saas-funnel
starsforks
How to install saas-funnel?
ominou5/funnel-architect-plugin/saas-funnel
$npx -y skills add ominou5/funnel-architect-plugin --skill saas-funnelBuilds a 4–6 page SaaS trial/signup funnel. Converts visitors into free trial users or freemium signups, then nurtures to paid. Best for software products with recurring revenue.
SKILL.md
| 1 | # SaaS Funnel |
| 2 | |
| 3 | Designed for software-as-a-service products. Converts visitors into trial users, then nurtures to paying customers. |
| 4 | |
| 5 | ## Funnel Flow |
| 6 | |
| 7 | ``` |
| 8 | Traffic → Landing Page → Signup Page → Onboarding → Upgrade Page |
| 9 | │ │ │ │ |
| 10 | [Value demo] [Free trial] [Activation] [Paid plan] |
| 11 | [Sign up] [Aha moment] [Pricing] |
| 12 | ``` |
| 13 | |
| 14 | ## Pages |
| 15 | |
| 16 | ### Page 1: Landing Page (Homepage) |
| 17 | |
| 18 | **Purpose:** Demonstrate product value and drive to signup. |
| 19 | |
| 20 | **Required Sections (in order):** |
| 21 | 1. **Hero** — Headline + sub-headline + CTA + product screenshot/demo |
| 22 | 2. **Social Proof Bar** — Logos of notable customers or "10,000+ teams trust us" |
| 23 | 3. **Features Grid** — 3–6 key features with icons and descriptions |
| 24 | 4. **How It Works** — 3-step process (Sign up → Configure → See results) |
| 25 | 5. **Use Cases** — 2–3 specific use cases with outcomes |
| 26 | 6. **Testimonials** — Customer quotes with photos and company names |
| 27 | 7. **Pricing Preview** — Plans overview with "Start Free" CTA |
| 28 | 8. **FAQ** — Address common objections |
| 29 | 9. **Final CTA** — Full-width section repeating the primary CTA |
| 30 | |
| 31 | **Hero Headline Patterns:** |
| 32 | - "[Verb] your [process] in [fraction of time]" |
| 33 | - "The [category] tool that [specific benefit]" |
| 34 | - "Stop [pain]. Start [desired state]." |
| 35 | - "[Number]x faster [process] for [audience]" |
| 36 | |
| 37 | **CTA Patterns:** |
| 38 | - "Start Free Trial" / "Try Free for 14 Days" |
| 39 | - "Get Started — No Credit Card Required" |
| 40 | - "See It in Action →" (for demo-first flow) |
| 41 | |
| 42 | ### Page 2: Signup Page |
| 43 | |
| 44 | **Purpose:** Reduce friction to zero. Get them into the product. |
| 45 | |
| 46 | **Required Elements:** |
| 47 | 1. **Simple form** — Email + password (or Google/GitHub SSO) |
| 48 | 2. **Value reminder** — "Start your 14-day free trial" |
| 49 | 3. **Trust signals** — "No credit card required" / "Cancel anytime" |
| 50 | 4. **Or SSO** — Google, GitHub, Microsoft buttons |
| 51 | 5. **Terms** — Link to terms and privacy |
| 52 | |
| 53 | **Critical Rules:** |
| 54 | - NO navigation (no escape routes) |
| 55 | - NO long forms (email + password max) |
| 56 | - NO credit card requirement for trial |
| 57 | - Social login options reduce friction by 30%+ |
| 58 | |
| 59 | ### Page 3: Onboarding (In-App) |
| 60 | |
| 61 | **Purpose:** Get the user to the "Aha moment" as fast as possible. |
| 62 | |
| 63 | **Required Steps:** |
| 64 | 1. **Welcome** — "Here's your quick-start guide (2 min)" |
| 65 | 2. **Key action 1** — The single most important setup step |
| 66 | 3. **Key action 2** — Second most impactful action |
| 67 | 4. **Key action 3** — See first result / value demonstration |
| 68 | 5. **Celebrate** — "You're all set! Here's what to explore next" |
| 69 | |
| 70 | ### Page 4: Pricing / Upgrade Page |
| 71 | |
| 72 | **Purpose:** Convert free users to paid plans. |
| 73 | |
| 74 | **Required Elements:** |
| 75 | 1. **Plan comparison** — Feature comparison table |
| 76 | 2. **Recommended plan** — Visually highlighted (most popular) |
| 77 | 3. **Annual vs. monthly** — Toggle with savings highlighted |
| 78 | 4. **Per-seat or usage** — Clear pricing calculator if applicable |
| 79 | 5. **Guarantee** — Risk reversal (30-day refund, etc.) |
| 80 | 6. **FAQ** — Pricing-specific questions |
| 81 | 7. **Enterprise CTA** — "Contact Sales" for large teams |
| 82 | |
| 83 | ## Pricing Table Best Practices |
| 84 | |
| 85 | ``` |
| 86 | | | Starter | Pro (Most Popular) | Enterprise | |
| 87 | |---|---|---|---| |
| 88 | | Price | $0/mo | $29/mo | Custom | |
| 89 | | Feature 1 | ✓ Limited | ✓ Unlimited | ✓ Unlimited | |
| 90 | | Feature 2 | ✗ | ✓ | ✓ | |
| 91 | | Feature 3 | ✗ | ✓ | ✓ | |
| 92 | | Support | Email | Priority | Dedicated | |
| 93 | | CTA | Current Plan | Upgrade to Pro → | Contact Sales | |
| 94 | ``` |
| 95 | |
| 96 | - Highlight the recommended plan with color, "Most Popular" badge, and slightly larger card |
| 97 | - Show annual pricing by default (higher LTV) with monthly as toggle |
| 98 | - Show per-unit price when applicable ("$29/user/month") |
| 99 | |
| 100 | ## SaaS Metrics to Track |
| 101 | |
| 102 | | Metric | Target | What It Means | |
| 103 | |---|---|---| |
| 104 | | Visitor → Signup | 3–8% | Landing page effectiveness | |
| 105 | | Signup → Activation | 40–70% | Onboarding quality | |
| 106 | | Activation → Paid | 15–30% | Product-market fit | |
| 107 | | Monthly churn | < 5% | Customer satisfaction | |
| 108 | | LTV:CAC ratio | > 3:1 | Business sustainability | |
| 109 | |
| 110 | ## Email Sequences |
| 111 | |
| 112 | ### Trial Nurture (14-day) |
| 113 | |
| 114 | | Day | Email Focus | |
| 115 | |---|---| |
| 116 | | 0 | Welcome + quickstart link | |
| 117 | | 1 | Tip: How to [key feature] | |
| 118 | | 3 | Case study: How [Company] uses [Product] | |
| 119 | | 5 | "Have you tried [feature]?" | |
| 120 | | 7 | Midpoint check-in + offer help | |
| 121 | | 10 | Premium feature preview | |
| 122 | | 12 | Trial ending warning + upgrade CTA | |
| 123 | | 13 | Final reminder + special offer | |
| 124 | | 14 | Trial expired + limited-time extension | |
| 125 | |
| 126 | ## A/B Test Recommendations |
| 127 | |
| 128 | 1. **Hero headline** — Feature-focused vs. outcome-focused |
| 129 | 2. **CTA** — "Start Free Trial" vs. "Get Started Free" vs. "See Demo" |
| 130 | 3. **Social login** — With vs. without Google/GitHub SSO |
| 131 | 4. **Pricing** — 2 plans vs. 3 plans vs. 4 plans |
| 132 | 5. **Trial length** — 7 day vs. 14 day vs. 30 day |
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