gtm-motions
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How to install gtm-motions?
phuryn/pm-skills/gtm-motions
$npx -y skills add phuryn/pm-skills --skill gtm-motionsIdentify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG. Use when selecting marketing channels, choosing between inbound and outbound strategy, or planning cross-channel campaigns.
SKILL.md
| 1 | # GTM Motions |
| 2 | |
| 3 | ## Overview |
| 4 | Identify and evaluate the best go-to-market motions for your product. This skill analyzes seven proven GTM approaches with specific tools and tactics to help you build a balanced acquisition strategy. |
| 5 | |
| 6 | ## When to Use |
| 7 | - Selecting marketing channels for your product |
| 8 | - Choosing between inbound vs outbound strategy |
| 9 | - Building your GTM toolkit and tech stack |
| 10 | - Evaluating PLG vs traditional sales motion |
| 11 | - Planning cross-channel marketing campaigns |
| 12 | |
| 13 | ## The 7 GTM Motions |
| 14 | |
| 15 | ### 1. Inbound Marketing |
| 16 | Attract customers through valuable content and thought leadership. |
| 17 | - **Tools**: LinkedIn, SEMRush, Grammarly, HubSpot, Airtable |
| 18 | - **Tactics**: Blog content, webinars, whitepapers, SEO, email nurture sequences |
| 19 | - **Best For**: B2B SaaS, technical products, long sales cycles |
| 20 | - **Strength**: Builds brand authority and attracts high-intent prospects |
| 21 | - **Challenge**: Requires consistent content creation; slower to show results |
| 22 | |
| 23 | ### 2. Outbound Sales |
| 24 | Proactively reach target prospects through direct engagement. |
| 25 | - **Tools**: LinkedIn Sales Navigator, ZoomInfo, Lemlist, Apollo, Hunter |
| 26 | - **Tactics**: Cold email campaigns, LinkedIn outreach, phone prospecting, personalized demos |
| 27 | - **Best For**: Enterprise sales, high-value contracts, niche markets |
| 28 | - **Strength**: Predictable pipeline generation; control over target selection |
| 29 | - **Challenge**: Low response rates; resource-intensive; requires skilled sales team |
| 30 | |
| 31 | ### 3. Paid Digital Advertising |
| 32 | Reach target audiences through paid channels with precision targeting. |
| 33 | - **Tools**: Google Ads, Meta Ads, LinkedIn Ads, Newswire, Retargeting platforms |
| 34 | - **Tactics**: Search ads, display advertising, social ads, video advertising, retargeting |
| 35 | - **Best For**: Products with clear target demographics, competitive keywords |
| 36 | - **Strength**: Fast results; scalable; measurable ROI; precise targeting |
| 37 | - **Challenge**: Can be expensive; requires continuous optimization; competitive |
| 38 | |
| 39 | ### 4. Community Marketing |
| 40 | Build engaged communities where customers help each other and spread the word. |
| 41 | - **Tools**: Slack, Reddit, Discord, Circle, Mighty Networks, WhatsApp |
| 42 | - **Tactics**: Community forums, user groups, events, mentorship, ambassador programs |
| 43 | - **Best For**: Developer products, communities of practice, loyal user bases |
| 44 | - **Strength**: Builds loyalty; organic word-of-mouth; valuable feedback; low CAC |
| 45 | - **Challenge**: Requires active moderation; time to build critical mass |
| 46 | |
| 47 | ### 5. Partner Marketing |
| 48 | Leverage partner networks to co-market and reach new audiences. |
| 49 | - **Tools**: Miro, AWS Startups, Oracle Partners, Stripe, Shopify App Store |
| 50 | - **Tactics**: Partner integrations, co-marketing agreements, channel partnerships, resellers |
| 51 | - **Best For**: Complementary products, platform ecosystems, expanding market reach |
| 52 | - **Strength**: Access to established customer bases; shared costs; credibility |
| 53 | - **Challenge**: Partner alignment; revenue sharing; dependency on partners |
| 54 | |
| 55 | ### 6. Account-Based Marketing (ABM) |
| 56 | Treat high-value accounts as individual markets with personalized campaigns. |
| 57 | - **Tools**: Pipedrive, Hunter, Clay, 6sense, Terminus, Demandbase |
| 58 | - **Tactics**: Personalized messaging, account-targeted content, coordinated sales/marketing |
| 59 | - **Best For**: Enterprise deals, limited target accounts, high deal values |
| 60 | - **Strength**: Higher conversion rates; larger deal sizes; strong sales-marketing alignment |
| 61 | - **Challenge**: Requires detailed account research; resource intensive; not scalable to SMB |
| 62 | |
| 63 | ### 7. Product-Led Growth (PLG) |
| 64 | Drive adoption through the product experience itself with minimal sales friction. |
| 65 | - **Tools**: Hotjar, Amplitude, Sentry, PostHog, Intercom, Appcues |
| 66 | - **Tactics**: Free trials, freemium models, in-app onboarding, self-serve demos, product analytics |
| 67 | - **Best For**: Self-service products, SMB market, low ACV, viral potential |
| 68 | - **Strength**: Low CAC; aligns product and growth; strong PMF signals; scalable |
| 69 | - **Challenge**: Requires excellent product experience; lower price points; longer ROI |
| 70 | |
| 71 | ## How It Works |
| 72 | |
| 73 | ### Step 1: Understand Your Product |
| 74 | Define product characteristics: |
| 75 | - Price point and ACV (contract value) |
| 76 | - Sales cycle length |
| 77 | - Buyer type and decision-making process |
| 78 | - Product complexity and learning curve |
| 79 | - Target market size and concentration |
| 80 | |
| 81 | ### Step 2: Evaluate Market Conditions |
| 82 | Assess your market dynamics: |
| 83 | - Competitive intensity of your keywords/channels |
| 84 | - Target audience location and accessibility |
| 85 | - Budget availability for paid channels |
| 86 | - Your team size and capabilities |
| 87 | - Timeline to revenue generation |
| 88 | |
| 89 | ### Step 3: Score Each Motion |
| 90 | Rate fit for your product (1-10 scale): |
| 91 | - Inbound: Content creation capability, brand building timeline |
| 92 | - Outbound: Prospect list avail |
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