product-launch-funnel
starsforks
How to install product-launch-funnel?
ominou5/funnel-architect-plugin/product-launch-funnel
$npx -y skills add ominou5/funnel-architect-plugin --skill product-launch-funnelJeff Walker–style Product Launch Formula funnel. Uses a sequence of pre-launch content (PLC) videos to build anticipation before opening cart. Best for courses, memberships, and high-ticket offers ($297–$2,000+).
SKILL.md
| 1 | # Product Launch Funnel |
| 2 | |
| 3 | Build anticipation over days/weeks with free value content, then open cart for a limited window. |
| 4 | |
| 5 | ## Flow |
| 6 | |
| 7 | ``` |
| 8 | Opt-In → PLC Video 1 → PLC Video 2 → PLC Video 3 → Cart Open (Sales Page) → Cart Close |
| 9 | ``` |
| 10 | |
| 11 | | Page | Purpose | Timing | |
| 12 | |---|---|---| |
| 13 | | Opt-In / Waitlist | Capture leads, build the launch list | 2–4 weeks before launch | |
| 14 | | PLC 1: The Opportunity | Show the gap / opportunity | Day 1 of launch | |
| 15 | | PLC 2: The Transformation | Teach a concept, prove credibility | Day 3–4 | |
| 16 | | PLC 3: The Blueprint | Give actionable framework, seed the offer | Day 6–7 | |
| 17 | | Sales Page | Full offer with cart open | Day 8–10 | |
| 18 | | Cart Close | Final urgency push | Day 12–14 | |
| 19 | |
| 20 | ## PLC Video Page Requirements |
| 21 | - **Video** (15–30 min, educational + story) |
| 22 | - **Key takeaways** listed below video |
| 23 | - **Comment section** or engagement CTA ("Reply and tell us…") |
| 24 | - **Countdown** to next video or cart open |
| 25 | - **Social share** buttons |
| 26 | |
| 27 | ## Email Sequence |
| 28 | |
| 29 | | Email | Timing | Subject Line Pattern | |
| 30 | |---|---|---| |
| 31 | | Welcome | Immediately after opt-in | "You're in! Here's what's coming…" | |
| 32 | | PLC 1 Launch | Day 1 | "Video 1 is live: [Curiosity hook]" | |
| 33 | | PLC 1 Reminder | Day 2 | "Did you catch this?" | |
| 34 | | PLC 2 Launch | Day 3 | "Video 2: [Transformation hook]" | |
| 35 | | PLC 2 Reminder | Day 5 | "This changes everything…" | |
| 36 | | PLC 3 Launch | Day 6 | "The blueprint is here" | |
| 37 | | Cart Open | Day 8 | "Doors are open 🚀" | |
| 38 | | Social Proof | Day 9 | "[Name] just signed up…" | |
| 39 | | FAQ / Objections | Day 10 | "Got questions? I've got answers" | |
| 40 | | 24hr Warning | Day 11 | "Last chance — doors close tomorrow" | |
| 41 | | Cart Close | Day 12 | "It's over. (Or is it?)" | |
| 42 | |
| 43 | ## Conversion Benchmarks |
| 44 | |
| 45 | | Metric | Target | |
| 46 | |---|---| |
| 47 | | Landing → opt-in | > 35% | |
| 48 | | Opt-in → watch PLC 1 | > 60% | |
| 49 | | Watch PLC 1 → watch PLC 3 | > 30% | |
| 50 | | Watch PLC 3 → sales page | > 40% | |
| 51 | | Sales page → purchase | > 5% | |
| 52 | | Overall list → purchase | > 3% | |
| 53 | |
| 54 | ## Key Principles |
| 55 | 1. **Give your best stuff free** — the PLC content should be genuinely valuable |
| 56 | 2. **Mental triggers**: reciprocity, authority, social proof, scarcity, community |
| 57 | 3. **Seed the offer** in every PLC — mention it's coming, don't hide it |
| 58 | 4. **Hard cart close** — the deadline must be real |
| 59 | 5. **Sideways sales letter** — the 3 videos ARE the sales pitch, spread across days |
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