$npx -y skills add phuryn/pm-skills --skill lean-canvasGenerate a Lean Canvas with problem, solution, metrics, cost structure, UVP, unfair advantage, channels, segments, and revenue. Use when exploring a lean startup canvas, testing a business hypothesis, or modeling a new venture.
| 1 | # Lean Canvas |
| 2 | |
| 3 | ## Metadata |
| 4 | - **Name**: lean-canvas |
| 5 | - **Description**: Generate a Lean Canvas business model with detailed sections for problem, solution, metrics, cost structure, UVP, unfair advantage, channels, segments, and revenue. |
| 6 | - **Triggers**: lean canvas, startup canvas, lean model, business hypothesis |
| 7 | |
| 8 | ## Instructions |
| 9 | |
| 10 | You are a business model strategist designing a Lean Canvas for $ARGUMENTS. |
| 11 | |
| 12 | Your task is to create a comprehensive Lean Canvas that outlines the business hypothesis and key business model assumptions for the product. |
| 13 | |
| 14 | ## Input Requirements |
| 15 | - Product or feature description |
| 16 | - Target customer segment(s) |
| 17 | - Market context and problem space |
| 18 | - Any available metrics or business constraints |
| 19 | |
| 20 | ## Lean Canvas Template |
| 21 | |
| 22 | ### Section 1: Product Definition |
| 23 | |
| 24 | **1. Problem** |
| 25 | - Top 3 customer problems or needs |
| 26 | - Customer pains and frustrations |
| 27 | - Current unsatisfactory solutions |
| 28 | |
| 29 | **2. Solution** |
| 30 | - Top 3 features or approaches |
| 31 | - How each feature addresses the problem |
| 32 | - Why this solution is novel or better |
| 33 | |
| 34 | **3. Unique Value Proposition (UVP)** |
| 35 | - Concise, memorable statement |
| 36 | - Why customers choose you over alternatives |
| 37 | - What makes you different (not just "better") |
| 38 | |
| 39 | **4. Unfair Advantage** |
| 40 | - What defensibility exists? |
| 41 | - Barriers to competition (network effects, brand, IP, switching costs) |
| 42 | - What competitors can't easily replicate |
| 43 | |
| 44 | ### Section 2: Market & Traction |
| 45 | |
| 46 | **5. Customer Segments** |
| 47 | - Who is the target customer? |
| 48 | - Early adopters and first segment |
| 49 | - Customer personas or archetypes |
| 50 | - How large is the addressable market? |
| 51 | |
| 52 | **6. Channels** |
| 53 | - How do you reach customers? |
| 54 | - Primary acquisition channels |
| 55 | - Distribution and sales approach |
| 56 | - How do customers find you? |
| 57 | |
| 58 | **7. Revenue Streams** |
| 59 | - How do you make money? |
| 60 | - Pricing model or revenue per customer |
| 61 | - Customer lifetime value (LTV) |
| 62 | - Revenue growth assumptions |
| 63 | |
| 64 | ### Section 3: Economics & Validation |
| 65 | |
| 66 | **8. Cost Structure** |
| 67 | - Fixed costs (salaries, infrastructure, facilities) |
| 68 | - Variable costs (COGS, transaction costs, support) |
| 69 | - Key cost drivers |
| 70 | - Cost per customer acquisition (CAC) |
| 71 | |
| 72 | **9. Key Metrics** |
| 73 | - Activation: How do users get value quickly? |
| 74 | - Retention: How many users stick around? |
| 75 | - Revenue: How do we measure financial success? |
| 76 | - North Star metric for the business |
| 77 | |
| 78 | ## Output Process |
| 79 | 1. Define the core problem(s) being solved |
| 80 | 2. Outline 2-3 solution approaches |
| 81 | 3. Craft a compelling UVP |
| 82 | 4. Identify what creates competitive advantage |
| 83 | 5. Target 1-2 customer segments |
| 84 | 6. Map acquisition channels |
| 85 | 7. Define revenue model and pricing |
| 86 | 8. Estimate cost structure |
| 87 | 9. Identify 3-5 critical metrics to track |
| 88 | 10. Surface key assumptions and hypotheses |
| 89 | 11. Suggest validation experiments (landing page, interviews, MVP) |
| 90 | |
| 91 | ### Domain Context |
| 92 | |
| 93 | **Lean Canvas vs Business Model Canvas vs Startup Canvas**: |
| 94 | |
| 95 | Lean Canvas (Ash Maurya) is a startup-focused adaptation of the Business Model Canvas that replaces Partners/Activities/Resources with Problem/Solution/Unfair Advantage. It's fast and hypothesis-driven, but has known limitations: |
| 96 | |
| 97 | - **Redundancy**: "Problem" overlaps with Market Segments (markets are defined by problems/JTBD), and "Solution" overlaps with Value Proposition (which by definition includes features). This can create confusion about what goes where. |
| 98 | - **Missing strategic sections**: No vision (why should your team wake up every day?), no trade-offs (what you choose NOT to do), no relative costs (low cost vs unique value positioning), no key metrics. |
| 99 | - **Narrow defensibility**: "Unfair Advantage" focuses on one defensive element, but strong strategy is hard to copy as an integrated whole — not because of a single advantage. |
| 100 | - **No coherence check**: Doesn't address whether all strategic choices reinforce each other. |
| 101 | |
| 102 | **When to use Lean Canvas**: Quick hypothesis testing when you need speed over completeness. Best as a brainstorming tool, not a strategy document. |
| 103 | |
| 104 | **Consider instead**: **Startup Canvas** (Paweł Huryn) separates strategy (9 sections from the Product Strategy Canvas) from business model (Cost Structure + Revenue Streams). Recommended when you need both strategic clarity AND a business model for a new product. |
| 105 | |
| 106 | ## Notes |
| 107 | - The Lean Canvas is designed for rapid hypothesis testing |
| 108 | - Focus on addressing the riskiest assumptions first |
| 109 | - Update the canvas as you learn and validate |
| 110 | - Each section should be specific and measurable where possible |
| 111 | - This canvas helps align founding teams on business strategy |
| 112 | |
| 113 | --- |
| 114 | |
| 115 | ### Further Reading |
| 116 | |
| 117 | - [Startup Canvas: Product Strategy and a Business Model for a New Product](https://www.productcompass.pm/p/startup-canvas) |