gtm-strategy

Name: gtm-strategy
Author: phuryn

2.0kinstalls2.5kforks

How to install gtm-strategy?

phuryn/pm-skills/gtm-strategy

$npx -y skills add phuryn/pm-skills --skill gtm-strategy

Installs into the current project.

Summary

Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market.

Files · 1

View on GitHub

SKILL.md

1	# GTM Strategy
2
3	## Overview
4	Create a comprehensive go-to-market strategy for a product launch. This skill covers marketing channels, messaging development, success metrics definition, and launch planning.
5
6	## When to Use
7	- Planning a product launch
8	- Creating a GTM plan from scratch
9	- Defining a launch strategy for a new market
10	- Developing product-to-market fit strategy
11	- Preparing a product go-live roadmap
12
13	## How It Works
14
15	### Step 1: Gather Research Data
16	The system will help you load and analyze early research about your product and target market. Provide:
17	- Product description and key features
18	- Target market segment details
19	- Market research or validation data
20	- Competitive landscape information
21	- Any available customer interviews or survey data
22
23	### Step 2: Define Marketing Channels
24	Evaluate which channels best reach your target audience:
25	- Digital marketing channels (paid search, social media, display)
26	- Content and inbound channels (blog, SEO, thought leadership)
27	- Sales and outbound channels (direct outreach, partnerships)
28	- Community and grassroots channels
29	- Product-led and viral channels
30
31	### Step 3: Develop Messaging
32	Create audience-specific messaging that resonates:
33	- Core value proposition for target segment
34	- Key differentiators and competitive advantages
35	- Pain point validation and solution mapping
36	- Proof points and social proof strategies
37	- Channel-specific messaging variations
38
39	### Step 4: Define Success Metrics
40	Establish measurable KPIs to track launch success:
41	- Awareness metrics (impressions, reach, brand recall)
42	- Engagement metrics (CTR, cost per engagement, time on site)
43	- Conversion metrics (signups, demos requested, trials started)
44	- Revenue metrics (MRR, customer acquisition cost, lifetime value)
45	- Market metrics (market share, segment penetration)
46
47	### Step 5: Create Launch Plan
48	Build a phased launch timeline:
49	- Pre-launch preparation (messaging, channels, timeline)
50	- Launch day activities and announcements
51	- Post-launch momentum (content, partnerships, communities)
52	- Measurement and optimization cadence
53	- Success criteria and go/no-go decision points
54
55	## Input Format
56	Use $ARGUMENTS to pass:
57	- Product name and description
58	- Target market segment
59	- Research data or file path
60	- Launch timeline and constraints
61	- Budget or resource limitations
62
63	## Output
64	A structured GTM strategy document including:
65	- Recommended marketing channels with justification
66	- Channel-specific messaging and positioning
67	- Launch timeline with key milestones
68	- KPI targets and measurement framework
69	- Risk mitigation strategies
70	- 90-day execution roadmap
71
72	## Framework
73	This skill applies Product Compass GTM strategy methodology, focusing on market selection, channel fit, and message-market fit for sustainable product growth.
74
75	## Tips
76	- Start with your most confident customer segment
77	- Validate assumptions through customer interviews before full launch
78	- Focus on a few channels excellently rather than many channels poorly
79	- Establish baseline metrics before launch to measure impact
80	- Plan for feedback loops and optimization
81
82	---
83
84	### Further Reading
85
86	- [5 GTM Principles You Should Know as a PM](https://www.productcompass.pm/p/5-gtm-principles-with-frameworks-templates)
87	- [OpenAI’s Product Leader Shares 3-Layer Distribution Framework To Win Mind & Market Share in the AI World](https://www.productcompass.pm/p/distribution-framework-ai-products)
88	- [Product-Led Growth 101, Part 1/2](https://www.productcompass.pm/p/product-led-growth-101-12)
89	- [How to Design a Value Proposition Customers Can't Resist?](https://www.productcompass.pm/p/how-to-design-value-proposition-template)
90	- [How to Achieve Product-Market Fit? Part I: Market and Value Proposition](https://www.productcompass.pm/p/how-to-achieve-the-product-market)

