optin-funnel
starsforks
How to install optin-funnel?
ominou5/funnel-architect-plugin/optin-funnel
$npx -y skills add ominou5/funnel-architect-plugin --skill optin-funnelBuilds a 2-page opt-in / lead generation funnel. Captures email addresses in exchange for a lead magnet (PDF, checklist, template, video, etc.). Use when the goal is to grow an email list.
SKILL.md
| 1 | # Opt-In Funnel |
| 2 | |
| 3 | The simplest and most common funnel type. Two pages: a squeeze page and a thank-you page. |
| 4 | |
| 5 | ## Funnel Flow |
| 6 | |
| 7 | ``` |
| 8 | Traffic → Squeeze Page → Thank You Page |
| 9 | │ │ |
| 10 | [Email Form] [Deliver Lead Magnet] |
| 11 | [Upsell / Next Step] |
| 12 | ``` |
| 13 | |
| 14 | ## Pages |
| 15 | |
| 16 | ### Page 1: Squeeze Page |
| 17 | |
| 18 | **Purpose:** Capture the visitor's email in exchange for a lead magnet. |
| 19 | |
| 20 | **Required Elements:** |
| 21 | 1. **Headline** — Benefit-driven, focused on the lead magnet value |
| 22 | 2. **Sub-headline** — Specificity about what they'll get |
| 23 | 3. **Lead magnet visual** — Image/mockup of the PDF, checklist, etc. |
| 24 | 4. **3–5 bullet points** — What's inside the lead magnet |
| 25 | 5. **Opt-in form** — Email field + CTA button (name field optional) |
| 26 | 6. **Social proof** — Number of subscribers or a mini-testimonial |
| 27 | 7. **Privacy line** — "We respect your privacy. Unsubscribe anytime." |
| 28 | |
| 29 | **CTA Examples:** |
| 30 | - "Get My Free [Lead Magnet Name] →" |
| 31 | - "Download the [Number]-Step [Topic] Now" |
| 32 | - "Send Me the Free Guide" |
| 33 | - "Yes, I Want the Checklist!" |
| 34 | |
| 35 | **What to REMOVE:** |
| 36 | - Navigation menu (no escape routes) |
| 37 | - Multiple CTAs competing for attention |
| 38 | - Long-form copy (this is a squeeze page, not a sales page) |
| 39 | - Pricing or payment-related content |
| 40 | |
| 41 | ### Page 2: Thank You Page |
| 42 | |
| 43 | **Purpose:** Deliver the lead magnet and introduce the next step. |
| 44 | |
| 45 | **Required Elements:** |
| 46 | 1. **Confirmation message** — "Check your email for [Lead Magnet]" |
| 47 | 2. **Inline delivery** — Direct download link (don't rely solely on email) |
| 48 | 3. **Next step CTA** — Introduce a related offer, webinar, or content |
| 49 | 4. **Social share buttons** — "Share this with a friend who needs it" |
| 50 | |
| 51 | **Optional upsells:** |
| 52 | - Low-ticket offer ($7–$27 tripwire) |
| 53 | - Webinar registration |
| 54 | - Free trial of main product |
| 55 | - Join a community/group |
| 56 | |
| 57 | ## Conversion Benchmarks |
| 58 | |
| 59 | | Metric | Good | Great | Elite | |
| 60 | |---|---|---|---| |
| 61 | | Opt-in rate | 25% | 35% | 50%+ | |
| 62 | | Email open rate (welcome) | 40% | 55% | 70%+ | |
| 63 | | Thank-you page CTA click | 10% | 20% | 30%+ | |
| 64 | |
| 65 | ## Lead Magnet Ideas by Niche |
| 66 | |
| 67 | | Niche | Lead Magnet Ideas | |
| 68 | |---|---| |
| 69 | | Marketing | "The 7-Step Facebook Ad Template" | |
| 70 | | Health | "5-Day Meal Plan PDF" | |
| 71 | | Finance | "Monthly Budget Spreadsheet" | |
| 72 | | SaaS | "Free ROI Calculator" | |
| 73 | | Real Estate | "Home Buyer's Checklist" | |
| 74 | | Coaching | "The Goal-Setting Worksheet" | |
| 75 | | E-commerce | "10% Off Your First Order" | |
| 76 | |
| 77 | ## A/B Test Recommendations |
| 78 | |
| 79 | 1. **Headline** — Test problem-focused vs. solution-focused |
| 80 | 2. **CTA button color** — Test accent color vs. green |
| 81 | 3. **Form fields** — Test email-only vs. name + email |
| 82 | 4. **Lead magnet name** — Test different framing angles |
| 83 | 5. **Social proof** — Test with vs. without subscriber count |
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