growth-loops

Name: growth-loops
Author: phuryn

1.8kinstalls2.5kforks

How to install growth-loops?

phuryn/pm-skills/growth-loops

$npx -y skills add phuryn/pm-skills --skill growth-loops

Installs into the current project.

Summary

Identify growth loops (flywheels) for sustainable traction. Evaluates 5 loop types: Viral, Usage, Collaboration, User-Generated, and Referral. Use when designing growth mechanisms, building product-led traction, or understanding how growth loops work.

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SKILL.md

1	# Growth Loops
2
3	## Overview
4	Identify and design growth loops (flywheels) that create sustainable traction. This skill evaluates five proven growth loop mechanisms to reduce reliance on paid acquisition and build product-led growth.
5
6	## When to Use
7	- Designing growth mechanisms for a product
8	- Building sustainable viral or referral traction
9	- Reducing reliance on paid acquisition
10	- Analyzing competitor growth strategies
11	- Optimizing product for product-led growth
12
13	## The 5 Growth Loop Types
14
15	### 1. Viral Loop
16	Product content created by users gets shared on external platforms, bringing new users back to the product.
17	- Mechanism: Users create content in-product → Share on social/external platforms → New users discover and signup
18	- Example: Figma designs shared as links, Loom videos shared in emails
19	- Strength: Exponential user acquisition if content is inherently shareable
20	- Challenge: Requires highly shareable output and strong incentive to share
21
22	### 2. Usage Loop
23	Users create content or value within the product, then share it, which invites new users or drives re-engagement.
24	- Mechanism: User creates → Shares creation → Others consume → Become engaged users
25	- Example: Twitter threads, Medium articles, Notion templates shared publicly
26	- Strength: Growth tied directly to product usage and network effects
27	- Challenge: Requires content creation friction to be very low
28
29	### 3. Collaboration Loop
30	Users invite colleagues to co-create or collaborate within the product, expanding the user base within organizations.
31	- Mechanism: User creates → Invites colleagues for collaboration → Colleagues discover product value
32	- Example: Google Docs invitations, Figma team projects, Slack channels
33	- Strength: Deep organizational penetration and high retention
34	- Challenge: Works best for collaborative/team-based products
35
36	### 4. User-Generated Loop
37	Users discover new content or features through other users' creations, then create and share their own content.
38	- Mechanism: User discovers content → Creates similar content → Shares creation → Others discover
39	- Example: TikTok, Pinterest, YouTube trends driving creator participation
40	- Strength: Creates content flywheel and network effects
41	- Challenge: Requires critical mass of quality content to sustain
42
43	### 5. Referral Loop
44	Users invite other potential users in exchange for rewards, incentives, or social recognition.
45	- Mechanism: User refers → Referred user joins → Referrer gets reward → Shares more referrals
46	- Example: Dropbox referral bonus, Uber rider referrals, PayPal signup bonuses
47	- Strength: Directly incentivizes acquisition; easy to measure ROI
48	- Challenge: Requires valuable incentive without eroding unit economics
49
50	## How It Works
51
52	### Step 1: Define Product Value
53	Clarify the core value users experience:
54	- Primary action users take in your product
55	- Value created per user action
56	- Network effects present (if any)
57	- Friction points in the experience
58
59	### Step 2: Evaluate Loop Fit
60	Assess which growth loops align with your product:
61	- Product type (collaborative, content-based, utility, etc.)
62	- Target user behavior and sharing habits
63	- Network effects already present
64	- Existing user base and engagement
65
66	### Step 3: Design Loop Mechanics
67	Create specific loop implementation:
68	- Trigger that initiates sharing or invitations
69	- Incentive for participation (intrinsic or extrinsic)
70	- Ease of sharing mechanism
71	- Conversion rate from invite to activation
72	- Frequency of loop repetition per user
73
74	### Step 4: Calculate Loop Coefficient
75	Estimate growth velocity:
76	- Invites/shares per user per cycle
77	- Conversion rate of invites to new users
78	- Net new users per cycle
79	- Time per cycle iteration
80
81	### Step 5: Build the Loop
82	Implement the highest-leverage loop first:
83	- Start with the most natural loop for your product
84	- Optimize messaging and friction
85	- Measure loop metrics and conversion rates
86	- Compound results over time
87
88	## Input Format
89	Use $ARGUMENTS to pass:
90	- Product description and primary user action
91	- Target user demographics and behavior
92	- Existing sharing/collaboration features
93	- Current growth channels and metrics
94	- Constraints or opportunities
95
96	## Output
97	A growth loops analysis including:
98	- Ranked evaluation of all 5 loop types for your product
99	- Recommended primary growth loop with implementation plan
100	- Secondary loops to layer over time
101	- Key metrics and measurement framework
102	- 30-60-90 day implementation roadmap
103	- Potential loop coefficient and growth projections
104
105	## Framework
106	Based on growth loops research by Ognjen Bošković. Focuses on compounding user acquisition through built-in, product-native sharing and collab

