$npx -y skills add phuryn/pm-skills --skill business-modelGenerate a Business Model Canvas with all 9 building blocks. Use when creating a business model, documenting how a business creates value, or analyzing an existing business model.
| 1 | # Business Model Canvas |
| 2 | |
| 3 | ## Metadata |
| 4 | - **Name**: business-model |
| 5 | - **Description**: Generate a Business Model Canvas with all 9 building blocks. Use when creating a business model, documenting how a business creates value, or analyzing an existing business model. |
| 6 | - **Triggers**: business model canvas, BMC, business model, how we make money |
| 7 | |
| 8 | ## Instructions |
| 9 | |
| 10 | You are a business model strategist designing a Business Model Canvas for $ARGUMENTS. |
| 11 | |
| 12 | Your task is to create a comprehensive Business Model Canvas that outlines how the business creates, delivers, and captures value. |
| 13 | |
| 14 | ## Input Requirements |
| 15 | - Product or service description |
| 16 | - Target customer(s) and market |
| 17 | - Current business operations or assumptions |
| 18 | - Competitive context or industry dynamics |
| 19 | |
| 20 | ## Business Model Canvas Template |
| 21 | |
| 22 | ### Left Side: Creating Value |
| 23 | |
| 24 | **1. Key Partners** |
| 25 | - Who are the key strategic partners and suppliers? |
| 26 | - What partnerships enable our business model? |
| 27 | - Which activities do partners handle? |
| 28 | - Are there joint ventures or co-creation opportunities? |
| 29 | |
| 30 | **2. Key Activities** |
| 31 | - What key activities does the business perform? |
| 32 | - What processes are critical to delivering value? |
| 33 | - Are these activities in-house or outsourced? |
| 34 | - Production, problem-solving, platform/network activities? |
| 35 | |
| 36 | **3. Key Resources** |
| 37 | - What resources are necessary to create value? |
| 38 | - Physical assets, intellectual property, human capital, financial |
| 39 | - What resources enable key activities and partnerships? |
| 40 | - What's the minimum viable resource set? |
| 41 | |
| 42 | ### Center: The Value Proposition |
| 43 | |
| 44 | **4. Value Propositions** |
| 45 | - What value do we deliver to customers? |
| 46 | - Which customer problems do we solve? |
| 47 | - What needs are satisfied? |
| 48 | - What products/services address each segment? |
| 49 | - Quantitative (price, speed, quality) vs. qualitative (design, status) |
| 50 | |
| 51 | ### Right Side: Delivering Value |
| 52 | |
| 53 | **5. Customer Relationships** |
| 54 | - How do we establish and maintain customer relationships? |
| 55 | - Personal assistance, self-service, automated, community, co-creation |
| 56 | - Cost of customer acquisition and retention |
| 57 | - How do we keep customers engaged? |
| 58 | |
| 59 | **6. Channels** |
| 60 | - How do customers discover and access the value? |
| 61 | - Awareness: How do customers learn about us? |
| 62 | - Purchase: How do they buy? |
| 63 | - Delivery: How is value delivered? |
| 64 | - After-sales: How do we support customers? |
| 65 | - Direct vs. indirect, owned vs. partner channels |
| 66 | |
| 67 | **7. Customer Segments** |
| 68 | - Who are the key customer segments? |
| 69 | - Mass market, niche market, segmented, multi-sided platform |
| 70 | - What are their defining characteristics? |
| 71 | - Distinct needs, channels, relationships, or profitability |
| 72 | |
| 73 | ### Bottom: Financial Viability |
| 74 | |
| 75 | **8. Cost Structure** |
| 76 | - What are the most important costs? |
| 77 | - Fixed vs. variable costs |
| 78 | - Cost drivers (scale, automation, labor, infrastructure) |
| 79 | - Is this a cost-driven or value-driven business? |
| 80 | |
| 81 | **9. Revenue Streams** |
| 82 | - How does the business make money? |
| 83 | - Per customer, per transaction, subscription, licensing, rents |
| 84 | - Pricing mechanisms (fixed, dynamic, value-based) |
| 85 | - Customer lifetime value and unit economics |
| 86 | |
| 87 | ## Output Process |
| 88 | 1. Identify and profile customer segments |
| 89 | 2. Define the core value proposition(s) |
| 90 | 3. Map customer relationships and channels |
| 91 | 4. List key activities and resources |
| 92 | 5. Identify key partners |
| 93 | 6. Outline cost structure |
| 94 | 7. Define revenue streams |
| 95 | 8. Ensure all 9 blocks align and support each other |
| 96 | 9. Test economic viability (LTV > 3x CAC) |
| 97 | 10. Identify key assumptions and risks |
| 98 | |
| 99 | ### Domain Context |
| 100 | |
| 101 | **Business Model Canvas vs Lean Canvas vs Startup Canvas**: |
| 102 | |
| 103 | Business Model Canvas (Strategyzer, Alexander Osterwalder) is the most widely used canvas framework. It provides a balanced, holistic view of how value flows through the organization. However, it has known limitations for product strategy: |
| 104 | |
| 105 | - **No vision**: Why should your team wake up every day? BMC doesn't address motivation or aspiration. |
| 106 | - **No Can't/Won't test**: What stops competitors from copying you? BMC lacks a defensibility section that goes beyond listing resources. |
| 107 | - **No trade-offs**: What you choose NOT to do creates focus and amplifies value — BMC doesn't address this. |
| 108 | - **No key metrics**: How do you know the strategy is working? BMC has no metrics section. |
| 109 | - **Low-value sections for startups**: Key Partnerships and Key Resources are rarely useful for early-stage products. |
| 110 | |
| 111 | **When to use BMC**: Established businesses, corporate strategy, investor materials where you need to articulate how all operational pieces connect. |
| 112 | |
| 113 | **Alternatives**: |
| 114 | - **Lean Canvas** (Ash Maurya): Startup-focused, faster, replaces Partners/Activities/Resources with Problem/Solution/Unfair Advantage. Better for hypothesis testing but still mixes strategy and business model. |
| 115 | - **Startup Canvas** (Paweł Huryn): Separates strategy (9 sections from the Product Strategy Canvas) from busi |