$npx -y skills add ominou5/funnel-architect-plugin --skill high-ticket-funnelHigh-ticket sales funnel for offers $3,000+. Combines authority content, social proof, and a booked-call CTA. Best for coaching programs, masterminds, done-for-you services, and enterprise solutions.
| 1 | # High-Ticket Funnel |
| 2 | |
| 3 | When the deal size justifies a sales conversation. Every element builds trust and qualifies. |
| 4 | |
| 5 | ## Flow |
| 6 | |
| 7 | ``` |
| 8 | Authority Content → Long-Form Sales Page → Application/Booking → Sales Call → Onboarding |
| 9 | ``` |
| 10 | |
| 11 | | Page | Purpose | |
| 12 | |---|---| |
| 13 | | Authority Content | Blog post, video, case study — warms cold traffic | |
| 14 | | Long-Form Sales Page | The main pitch — transformation, proof, process, offer | |
| 15 | | Application / Booking | Qualify + schedule the call | |
| 16 | | Onboarding | Post-purchase welcome, next steps | |
| 17 | |
| 18 | ## Long-Form Sales Page Structure |
| 19 | |
| 20 | ### Section Order (Proven) |
| 21 | 1. **Headline** — bold transformation statement |
| 22 | 2. **Opening story** — empathize with the reader's situation |
| 23 | 3. **The problem** — articulate their pain better than they can |
| 24 | 4. **The cost of inaction** — what happens if they don't solve this |
| 25 | 5. **The solution** — introduce your approach (not the product yet) |
| 26 | 6. **Case studies** (3–5) — detailed client transformations with numbers |
| 27 | 7. **The offer** — what's included, how it works |
| 28 | 8. **Who this is for / not for** |
| 29 | 9. **About / credentials** — why you're qualified |
| 30 | 10. **Investment frame** — ROI-focused, not cost-focused |
| 31 | 11. **FAQ** — handle objections |
| 32 | 12. **Final CTA** — "Apply Now" or "Book a Call" |
| 33 | |
| 34 | ## Case Study Template |
| 35 | ``` |
| 36 | CLIENT: [Name, Title] |
| 37 | SITUATION: [Where they were — specific numbers] |
| 38 | CHALLENGE: [What wasn't working] |
| 39 | SOLUTION: [What you did together] |
| 40 | RESULT: [Specific measurable outcomes] |
| 41 | TIMELINE: [How quickly results came] |
| 42 | QUOTE: "[In their own words]" |
| 43 | ``` |
| 44 | |
| 45 | ## Pricing Psychology for High-Ticket |
| 46 | - **Never show price on the page** — save it for the call |
| 47 | - **Frame as investment**: "Our clients typically see X return within Y months" |
| 48 | - **Payment plans**: Offer 3–6 month options to reduce resistance |
| 49 | - **ROI anchor**: "If this program helps you add just one extra $10K client, it pays for itself 3x over" |
| 50 | |
| 51 | ## Conversion Benchmarks |
| 52 | |
| 53 | | Metric | Target | |
| 54 | |---|---| |
| 55 | | Content → sales page | > 10% | |
| 56 | | Sales page → apply/book | > 5% | |
| 57 | | Apply → qualified | > 50% | |
| 58 | | Show rate | > 75% | |
| 59 | | Call → close | > 20–30% | |
| 60 | | Revenue per qualified call | > $500 | |
| 61 | |
| 62 | ## Trust Builders |
| 63 | - Detailed case studies with real names (with permission) |
| 64 | - Media logos / "As featured in" |
| 65 | - Certifications and credentials |
| 66 | - Years in business / number of clients |
| 67 | - Personal video from the founder |
| 68 | - Money-back guarantee or results guarantee |