competitive-battlecard

Name: competitive-battlecard
Author: phuryn

1.7kinstalls2.5kforks

How to install competitive-battlecard?

phuryn/pm-skills/competitive-battlecard

$npx -y skills add phuryn/pm-skills --skill competitive-battlecard

Installs into the current project.

Summary

Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'

Files · 1

View on GitHub

SKILL.md

1	## Competitive Battlecard
2
3	Create a concise, sales-ready battlecard for use against a specific competitor.
4
5	### Context
6
7	You are creating a competitive battlecard for $ARGUMENTS.
8
9	Use web search to research the competitor's current product, pricing, positioning, and recent changes. If the user provides files (feature lists, win/loss data, sales call notes), read them first.
10
11	### Instructions
12
13	1. Research the competitor (use web search):
14	- Current product offerings and features
15	- Pricing tiers and model
16	- Target market and positioning
17	- Recent product launches or changes
18	- Known strengths and weaknesses
19	- Customer reviews and sentiment (G2, Capterra, Reddit)
20
21	2. Create the battlecard with these sections:
22
23	### Company Overview
24	- Founded, HQ, funding/revenue (if public)
25	- Target market and ICP
26	- Positioning in one sentence
27
28	### Quick Comparison
29
30	\| Capability \| Us \| Them \| Winner \|
31	\|---\|---\|---\|---\|
32	\| [Feature area 1] \| [Our approach] \| [Their approach] \| [Us/Them/Tie] \|
33	\| [Feature area 2] \| ... \| ... \| ... \|
34	\| Pricing \| ... \| ... \| ... \|
35	\| Support \| ... \| ... \| ... \|
36
37	### Where We Win
38	- [Advantage 1]: [Proof point or customer quote]
39	- [Advantage 2]: [Specific capability they lack]
40	- [Advantage 3]: [Better approach with reasoning]
41
42	### Where They Win
43	- [Their strength 1]: [Our counter-positioning]
44	- [Their strength 2]: [How we mitigate this gap]
45
46	### Common Objections & Responses
47
48	\| Prospect Says \| Respond With \|
49	\|---\|---\|
50	\| "Competitor X has [feature]" \| "[Our alternative approach and why it's better for them]" \|
51	\| "They're cheaper" \| "[Value framing: total cost of ownership, ROI, hidden costs]" \|
52	\| "They're more established" \| "[Our advantages: speed, innovation, focus, support]" \|
53
54	### Landmines to Plant
55	Questions to ask the prospect that highlight competitor weaknesses:
56	- "How important is [area where we excel] to your team?"
57	- "Have you evaluated [specific capability they lack]?"
58
59	### Win/Loss Patterns
60	- We tend to win when: [pattern]
61	- We tend to lose when: [pattern]
62	- Key differentiator in competitive deals: [what tips the scale]
63
64	3. Keep it scannable: Sales reps need to reference this during calls. Use tables, bold text, and short bullets.
65
66	Save as markdown. Format for easy printing or sharing in Notion/Confluence.
67
68	---
69
70	### Further Reading
71
72	- [How to Design a Value Proposition Customers Can't Resist?](https://www.productcompass.pm/p/how-to-design-value-proposition-template)

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competitive-battlecard

1.7kinstalls2.5kforks

View on GitHub

How to install competitive-battlecard?

phuryn/pm-skills/competitive-battlecard

$npx -y skills add phuryn/pm-skills --skill competitive-battlecard

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	## Competitive Battlecard
2
3	Create a concise, sales-ready battlecard for use against a specific competitor.
4
5	### Context
6
7	You are creating a competitive battlecard for $ARGUMENTS.
8
9	Use web search to research the competitor's current product, pricing, positioning, and recent changes. If the user provides files (feature lists, win/loss data, sales call notes), read them first.
10
11	### Instructions
12
13	1. Research the competitor (use web search):
14	- Current product offerings and features
15	- Pricing tiers and model
16	- Target market and positioning
17	- Recent product launches or changes
18	- Known strengths and weaknesses
19	- Customer reviews and sentiment (G2, Capterra, Reddit)
20
21	2. Create the battlecard with these sections:
22
23	### Company Overview
24	- Founded, HQ, funding/revenue (if public)
25	- Target market and ICP
26	- Positioning in one sentence
27
28	### Quick Comparison
29
30	\| Capability \| Us \| Them \| Winner \|
31	\|---\|---\|---\|---\|
32	\| [Feature area 1] \| [Our approach] \| [Their approach] \| [Us/Them/Tie] \|
33	\| [Feature area 2] \| ... \| ... \| ... \|
34	\| Pricing \| ... \| ... \| ... \|
35	\| Support \| ... \| ... \| ... \|
36
37	### Where We Win
38	- [Advantage 1]: [Proof point or customer quote]
39	- [Advantage 2]: [Specific capability they lack]
40	- [Advantage 3]: [Better approach with reasoning]
41
42	### Where They Win
43	- [Their strength 1]: [Our counter-positioning]
44	- [Their strength 2]: [How we mitigate this gap]
45
46	### Common Objections & Responses
47
48	\| Prospect Says \| Respond With \|
49	\|---\|---\|
50	\| "Competitor X has [feature]" \| "[Our alternative approach and why it's better for them]" \|
51	\| "They're cheaper" \| "[Value framing: total cost of ownership, ROI, hidden costs]" \|
52	\| "They're more established" \| "[Our advantages: speed, innovation, focus, support]" \|
53
54	### Landmines to Plant
55	Questions to ask the prospect that highlight competitor weaknesses:
56	- "How important is [area where we excel] to your team?"
57	- "Have you evaluated [specific capability they lack]?"
58
59	### Win/Loss Patterns
60	- We tend to win when: [pattern]
61	- We tend to lose when: [pattern]
62	- Key differentiator in competitive deals: [what tips the scale]
63
64	3. Keep it scannable: Sales reps need to reference this during calls. Use tables, bold text, and short bullets.
65
66	Save as markdown. Format for easy printing or sharing in Notion/Confluence.
67
68	---
69
70	### Further Reading
71
72	- [How to Design a Value Proposition Customers Can't Resist?](https://www.productcompass.pm/p/how-to-design-value-proposition-template)

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6 picks

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