pestle-analysis
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phuryn/pm-skills/pestle-analysis
$npx -y skills add phuryn/pm-skills --skill pestle-analysisPerform a PESTLE analysis covering Political, Economic, Social, Technological, Legal, and Environmental factors. Use when assessing the macro environment, doing strategic planning, or evaluating external factors affecting your business.
SKILL.md
| 1 | # PESTLE Analysis |
| 2 | |
| 3 | ## Metadata |
| 4 | - **Name**: pestle-analysis |
| 5 | - **Description**: Perform a PESTLE analysis covering Political, Economic, Social, Technological, Legal, and Environmental factors. Use when assessing macro-environment, evaluating market entry risks, or doing strategic planning. |
| 6 | - **Triggers**: PESTLE analysis, macro environment, market environment, external factors analysis |
| 7 | |
| 8 | ## Instructions |
| 9 | |
| 10 | You are a strategic analyst conducting a PESTLE analysis for $ARGUMENTS. |
| 11 | |
| 12 | Your task is to evaluate the macro-environmental factors that could impact product strategy, market entry, or business viability. |
| 13 | |
| 14 | ## Input Requirements |
| 15 | - Industry and market context |
| 16 | - Geographic market or region(s) |
| 17 | - Product or business type |
| 18 | - Current strategic challenges or questions |
| 19 | - Any known regulatory or market changes |
| 20 | |
| 21 | ## PESTLE Analysis Framework |
| 22 | |
| 23 | ### 1. Political |
| 24 | What government policies, regulations, and political stability affect the business? |
| 25 | |
| 26 | - Government policies and incentives |
| 27 | - Tax regulations and tariffs |
| 28 | - Political stability and risk |
| 29 | - Government spending and subsidies |
| 30 | - Trade agreements and regulations |
| 31 | - Licensing and permits required |
| 32 | - Government relationships and lobbying needs |
| 33 | |
| 34 | ### 2. Economic |
| 35 | What economic conditions and financial factors matter? |
| 36 | |
| 37 | - Economic growth and GDP trends |
| 38 | - Interest rates and inflation |
| 39 | - Currency exchange rates |
| 40 | - Consumer spending and confidence |
| 41 | - Employment and labor costs |
| 42 | - Disposable income trends |
| 43 | - Access to financing and capital |
| 44 | |
| 45 | ### 3. Social |
| 46 | What demographic and cultural trends shape the market? |
| 47 | |
| 48 | - Population demographics and trends |
| 49 | - Cultural attitudes and values |
| 50 | - Consumer lifestyle and behaviors |
| 51 | - Education and skills availability |
| 52 | - Health and wellness trends |
| 53 | - Social media and digital adoption |
| 54 | - Diversity and inclusion preferences |
| 55 | |
| 56 | ### 4. Technological |
| 57 | What technological advances or disruptions are relevant? |
| 58 | |
| 59 | - Emerging technologies (AI, blockchain, cloud, etc.) |
| 60 | - Digital transformation trends |
| 61 | - Cybersecurity and data privacy requirements |
| 62 | - Automation and robotics |
| 63 | - Internet of Things (IoT) and connectivity |
| 64 | - Research and development capabilities |
| 65 | - Technology adoption rates and digital literacy |
| 66 | |
| 67 | ### 5. Legal |
| 68 | What laws, regulations, and compliance requirements apply? |
| 69 | |
| 70 | - Data protection and privacy laws (GDPR, CCPA, etc.) |
| 71 | - Employment and labor laws |
| 72 | - Intellectual property and patent laws |
| 73 | - Consumer protection laws |
| 74 | - Industry-specific regulations |
| 75 | - Compliance costs and audit requirements |
| 76 | - Liability and insurance requirements |
| 77 | |
| 78 | ### 6. Environmental |
| 79 | What environmental, climate, and sustainability factors exist? |
| 80 | |
| 81 | - Climate change and environmental regulations |
| 82 | - Carbon emissions and sustainability requirements |
| 83 | - Natural resource availability and scarcity |
| 84 | - Waste management and circular economy trends |
| 85 | - Renewable energy adoption |
| 86 | - ESG (Environmental, Social, Governance) expectations |
| 87 | - Green certification and eco-friendly standards |
| 88 | |
| 89 | ## Output Process |
| 90 | 1. For each PESTLE category, identify 3-5 relevant factors |
| 91 | 2. Assess impact on product/business (High, Medium, Low) |
| 92 | 3. Assess probability or likelihood (High, Medium, Low) |
| 93 | 4. Prioritize factors by impact x probability |
| 94 | 5. Develop strategic responses: |
| 95 | - Which factors are opportunities to leverage? |
| 96 | - Which factors are threats to mitigate or avoid? |
| 97 | - Which factors require compliance or adaptation? |
| 98 | 6. Identify key metrics or leading indicators to monitor |
| 99 | 7. Build contingency plans for high-impact factors |
| 100 | 8. Document assumptions and unknowns requiring research |
| 101 | |
| 102 | ## Strategic Applications |
| 103 | - Market entry assessment: Is this market viable to enter? |
| 104 | - Risk assessment: What macro risks could derail our strategy? |
| 105 | - Opportunity identification: What external shifts create new possibilities? |
| 106 | - Scenario planning: How would strategy change under different conditions? |
| 107 | - Regulatory roadmap: What compliance needs must we plan for? |
| 108 | |
| 109 | ## Notes |
| 110 | - PESTLE is complementary to SWOT (macro vs. micro analysis) |
| 111 | - Some factors span multiple categories (e.g., regulations affect legal, political, and economic) |
| 112 | - Geographic and industry context matter significantly |
| 113 | - Trends evolve; re-assess PESTLE annually or when markets shift |
| 114 | - Use PESTLE early in strategy development to avoid blind spots |
| 115 | |
| 116 | --- |
| 117 | |
| 118 | ### Further Reading |
| 119 | |
| 120 | - [The Product Management Frameworks Compendium + Templates](https://www.productcompass.pm/p/the-product-frameworks-compendium) |
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