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Type

gtm-strategy

2.0kinstalls2.5kforks

View on GitHub

How to install gtm-strategy?

phuryn/pm-skills/gtm-strategy

$npx -y skills add phuryn/pm-skills --skill gtm-strategy

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# GTM Strategy
2
3	## Overview
4	Create a comprehensive go-to-market strategy for a product launch. This skill covers marketing channels, messaging development, success metrics definition, and launch planning.
5
6	## When to Use
7	- Planning a product launch
8	- Creating a GTM plan from scratch
9	- Defining a launch strategy for a new market
10	- Developing product-to-market fit strategy
11	- Preparing a product go-live roadmap
12
13	## How It Works
14
15	### Step 1: Gather Research Data
16	The system will help you load and analyze early research about your product and target market. Provide:
17	- Product description and key features
18	- Target market segment details
19	- Market research or validation data
20	- Competitive landscape information
21	- Any available customer interviews or survey data
22
23	### Step 2: Define Marketing Channels
24	Evaluate which channels best reach your target audience:
25	- Digital marketing channels (paid search, social media, display)
26	- Content and inbound channels (blog, SEO, thought leadership)
27	- Sales and outbound channels (direct outreach, partnerships)
28	- Community and grassroots channels
29	- Product-led and viral channels
30
31	### Step 3: Develop Messaging
32	Create audience-specific messaging that resonates:
33	- Core value proposition for target segment
34	- Key differentiators and competitive advantages
35	- Pain point validation and solution mapping
36	- Proof points and social proof strategies
37	- Channel-specific messaging variations
38
39	### Step 4: Define Success Metrics
40	Establish measurable KPIs to track launch success:
41	- Awareness metrics (impressions, reach, brand recall)
42	- Engagement metrics (CTR, cost per engagement, time on site)
43	- Conversion metrics (signups, demos requested, trials started)
44	- Revenue metrics (MRR, customer acquisition cost, lifetime value)
45	- Market metrics (market share, segment penetration)
46
47	### Step 5: Create Launch Plan
48	Build a phased launch timeline:
49	- Pre-launch preparation (messaging, channels, timeline)
50	- Launch day activities and announcements
51	- Post-launch momentum (content, partnerships, communities)
52	- Measurement and optimization cadence
53	- Success criteria and go/no-go decision points
54
55	## Input Format
56	Use $ARGUMENTS to pass:
57	- Product name and description
58	- Target market segment
59	- Research data or file path
60	- Launch timeline and constraints
61	- Budget or resource limitations
62
63	## Output
64	A structured GTM strategy document including:
65	- Recommended marketing channels with justification
66	- Channel-specific messaging and positioning
67	- Launch timeline with key milestones
68	- KPI targets and measurement framework
69	- Risk mitigation strategies
70	- 90-day execution roadmap
71
72	## Framework
73	This skill applies Product Compass GTM strategy methodology, focusing on market selection, channel fit, and message-market fit for sustainable product growth.
74
75	## Tips
76	- Start with your most confident customer segment
77	- Validate assumptions through customer interviews before full launch
78	- Focus on a few channels excellently rather than many channels poorly
79	- Establish baseline metrics before launch to measure impact
80	- Plan for feedback loops and optimization
81
82	---
83
84	### Further Reading
85
86	- [5 GTM Principles You Should Know as a PM](https://www.productcompass.pm/p/5-gtm-principles-with-frameworks-templates)
87	- [OpenAI’s Product Leader Shares 3-Layer Distribution Framework To Win Mind & Market Share in the AI World](https://www.productcompass.pm/p/distribution-framework-ai-products)
88	- [Product-Led Growth 101, Part 1/2](https://www.productcompass.pm/p/product-led-growth-101-12)
89	- [How to Design a Value Proposition Customers Can't Resist?](https://www.productcompass.pm/p/how-to-design-value-proposition-template)
90	- [How to Achieve Product-Market Fit? Part I: Market and Value Proposition](https://www.productcompass.pm/p/how-to-achieve-the-product-market)

People who liked this also viewed

6 picks

Type