vsl-funnel
starsforks
How to install vsl-funnel?
ominou5/funnel-architect-plugin/vsl-funnel
$npx -y skills add ominou5/funnel-architect-plugin --skill vsl-funnelVideo Sales Letter funnel. A high-converting format that uses a long-form video to present the offer, followed by an order page. Best for info products, courses, and coaching in the $97–$2,000 range.
SKILL.md
| 1 | # VSL Funnel |
| 2 | |
| 3 | The Video Sales Letter funnel replaces long-form sales copy with a persuasive video. The viewer watches, then clicks a CTA that appears after a timed delay. |
| 4 | |
| 5 | ## Flow |
| 6 | |
| 7 | ``` |
| 8 | Traffic → VSL Page → Order Page → Thank You / Upsell |
| 9 | ``` |
| 10 | |
| 11 | | Page | Purpose | Key Element | |
| 12 | |---|---|---| |
| 13 | | VSL Page | Deliver sales message via video | Auto-play video, delayed CTA button | |
| 14 | | Order Page | Capture payment | Order form, guarantee, testimonials | |
| 15 | | Upsell (optional) | One-click upsell after purchase | Single CTA, limited offer | |
| 16 | | Thank You | Confirm purchase, deliver access | Login details, next steps | |
| 17 | |
| 18 | ## VSL Page Requirements |
| 19 | |
| 20 | ### Video Player |
| 21 | - **Autoplay** (muted with unmute prompt on mobile) |
| 22 | - **No controls** visible — no scrub bar, no skip (optional, controversial) |
| 23 | - **Timed CTA reveal** — button appears after 60–80% of video plays |
| 24 | - Simple embed: Wistia, Vimeo Pro, or Bunny Stream preferred (no YouTube — ads distract) |
| 25 | |
| 26 | ### Timed CTA Pattern |
| 27 | ```javascript |
| 28 | // Reveal CTA button after X seconds |
| 29 | const video = document.querySelector('video'); |
| 30 | const cta = document.querySelector('.cta-delayed'); |
| 31 | const REVEAL_SECONDS = 900; // 15 minutes |
| 32 | |
| 33 | video.addEventListener('timeupdate', () => { |
| 34 | if (video.currentTime >= REVEAL_SECONDS) { |
| 35 | cta.classList.add('visible'); |
| 36 | } |
| 37 | }); |
| 38 | ``` |
| 39 | |
| 40 | ### Page Layout |
| 41 | - **Minimal**: headline + video + CTA only |
| 42 | - **No navigation** — no distractions |
| 43 | - **Dark background** — keeps focus on video |
| 44 | - Optional: countdown timer below video for urgency |
| 45 | |
| 46 | ## VSL Script Framework (for copywriter reference) |
| 47 | |
| 48 | ``` |
| 49 | 1. Pattern Interrupt (0:00–0:30) |
| 50 | Hook that stops the scroll — bold claim, curiosity, controversy |
| 51 | |
| 52 | 2. Story / Problem (0:30–5:00) |
| 53 | Relatable origin story that mirrors the viewer's pain |
| 54 | |
| 55 | 3. Solution Reveal (5:00–8:00) |
| 56 | Introduce the product as the bridge from pain to outcome |
| 57 | |
| 58 | 4. Proof (8:00–12:00) |
| 59 | Testimonials, case studies, results, credentials |
| 60 | |
| 61 | 5. Offer Stack (12:00–16:00) |
| 62 | Core product + bonuses with value anchoring |
| 63 | |
| 64 | 6. Price Reveal & Close (16:00–18:00) |
| 65 | Price drop, guarantee, urgency, final CTA |
| 66 | |
| 67 | 7. FAQ / Objection Crusher (18:00–20:00) |
| 68 | Address remaining doubts |
| 69 | ``` |
| 70 | |
| 71 | ## Conversion Benchmarks |
| 72 | |
| 73 | | Metric | Target | |
| 74 | |---|---| |
| 75 | | VSL page view → watch 25% | > 50% | |
| 76 | | Watch 25% → watch 75% | > 40% | |
| 77 | | Watch 75% → click CTA | > 15% | |
| 78 | | Click CTA → purchase | > 5% | |
| 79 | | Overall visitor → purchase | > 1.5% | |
| 80 | |
| 81 | ## A/B Tests |
| 82 | - CTA reveal time (earlier vs. later) |
| 83 | - Headline above video vs. no headline |
| 84 | - Video thumbnail (play button styles) |
| 85 | - Order page: one-step vs. two-step checkout |
| 86 | - Upsell offer vs. no upsell |
People who liked this also viewed
6 picksType
- seo-auditWhen the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tagSkillsJul 2026
- copywritingWhen the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user sSkillsJul 2026
- marketing-psychologyWhen the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,'SkillsJul 2026
- content-strategyWhen the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "conSkillsJul 2026
- programmatic-seoWhen the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pSkillsJul 2026
- marketing-ideasWhen the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing stratSkillsJul 2026
