funnel-strategy
starsforks
How to install funnel-strategy?
ominou5/funnel-architect-plugin/funnel-strategy
$npx -y skills add ominou5/funnel-architect-plugin --skill funnel-strategyHigh-level funnel strategy skill. Helps define the funnel's goal, target audience, price point, traffic source, and overall conversion path before any code is written. Use this FIRST before selecting a funnel type.
SKILL.md
| 1 | # Funnel Strategy |
| 2 | |
| 3 | Before building anything, define the strategy. A funnel without strategy is just a collection of pages. |
| 4 | |
| 5 | ## Discovery Questions |
| 6 | |
| 7 | Ask the user these questions (skip any they've already answered): |
| 8 | |
| 9 | ### 1. Business Model |
| 10 | - What are you selling? (Product, service, course, SaaS, membership, etc.) |
| 11 | - What is the price point? (Determines funnel complexity) |
| 12 | - **< $50** → Simple opt-in or tripwire funnel |
| 13 | - **$50–$500** → Direct response or webinar funnel |
| 14 | - **$500–$2,000** → Webinar or challenge funnel |
| 15 | - **$2,000+** → Application funnel or multi-step sales process |
| 16 | |
| 17 | ### 2. Target Audience |
| 18 | - Who is your ideal customer? (Demographics, psychographics) |
| 19 | - What is their #1 pain point? |
| 20 | - What have they tried before that didn't work? |
| 21 | - What would success look like for them? |
| 22 | |
| 23 | ### 3. Traffic Source |
| 24 | - Where will traffic come from? |
| 25 | - **Paid ads** (Facebook, Google, YouTube) → Need strong above-the-fold hook |
| 26 | - **Organic/SEO** → Need content-rich pages with SEO optimization |
| 27 | - **Social media** → Need share-friendly design and social proof |
| 28 | - **Email list** → Can be more direct with the offer |
| 29 | - **Affiliate/JV** → Need strong affiliate tools page |
| 30 | |
| 31 | ### 4. Conversion Goal |
| 32 | - What is the primary action you want visitors to take? |
| 33 | - Email opt-in → Lead gen funnel |
| 34 | - Purchase → Sales funnel |
| 35 | - Book a call → Application funnel |
| 36 | - Register for event → Webinar/challenge funnel |
| 37 | - Start free trial → SaaS funnel |
| 38 | |
| 39 | ### 5. Assets Available |
| 40 | - Do you have existing copy, testimonials, case studies? |
| 41 | - Do you have brand guidelines (colors, fonts, logos)? |
| 42 | - Do you have product images or videos? |
| 43 | - Do you have an existing email provider? |
| 44 | |
| 45 | ## Strategy Output |
| 46 | |
| 47 | After discovery, produce a **Funnel Blueprint** with: |
| 48 | |
| 49 | ``` |
| 50 | FUNNEL BLUEPRINT |
| 51 | ================ |
| 52 | Goal: [Primary conversion goal] |
| 53 | Funnel Type: [Recommended type] |
| 54 | Pages: [List of pages in order] |
| 55 | Traffic → [Entry page] → [Value page] → [Conversion page] → [Thank you] |
| 56 | Price Point: [Amount] |
| 57 | Lead Magnet: [What you're offering for free] |
| 58 | Key Objections: [Top 3 objections to address] |
| 59 | Urgency Mechanism: [Deadline, scarcity, or exclusivity angle] |
| 60 | Success Metric: [Target conversion rate] |
| 61 | ``` |
| 62 | |
| 63 | ## Price Point → Funnel Type Matrix |
| 64 | |
| 65 | | Price | Recommended Funnel | Pages | Complexity | |
| 66 | |---|---|---|---| |
| 67 | | Free (lead gen) | Opt-in | 2 | Low | |
| 68 | | $1–$47 | Tripwire | 3–4 | Low | |
| 69 | | $47–$297 | Direct Response | 3–5 | Medium | |
| 70 | | $297–$997 | Webinar | 4–6 | Medium | |
| 71 | | $997–$2,997 | Challenge | 5–8 | High | |
| 72 | | $2,997+ | Application | 4–6 | High | |
| 73 | | Recurring | SaaS / Membership | 4–6 | High | |
| 74 | | Physical products | E-commerce | 3–5 | Medium | |
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