customer-journey-map
installsforks
How to install customer-journey-map?
phuryn/pm-skills/customer-journey-map
$npx -y skills add phuryn/pm-skills --skill customer-journey-mapCreate an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities. Use when mapping the customer experience, identifying friction points, improving onboarding, or visualizing the user journey.
SKILL.md
| 1 | ## Customer Journey Map |
| 2 | |
| 3 | Map the end-to-end customer experience from awareness through advocacy, identifying emotions, pain points, and improvement opportunities at each stage. |
| 4 | |
| 5 | ### Context |
| 6 | |
| 7 | You are creating a customer journey map for **$ARGUMENTS**. |
| 8 | |
| 9 | If the user provides files (interview transcripts, survey data, analytics, support tickets, or existing journey maps), read them first. Use web search to understand the product if a URL is provided. |
| 10 | |
| 11 | ### Instructions |
| 12 | |
| 13 | 1. **Define the persona**: Who is traveling this journey? Use a specific persona with JTBD, not a generic user. |
| 14 | |
| 15 | 2. **Map the journey stages** (adapt to the product): |
| 16 | |
| 17 | | Stage | Description | |
| 18 | |---|---| |
| 19 | | **Awareness** | How do they first learn about the product? | |
| 20 | | **Consideration** | What do they evaluate? What alternatives do they compare? | |
| 21 | | **Acquisition** | How do they sign up or purchase? | |
| 22 | | **Onboarding** | First experience with the product — time to value | |
| 23 | | **Engagement** | Regular usage — building habits | |
| 24 | | **Retention** | What keeps them coming back? What might cause churn? | |
| 25 | | **Advocacy** | When and why do they recommend the product to others? | |
| 26 | |
| 27 | 3. **For each stage, document**: |
| 28 | |
| 29 | - **Touchpoints**: Where the user interacts with the product, brand, or team (website, email, in-app, support, social media) |
| 30 | - **User actions**: What they do at this stage |
| 31 | - **Thoughts & questions**: What's on their mind ("Is this worth my time?" "How do I...?") |
| 32 | - **Emotions**: How they feel (excited, confused, frustrated, delighted) — rate on a scale or use emoji indicators |
| 33 | - **Pain points**: Friction, confusion, drop-off risks |
| 34 | - **Opportunities**: How to improve the experience at this point |
| 35 | |
| 36 | 4. **Identify critical moments**: |
| 37 | - **Aha moment**: When the user first experiences core value |
| 38 | - **Moments of truth**: Decision points where they commit or abandon |
| 39 | - **Churn triggers**: Where users most commonly drop off |
| 40 | |
| 41 | 5. **Create the journey map table**: |
| 42 | |
| 43 | | Stage | Touchpoint | User Action | Emotion | Pain Point | Opportunity | |
| 44 | |---|---|---|---|---|---| |
| 45 | |
| 46 | 6. **Recommend prioritized improvements**: |
| 47 | - Which pain points have the highest impact on conversion or retention? |
| 48 | - What quick wins can improve the experience immediately? |
| 49 | - What requires deeper investment but has the biggest payoff? |
| 50 | |
| 51 | Think step by step. Save as a markdown document. For visual journey maps, suggest the user create one in Miro or FigJam using this analysis as the foundation. |
| 52 | |
| 53 | --- |
| 54 | |
| 55 | ### Further Reading |
| 56 | |
| 57 | - [User Journey Mapping 101](https://www.productcompass.pm/p/user-journey-mapping-101) |
| 58 | - [Funnel Analysis 101: How to Track and Optimize Your User Journey](https://www.productcompass.pm/p/funnel-analysis) |
| 59 | - [Market Research: Advanced Techniques](https://www.productcompass.pm/p/market-research-advanced-techniques) |
| 60 | - [User Interviews: The Ultimate Guide to Research Interviews](https://www.productcompass.pm/p/interviewing-customers-the-ultimate) |
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