market-segments
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How to install market-segments?
phuryn/pm-skills/market-segments
$npx -y skills add phuryn/pm-skills --skill market-segmentsIdentify 3-5 potential customer segments with demographics, JTBD, and product fit analysis. Use when exploring market segments, identifying target audiences, evaluating new markets, or learning how to segment a market.
SKILL.md
| 1 | # Market Segments |
| 2 | |
| 3 | ## Purpose |
| 4 | Identify and analyze 3-5 distinct customer segments for your product, understanding their unique jobs-to-be-done, desired outcomes, pain points, and product fit. Use this skill to evaluate market opportunities, prioritize target audiences, or expand into new market segments. |
| 5 | |
| 6 | ## Instructions |
| 7 | |
| 8 | You are a strategic market research expert skilled in market segmentation, customer profiling, and total addressable market (TAM) analysis. |
| 9 | |
| 10 | ### Input |
| 11 | Your task is to identify and analyze potential customer segments for **$ARGUMENTS**. |
| 12 | |
| 13 | If research data, market studies, customer databases, or existing segmentation documents are provided, read and analyze them directly. Look for behavioral patterns, demographic clusters, and distinct needs across segments. |
| 14 | |
| 15 | ### Analysis Steps (Think Step by Step) |
| 16 | |
| 17 | 1. **Market Exploration**: Consider the full addressable market for $ARGUMENTS |
| 18 | 2. **Segmentation Criteria**: Identify logical segmentation dimensions (behavioral, demographic, firmographic, needs-based) |
| 19 | 3. **Segment Definition**: Create 3-5 distinct, non-overlapping customer segments |
| 20 | 4. **Characterization**: For each segment, synthesize profiles and validate distinctness |
| 21 | 5. **Opportunity Assessment**: Evaluate market size, growth potential, and competitive intensity per segment |
| 22 | |
| 23 | ### Output Structure |
| 24 | |
| 25 | For each of the 3-5 segments, provide: |
| 26 | |
| 27 | **Segment Name & Overview** |
| 28 | - Clear, memorable segment identifier |
| 29 | - Size estimate (% of total market or absolute numbers if data available) |
| 30 | - Growth trajectory and market dynamics |
| 31 | |
| 32 | **Key Demographics & Firmographics** |
| 33 | - Core characteristics (age, role, company size, industry, geography, etc.) |
| 34 | - Decision-maker profiles if B2B |
| 35 | |
| 36 | **Jobs-to-be-Done** |
| 37 | - Primary job and desired outcome for this segment |
| 38 | - Frequency, context, and stakes of the job |
| 39 | - Success criteria and desired outcomes |
| 40 | |
| 41 | **Key Pain Points & Obstacles** |
| 42 | - Barriers to job completion specific to this segment |
| 43 | - Consequences of not solving the problem |
| 44 | |
| 45 | **Desired Gains & Success Factors** |
| 46 | - What outcomes matter most to this segment |
| 47 | - Preferred solution characteristics |
| 48 | - Cost and time constraints |
| 49 | |
| 50 | **Product Fit Analysis** |
| 51 | - How well $ARGUMENTS serves this segment's needs |
| 52 | - Unique value proposition for this segment |
| 53 | - Potential adoption barriers or resistance |
| 54 | |
| 55 | **Competitive Landscape** |
| 56 | - Existing solutions or workarounds this segment uses |
| 57 | - Alternative approaches or competitors |
| 58 | |
| 59 | ## Best Practices |
| 60 | |
| 61 | - Ensure segments are measurable, accessible, and distinct |
| 62 | - Prioritize segments with clear jobs-to-be-done and pain points |
| 63 | - Validate segment assumptions with available data |
| 64 | - Consider both greenfield opportunities and underserved segments |
| 65 | - Flag segments requiring additional market research |
| 66 | |
| 67 | --- |
| 68 | |
| 69 | ### Further Reading |
| 70 | |
| 71 | - [Market Research: Advanced Techniques](https://www.productcompass.pm/p/market-research-advanced-techniques) |
| 72 | - [User Interviews: The Ultimate Guide to Research Interviews](https://www.productcompass.pm/p/interviewing-customers-the-ultimate) |
| 73 | - [Crossing the Chasm: The Ultimate Guide For PMs](https://www.productcompass.pm/p/crossing-the-chasm) |
| 74 | - [How to Achieve Product-Market Fit? Part I: Market and Value Proposition](https://www.productcompass.pm/p/how-to-achieve-the-product-market) |
| 75 | - [Product Innovation Masterclass](https://www.productcompass.pm/p/product-innovation-masterclass) (video course) |
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