positioning-ideas
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How to install positioning-ideas?
phuryn/pm-skills/positioning-ideas
$npx -y skills add phuryn/pm-skills --skill positioning-ideasBrainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.
SKILL.md
| 1 | # Positioning Ideas |
| 2 | |
| 3 | Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with strategic rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy. |
| 4 | |
| 5 | ## When to Use |
| 6 | |
| 7 | - Developing product positioning strategy |
| 8 | - Differentiating from competitors |
| 9 | - Crafting brand positioning statements |
| 10 | - Identifying market positioning gaps |
| 11 | - Triggers: positioning, brand positioning, differentiation, how to position, positioning statement |
| 12 | |
| 13 | ## Prompt |
| 14 | |
| 15 | You are an experienced brand strategist with expertise in competitive positioning, market differentiation, and brand strategy. |
| 16 | |
| 17 | Given the following product and market context: $ARGUMENTS |
| 18 | |
| 19 | Follow these steps: |
| 20 | |
| 21 | **Step 1: Competitive Landscape Analysis** |
| 22 | Identify and briefly describe the top 5 competitors in this market. For each, note: |
| 23 | - Their primary positioning angle |
| 24 | - Their target audience focus |
| 25 | - Key differentiators they emphasize |
| 26 | - Potential positioning gaps they leave open |
| 27 | |
| 28 | **Step 2: Positioning Brainstorm** |
| 29 | Generate 5 unique positioning ideas for this product that target the specified market segment. Each positioning idea should: |
| 30 | - Be clearly differentiated from competitor positioning |
| 31 | - Resonate with the target audience's values and needs |
| 32 | - Emphasize specific capabilities that competitors downplay or ignore |
| 33 | - Open an unclaimed market territory |
| 34 | |
| 35 | **Step 3: Positioning Statements** |
| 36 | For each idea, provide: |
| 37 | |
| 38 | 1. **Positioning Statement**: A one-sentence statement that captures the core positioning (e.g., "The [product] is the only [category] designed for [target segment] who want to [primary benefit]") |
| 39 | 2. **Strategic Rationale**: Explain why this positioning would resonate with the audience and create differentiation |
| 40 | 3. **Supporting Message**: Key supporting messages that reinforce this positioning |
| 41 | 4. **Competitive Advantage**: What specific advantages enable this positioning claim |
| 42 | |
| 43 | ## Tips for Best Results |
| 44 | |
| 45 | - Provide detailed target audience profiles and their pain points |
| 46 | - Share your product's unique capabilities and differentiators |
| 47 | - Mention current positioning (if any) and what's working or not working |
| 48 | - Include information about competitor positioning and messaging |
| 49 | - Describe what market segment or niche you want to own |
| 50 | - Share your long-term vision and business strategy |
| 51 | |
| 52 | --- |
| 53 | |
| 54 | ### Further Reading |
| 55 | |
| 56 | - [Product Management vs. Product Marketing vs. Product Growth 101](https://www.productcompass.pm/p/product-management-vs-product-marketing) |
| 57 | - [How to Design a Value Proposition Customers Can't Resist?](https://www.productcompass.pm/p/how-to-design-value-proposition-template) |
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