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Type

growth-loops

1.8kinstalls2.5kforks

View on GitHub

How to install growth-loops?

phuryn/pm-skills/growth-loops

$npx -y skills add phuryn/pm-skills --skill growth-loops

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Growth Loops
2
3	## Overview
4	Identify and design growth loops (flywheels) that create sustainable traction. This skill evaluates five proven growth loop mechanisms to reduce reliance on paid acquisition and build product-led growth.
5
6	## When to Use
7	- Designing growth mechanisms for a product
8	- Building sustainable viral or referral traction
9	- Reducing reliance on paid acquisition
10	- Analyzing competitor growth strategies
11	- Optimizing product for product-led growth
12
13	## The 5 Growth Loop Types
14
15	### 1. Viral Loop
16	Product content created by users gets shared on external platforms, bringing new users back to the product.
17	- Mechanism: Users create content in-product → Share on social/external platforms → New users discover and signup
18	- Example: Figma designs shared as links, Loom videos shared in emails
19	- Strength: Exponential user acquisition if content is inherently shareable
20	- Challenge: Requires highly shareable output and strong incentive to share
21
22	### 2. Usage Loop
23	Users create content or value within the product, then share it, which invites new users or drives re-engagement.
24	- Mechanism: User creates → Shares creation → Others consume → Become engaged users
25	- Example: Twitter threads, Medium articles, Notion templates shared publicly
26	- Strength: Growth tied directly to product usage and network effects
27	- Challenge: Requires content creation friction to be very low
28
29	### 3. Collaboration Loop
30	Users invite colleagues to co-create or collaborate within the product, expanding the user base within organizations.
31	- Mechanism: User creates → Invites colleagues for collaboration → Colleagues discover product value
32	- Example: Google Docs invitations, Figma team projects, Slack channels
33	- Strength: Deep organizational penetration and high retention
34	- Challenge: Works best for collaborative/team-based products
35
36	### 4. User-Generated Loop
37	Users discover new content or features through other users' creations, then create and share their own content.
38	- Mechanism: User discovers content → Creates similar content → Shares creation → Others discover
39	- Example: TikTok, Pinterest, YouTube trends driving creator participation
40	- Strength: Creates content flywheel and network effects
41	- Challenge: Requires critical mass of quality content to sustain
42
43	### 5. Referral Loop
44	Users invite other potential users in exchange for rewards, incentives, or social recognition.
45	- Mechanism: User refers → Referred user joins → Referrer gets reward → Shares more referrals
46	- Example: Dropbox referral bonus, Uber rider referrals, PayPal signup bonuses
47	- Strength: Directly incentivizes acquisition; easy to measure ROI
48	- Challenge: Requires valuable incentive without eroding unit economics
49
50	## How It Works
51
52	### Step 1: Define Product Value
53	Clarify the core value users experience:
54	- Primary action users take in your product
55	- Value created per user action
56	- Network effects present (if any)
57	- Friction points in the experience
58
59	### Step 2: Evaluate Loop Fit
60	Assess which growth loops align with your product:
61	- Product type (collaborative, content-based, utility, etc.)
62	- Target user behavior and sharing habits
63	- Network effects already present
64	- Existing user base and engagement
65
66	### Step 3: Design Loop Mechanics
67	Create specific loop implementation:
68	- Trigger that initiates sharing or invitations
69	- Incentive for participation (intrinsic or extrinsic)
70	- Ease of sharing mechanism
71	- Conversion rate from invite to activation
72	- Frequency of loop repetition per user
73
74	### Step 4: Calculate Loop Coefficient
75	Estimate growth velocity:
76	- Invites/shares per user per cycle
77	- Conversion rate of invites to new users
78	- Net new users per cycle
79	- Time per cycle iteration
80
81	### Step 5: Build the Loop
82	Implement the highest-leverage loop first:
83	- Start with the most natural loop for your product
84	- Optimize messaging and friction
85	- Measure loop metrics and conversion rates
86	- Compound results over time
87
88	## Input Format
89	Use $ARGUMENTS to pass:
90	- Product description and primary user action
91	- Target user demographics and behavior
92	- Existing sharing/collaboration features
93	- Current growth channels and metrics
94	- Constraints or opportunities
95
96	## Output
97	A growth loops analysis including:
98	- Ranked evaluation of all 5 loop types for your product
99	- Recommended primary growth loop with implementation plan
100	- Secondary loops to layer over time
101	- Key metrics and measurement framework
102	- 30-60-90 day implementation roadmap
103	- Potential loop coefficient and growth projections
104
105	## Framework
106	Based on growth loops research by Ognjen Bošković. Focuses on compounding user acquisition through built-in, product-native sharing and collab

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