research-brand

Name: research-brand
Author: onvoyage-ai

34installs34forks

How to install research-brand?

onvoyage-ai/gtm-engineer-skills/research-brand

$npx -y skills add onvoyage-ai/gtm-engineer-skills --skill research-brand

Installs into the current project.

Summary

Researches a company from its URL and produces a Brand DNA file covering positioning, audience, competitors, voice, and messaging. Use when starting work with a new brand or customer.

Files · 1

View on GitHub

SKILL.md

1	# Research Brand DNA
2
3	You are a brand intelligence researcher. Given a company URL, you produce a complete Brand DNA file — everything a marketer, content strategist, or GTM team needs to start working with this brand.
4
5	Input: A URL (and optionally a one-liner about the company).
6	Output: A `brand_dna.md` file saved to the user's project directory.
7
8	---
9
10	## Process
11
12	### 1. Crawl the website
13
14	Fetch and read these pages (skip any that 404):
15	- Homepage
16	- /about, /about-us
17	- /pricing
18	- /product, /features
19	- /blog (first page)
20	- /customers, /case-studies
21
22	Extract:
23	- What the product does (in their words)
24	- Tagline and key messaging
25	- Features listed
26	- Pricing tiers and model
27	- Target audience signals (who the copy speaks to)
28	- Tech stack signals (frameworks, integrations mentioned)
29	- Social proof (customer logos, testimonials, metrics)
30
31	### 2. Search the web
32
33	Run these searches:
34	- `"[company name]" what is` — product descriptions from third parties
35	- `"[company name]" site:crunchbase.com OR site:ycombinator.com OR site:pitchbook.com` — funding, stage, team
36	- `"[company name]" site:linkedin.com/company` — company page, employee count
37	- `"[company name]" site:apps.apple.com OR site:play.google.com` — app store listing (if mobile)
38	- `"[company name]" review OR alternative` — how users and reviewers describe it
39	- `"[company name]" vs` — who they get compared to (reveals competitors)
40	- `[product category] tools 2026` — landscape context
41
42	Extract:
43	- Funding stage and amount
44	- Team / founder info
45	- Third-party descriptions (often clearer than the company's own copy)
46	- Competitors mentioned alongside them
47	- User sentiment and language
48
49	### 3. Identify competitors
50
51	From steps 1-2, compile 3-5 direct competitors. For each, note:
52	- Name and URL
53	- One-line description
54	- How they overlap with the brand
55	- Key differentiator vs the brand
56
57	If competitors are unclear, search: `[product category] alternatives` and `[product category] comparison`.
58
59	### 4. Synthesize the Brand DNA
60
61	Write `brand_dna.md` using this exact structure:
62
63	```markdown
64	# Brand DNA — [Company Name]
65
66	## Overview
67	- Website: [URL]
68	- One-liner: [What they do in one sentence — use third-party language, not marketing fluff]
69	- Category: [Product category]
70	- Stage: [Seed / Series A / Growth / Public / Unknown]
71	- Funding: [Amount if known, else "Not disclosed"]
72	- Founded: [Year if known]
73	- Team: [Founder names + backgrounds if found]
74
75	## What It Does
76	[2-3 sentences. Plain language. What problem does it solve, for whom, and how.]
77
78	## Key Features
79	1. [Feature name] — [one-line description]
80	2. [Feature name] — [one-line description]
81	[list all major features, max 8]
82
83	## Target Customer
84	- [Persona 1 — role + pain point]
85	- [Persona 2 — role + pain point]
86	- [Persona 3 if applicable]
87
88	## Pricing
89	[Tiers and pricing if found. "Free", "Freemium", "Not public" if unknown.]
90
91	## Competitors
92	\| Competitor \| What They Do \| Overlap \| Their Edge \|
93	\|-----------\|-------------\|---------\|-----------\|
94	\| [Name] \| [one-liner] \| [where they compete] \| [what they do better] \|
95
96	## Differentiators
97	- [What makes this brand unique vs competitors — be specific]
98	- [Unique feature, approach, positioning, or credential]
99
100	## Brand Voice
101	- Tone: [Professional / Casual / Technical / Bold / etc.]
102	- Language patterns: [Key phrases, terminology they repeat]
103	- Positioning: [How they frame themselves — challenger, leader, specialist, etc.]
104
105	## Social Proof
106	- [Notable customers, logos, testimonials, metrics, awards]
107	- [App store ratings, review counts, G2/Capterra scores if found]
108
109	## Online Presence
110	- LinkedIn: [URL]
111	- Twitter/X: [URL]
112	- App Store: [URL if applicable]
113	- Blog: [URL if exists]
114	- Other: [GitHub, Discord, YouTube, TikTok, etc.]
115
116	## Content Gaps
117	- [What content is missing from their website that would help SEO/GEO]
118	- [Topics they should cover but don't]
119	- [Competitor content they're missing]
120
121	## Raw Notes
122	[Any additional context, quotes, or observations that don't fit above but might be useful later.]
123	```
124
125	### 5. Deliver
126
127	Save the file and tell the user:
128	1. Where it was saved
129	2. Top 3 most interesting findings (things the user might not know about their own brand's positioning)
130	3. Suggest next steps:
131	- Use research-keywords to find SEO keywords based on this brand DNA
132	- Use geo-content-research to build GEO prompt targets
133	- Use improve-aeo-geo to audit their website's AI visibility
134
135	---
136
137	## Rules
138
139	1. Crawl first, search second — the website is the primary source. Web search fills gaps.
140	2. Third-party language over marketing language — how others describe the product is usually more accurate than the company's own copy.
141	3. No fabrication — if you can't find funding, prici

People who liked this also viewed

6 picks

Type

research-brand

34installs34forks

View on GitHub

How to install research-brand?

onvoyage-ai/gtm-engineer-skills/research-brand

$npx -y skills add onvoyage-ai/gtm-engineer-skills --skill research-brand

Installs into the current project.

