |
| 45 | |
| 46 | ## Post-Purchase Upsell |
| 47 | ``` |
| 48 | "Wait — add {{UPSELL_PRODUCT}} for just ${{PRICE}}?" |
| 49 | [Yes, Add to My Order] ← One-click (no re-entering payment) |
| 50 | [No thanks, just my order] |
| 51 | ``` |
| 52 | |
| 53 | ## Conversion Benchmarks |
| 54 | |
| 55 | | Metric | Target | |
| 56 | |---|---| |
| 57 | | Product page → ATC | > 8% | |
| 58 | | ATC → checkout | > 50% | |
| 59 | | Checkout → purchase | > 65% | |
| 60 | | Cart abandonment recovery | > 10% | |
| 61 | | Order bump take rate | > 20% | |
| 62 | | Post-purchase upsell | > 12% | |
| 63 | | Avg order value lift (with bumps) | > 25% | |
| 64 | |
| 65 | ## Cart Abandonment Email Sequence |
| 66 | |
| 67 | | Email | Timing | Subject | |
| 68 | |---|---|---| |
| 69 | | Reminder | +1 hour | "You left something behind 👀" | |
| 70 | | Social Proof | +24 hours | "Why [X] customers love {{Product}}" | |
| 71 | | Discount | +48 hours | "Still thinking? Here's 10% off" | |
| 72 | | Final | +72 hours | "Last chance — your cart expires" | |
| 73 | |
| 74 | ## Key Principles |
| 75 | 1. **Reduce clicks to purchase** — every extra step loses 20% of buyers |
| 76 | 2. **Mobile-first** — 70%+ of e-commerce traffic is mobile |
| 77 | 3. **Trust badges everywhere** — especially near payment buttons |
| 78 | 4. **Real photography** — avoid stock; lifestyle imagery converts better |
| 79 | 5. **Social proof density** — reviews, UGC, "bestseller" badges |
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