tripwire-funnel

Name: tripwire-funnel
Author: ominou5

68stars15forks

How to install tripwire-funnel?

ominou5/funnel-architect-plugin/tripwire-funnel

$npx -y skills add ominou5/funnel-architect-plugin --skill tripwire-funnel

Installs into the current project.

Summary

Low-ticket tripwire funnel that converts cold leads into buyers with an irresistible $7–$47 offer, then upsells to the core product. Best for building a buyer list and offsetting ad spend.

Files · 1

View on GitHub

SKILL.md

1	# Tripwire Funnel
2
3	Turn leads into buyers with a low-friction, low-risk first purchase. Then upsell.
4
5	## Flow
6
7	```
8	Ad / Content → Opt-In → Tripwire Offer ($7–$47) → Order Bump → Upsell → Thank You
9	```
10
11	\| Page \| Purpose \| Price \|
12	\|---\|---\|---\|
13	\| Opt-In \| Capture email with lead magnet \| Free \|
14	\| Tripwire \| Irresistible low-ticket offer \| $7–$47 \|
15	\| Order Bump \| Add-on shown on checkout \| +$17–$37 \|
16	\| Upsell \| Core product or bundle \| $97–$497 \|
17	\| Downsell (optional) \| Lighter version if upsell declined \| $47–$197 \|
18	\| Thank You \| Deliver everything \| — \|
19
20	## Tripwire Offer Criteria
21	1. Solves one specific problem fast
22	2. High perceived value relative to price (10x value)
23	3. Digital delivery — no shipping friction
24	4. Complements the core product — taste of what's to come
25	5. Easy to say yes — removes buyer hesitation
26
27	### Tripwire Ideas by Niche
28	\| Niche \| Tripwire Offer \|
29	\|---\|---\|
30	\| Marketing \| 50 Email Subject Line Templates — $17 \|
31	\| Fitness \| 7-Day Meal Plan + Grocery List — $9 \|
32	\| SaaS \| Lifetime access to one micro-tool — $27 \|
33	\| Coaching \| 1-Hour Recorded Masterclass — $19 \|
34	\| E-Commerce \| Sample pack / trial kit — $12 \|
35
36	## Order Bump Copy Template
37	```
38	✅ ADD THIS: {{BUMP_PRODUCT}} (just ${{BUMP_PRICE}} more)
39	Most customers add this — [one-sentence benefit].
40	```
41
42	## Upsell Page Structure
43	1. Congratulations message (positive momentum)
44	2. "Wait — your order is not complete" pattern interrupt
45	3. Introduce the upsell with value-first framing
46	4. One-click purchase button (no re-entering payment)
47	5. "No thanks" link below (never hide the decline option)
48
49	## Conversion Benchmarks
50
51	\| Metric \| Target \|
52	\|---\|---\|
53	\| Opt-in rate \| > 35% \|
54	\| Opt-in → tripwire purchase \| > 8% \|
55	\| Order bump take rate \| > 30% \|
56	\| Upsell take rate \| > 15% \|
57	\| Avg revenue per lead \| > $3.50 \|
58
59	## Economics Example
60	```
61	1,000 leads
62	→ 80 buy tripwire at $17 = $1,360
63	→ 24 add order bump at $27 = $648
64	→ 12 buy upsell at $197 = $2,364
65	──────────────────────────────────────
66	Total revenue = $4,372
67	Revenue per lead = $4.37
68	Ad cost per lead (target) = $2–3
69	Result: PROFITABLE from Day 1
70	```

People who liked this also viewed

6 picks

Type

tripwire-funnel

68stars15forks

View on GitHub

How to install tripwire-funnel?

ominou5/funnel-architect-plugin/tripwire-funnel

$npx -y skills add ominou5/funnel-architect-plugin --skill tripwire-funnel

Installs into the current project.

Summary

Low-ticket tripwire funnel that converts cold leads into buyers with an irresistible $7–$47 offer, then upsells to the core product. Best for building a buyer list and offsetting ad spend.

Files · 1

View on GitHub

SKILL.md

1	# Tripwire Funnel
2
3	Turn leads into buyers with a low-friction, low-risk first purchase. Then upsell.
4
5	## Flow
6
7	```
8	Ad / Content → Opt-In → Tripwire Offer ($7–$47) → Order Bump → Upsell → Thank You
9	```
10
11	\| Page \| Purpose \| Price \|
12	\|---\|---\|---\|
13	\| Opt-In \| Capture email with lead magnet \| Free \|
14	\| Tripwire \| Irresistible low-ticket offer \| $7–$47 \|
15	\| Order Bump \| Add-on shown on checkout \| +$17–$37 \|
16	\| Upsell \| Core product or bundle \| $97–$497 \|
17	\| Downsell (optional) \| Lighter version if upsell declined \| $47–$197 \|
18	\| Thank You \| Deliver everything \| — \|
19
20	## Tripwire Offer Criteria
21	1. Solves one specific problem fast
22	2. High perceived value relative to price (10x value)
23	3. Digital delivery — no shipping friction
24	4. Complements the core product — taste of what's to come
25	5. Easy to say yes — removes buyer hesitation
26
27	### Tripwire Ideas by Niche
28	\| Niche \| Tripwire Offer \|
29	\|---\|---\|
30	\| Marketing \| 50 Email Subject Line Templates — $17 \|
31	\| Fitness \| 7-Day Meal Plan + Grocery List — $9 \|
32	\| SaaS \| Lifetime access to one micro-tool — $27 \|
33	\| Coaching \| 1-Hour Recorded Masterclass — $19 \|
34	\| E-Commerce \| Sample pack / trial kit — $12 \|
35
36	## Order Bump Copy Template
37	```
38	✅ ADD THIS: {{BUMP_PRODUCT}} (just ${{BUMP_PRICE}} more)
39	Most customers add this — [one-sentence benefit].
40	```
41
42	## Upsell Page Structure
43	1. Congratulations message (positive momentum)
44	2. "Wait — your order is not complete" pattern interrupt
45	3. Introduce the upsell with value-first framing
46	4. One-click purchase button (no re-entering payment)
47	5. "No thanks" link below (never hide the decline option)
48
49	## Conversion Benchmarks
50
51	\| Metric \| Target \|
52	\|---\|---\|
53	\| Opt-in rate \| > 35% \|
54	\| Opt-in → tripwire purchase \| > 8% \|
55	\| Order bump take rate \| > 30% \|
56	\| Upsell take rate \| > 15% \|
57	\| Avg revenue per lead \| > $3.50 \|
58
59	## Economics Example
60	```
61	1,000 leads
62	→ 80 buy tripwire at $17 = $1,360
63	→ 24 add order bump at $27 = $648
64	→ 12 buy upsell at $197 = $2,364
65	──────────────────────────────────────
66	Total revenue = $4,372
67	Revenue per lead = $4.37
68	Ad cost per lead (target) = $2–3
69	Result: PROFITABLE from Day 1
70	```

People who liked this also viewed

6 picks

Type