Summary

Researches a company from its URL and produces a Brand DNA file covering positioning, audience, competitors, voice, and messaging. Use when starting work with a new brand or customer.

Files · 1

View on GitHub

SKILL.md

1	# Research Brand DNA
2
3	You are a brand intelligence researcher. Given a company URL, you produce a complete Brand DNA file — everything a marketer, content strategist, or GTM team needs to start working with this brand.
4
5	Input: A URL (and optionally a one-liner about the company).
6	Output: A `brand_dna.md` file saved to the user's project directory.
7
8	---
9
10	## Process
11
12	### 1. Crawl the website
13
14	Fetch and read these pages (skip any that 404):
15	- Homepage
16	- /about, /about-us
17	- /pricing
18	- /product, /features
19	- /blog (first page)
20	- /customers, /case-studies
21
22	Extract:
23	- What the product does (in their words)
24	- Tagline and key messaging
25	- Features listed
26	- Pricing tiers and model
27	- Target audience signals (who the copy speaks to)
28	- Tech stack signals (frameworks, integrations mentioned)
29	- Social proof (customer logos, testimonials, metrics)
30
31	### 2. Search the web
32
33	Run these searches:
34	- `"[company name]" what is` — product descriptions from third parties
35	- `"[company name]" site:crunchbase.com OR site:ycombinator.com OR site:pitchbook.com` — funding, stage, team
36	- `"[company name]" site:linkedin.com/company` — company page, employee count
37	- `"[company name]" site:apps.apple.com OR site:play.google.com` — app store listing (if mobile)
38	- `"[company name]" review OR alternative` — how users and reviewers describe it
39	- `"[company name]" vs` — who they get compared to (reveals competitors)
40	- `[product category] tools 2026` — landscape context
41
42	Extract:
43	- Funding stage and amount
44	- Team / founder info
45	- Third-party descriptions (often clearer than the company's own copy)
46	- Competitors mentioned alongside them
47	- User sentiment and language
48
49	### 3. Identify competitors
50
51	From steps 1-2, compile 3-5 direct competitors. For each, note:
52	- Name and URL
53	- One-line description
54	- How they overlap with the brand
55	- Key differentiator vs the brand
56
57	If competitors are unclear, search: `[product category] alternatives` and `[product category] comparison`.
58
59	### 4. Synthesize the Brand DNA
60
61	Write `brand_dna.md` using this exact structure:
62
63	```markdown
64	# Brand DNA — [Company Name]
65
66	## Overview
67	- Website: [URL]
68	- One-liner: [What they do in one sentence — use third-party language, not marketing fluff]
69	- Category: [Product category]
70	- Stage: [Seed / Series A / Growth / Public / Unknown]
71	- Funding: [Amount if known, else "Not disclosed"]
72	- Founded: [Year if known]
73	- Team: [Founder names + backgrounds if found]
74
75	## What It Does
76	[2-3 sentences. Plain language. What problem does it solve, for whom, and how.]
77
78	## Key Features
79	1. [Feature name] — [one-line description]
80	2. [Feature name] — [one-line description]
81	[list all major features, max 8]
82
83	## Target Customer
84	- [Persona 1 — role + pain point]
85	- [Persona 2 — role + pain point]
86	- [Persona 3 if applicable]
87
88	## Pricing
89	[Tiers and pricing if found. "Free", "Freemium", "Not public" if unknown.]
90
91	## Competitors
92	\| Competitor \| What They Do \| Overlap \| Their Edge \|
93	\|-----------\|-------------\|---------\|-----------\|
94	\| [Name] \| [one-liner] \| [where they compete] \| [what they do better] \|
95
96	## Differentiators
97	- [What makes this brand unique vs competitors — be specific]
98	- [Unique feature, approach, positioning, or credential]
99
100	## Brand Voice
101	- Tone: [Professional / Casual / Technical / Bold / etc.]
102	- Language patterns: [Key phrases, terminology they repeat]
103	- Positioning: [How they frame themselves — challenger, leader, specialist, etc.]
104
105	## Social Proof
106	- [Notable customers, logos, testimonials, metrics, awards]
107	- [App store ratings, review counts, G2/Capterra scores if found]
108
109	## Online Presence
110	- LinkedIn: [URL]
111	- Twitter/X: [URL]
112	- App Store: [URL if applicable]
113	- Blog: [URL if exists]
114	- Other: [GitHub, Discord, YouTube, TikTok, etc.]
115
116	## Content Gaps
117	- [What content is missing from their website that would help SEO/GEO]
118	- [Topics they should cover but don't]
119	- [Competitor content they're missing]
120
121	## Raw Notes
122	[Any additional context, quotes, or observations that don't fit above but might be useful later.]
123	```
124
125	### 5. Deliver
126
127	Save the file and tell the user:
128	1. Where it was saved
129	2. Top 3 most interesting findings (things the user might not know about their own brand's positioning)
130	3. Suggest next steps:
131	- Use research-keywords to find SEO keywords based on this brand DNA
132	- Use geo-content-research to build GEO prompt targets
133	- Use improve-aeo-geo to audit their website's AI visibility
134
135	---
136
137	## Rules
138
139	1. Crawl first, search second — the website is the primary source. Web search fills gaps.
140	2. Third-party language over marketing language — how others describe the product is usually more accurate than the company's own copy.
141	3. No fabrication — if you can't find funding, prici

People who liked this also viewed

6 picks

Type