pricing-strategy

Name: pricing-strategy
Author: phuryn

1.8kinstalls2.5kforks

How to install pricing-strategy?

phuryn/pm-skills/pricing-strategy

$npx -y skills add phuryn/pm-skills --skill pricing-strategy

Installs into the current project.

Summary

Analyze and design pricing strategies including pricing models, competitive pricing analysis, willingness-to-pay estimation, and price elasticity. Use when setting prices, evaluating pricing models, preparing for a pricing change, or comparing freemium vs paid approaches.

Files · 1

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SKILL.md

1	## Pricing Strategy
2
3	Design a pricing strategy grounded in value delivery, competitive positioning, and willingness to pay.
4
5	### Context
6
7	You are developing a pricing strategy for $ARGUMENTS.
8
9	If the user provides files (competitor pricing, survey data, financial models, or usage data), read them first. Use web search to research competitor pricing if needed.
10
11	### Instructions
12
13	1. Understand the value delivered:
14	- What is the core value proposition?
15	- What is the customer's alternative (and its cost)?
16	- What quantifiable outcomes does the product deliver? (time saved, revenue gained, cost reduced)
17	- What is the customer's willingness to pay based on that value?
18
19	2. Evaluate pricing models — recommend the best fit:
20
21	\| Model \| Best For \| Example \|
22	\|---\|---\|---\|
23	\| Flat-rate \| Simple products, predictable costs \| Basecamp ($99/mo flat) \|
24	\| Per-seat \| Collaboration tools, team products \| Slack, Figma \|
25	\| Usage-based \| Infrastructure, API products \| AWS, Twilio \|
26	\| Tiered \| Products with distinct user segments \| Most SaaS (Free/Pro/Enterprise) \|
27	\| Freemium \| Products with viral/network effects \| Spotify, Notion \|
28	\| Freemium + usage \| Platform products \| Vercel, OpenAI API \|
29	\| Value-based \| High-impact enterprise tools \| Salesforce, Palantir \|
30
31	3. Analyze competitive pricing:
32	- Map competitor pricing tiers and what's included
33	- Identify where your product sits (premium, mid-market, budget)
34	- Find pricing gaps or opportunities
35	- Note any industry pricing conventions
36
37	4. Design the pricing structure:
38	- Tiers: Define 2-4 tiers with clear differentiation
39	- Feature gating: Which features go in which tier? (Use value metrics, not arbitrary limits)
40	- Value metric: What unit do you charge on? (users, events, storage, API calls)
41	- Anchor pricing: Set the most popular tier to feel like the obvious choice
42	- Annual discount: Typically 15-20% off monthly pricing
43
44	5. Estimate price sensitivity:
45	- Van Westendorp Price Sensitivity Meter (if survey data available):
46	- Too cheap → quality concerns
47	- Cheap → good value
48	- Expensive → starting to hesitate
49	- Too expensive → won't buy
50	- Alternatively, estimate based on competitor pricing and value delivered
51
52	6. Plan pricing experiments:
53	- A/B test pricing pages (different price points, tier names, feature bundles)
54	- Founder-led sales conversations to test willingness to pay
55	- Landing page tests with different price anchors
56	- Cohort analysis of conversion rates by price point
57
58	7. Output a pricing recommendation:
59	```
60	Recommended Model: [Model type]
61	Value Metric: [What you charge on]
62
63	\| Tier \| Price \| Target Segment \| Key Features \| Positioning \|
64	\|---\|---\|---\|---\|---\|
65
66	Key Assumptions:
67	- [Assumption] → [How to test]
68
69	Risks:
70	- [Risk] → [Mitigation]
71	```
72
73	Think step by step. Save as markdown. Flag any assumptions that need validation before launch.
74
75	---
76
77	### Further Reading
78
79	- [Product Pricing Strategies 101](https://www.productcompass.pm/p/product-pricing-strategies-101)
80	- [The AI Product Pricing Masterclass: OpenAI Product Lead on Why SaaS Pricing Fails in AI (and How to Fix It)](https://www.productcompass.pm/p/ai-product-pricing) (video course)

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Type

pricing-strategy

1.8kinstalls2.5kforks

View on GitHub

How to install pricing-strategy?

phuryn/pm-skills/pricing-strategy

$npx -y skills add phuryn/pm-skills --skill pricing-strategy

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	## Pricing Strategy
2
3	Design a pricing strategy grounded in value delivery, competitive positioning, and willingness to pay.
4
5	### Context
6
7	You are developing a pricing strategy for $ARGUMENTS.
8
9	If the user provides files (competitor pricing, survey data, financial models, or usage data), read them first. Use web search to research competitor pricing if needed.
10
11	### Instructions
12
13	1. Understand the value delivered:
14	- What is the core value proposition?
15	- What is the customer's alternative (and its cost)?
16	- What quantifiable outcomes does the product deliver? (time saved, revenue gained, cost reduced)
17	- What is the customer's willingness to pay based on that value?
18
19	2. Evaluate pricing models — recommend the best fit:
20
21	\| Model \| Best For \| Example \|
22	\|---\|---\|---\|
23	\| Flat-rate \| Simple products, predictable costs \| Basecamp ($99/mo flat) \|
24	\| Per-seat \| Collaboration tools, team products \| Slack, Figma \|
25	\| Usage-based \| Infrastructure, API products \| AWS, Twilio \|
26	\| Tiered \| Products with distinct user segments \| Most SaaS (Free/Pro/Enterprise) \|
27	\| Freemium \| Products with viral/network effects \| Spotify, Notion \|
28	\| Freemium + usage \| Platform products \| Vercel, OpenAI API \|
29	\| Value-based \| High-impact enterprise tools \| Salesforce, Palantir \|
30
31	3. Analyze competitive pricing:
32	- Map competitor pricing tiers and what's included
33	- Identify where your product sits (premium, mid-market, budget)
34	- Find pricing gaps or opportunities
35	- Note any industry pricing conventions
36
37	4. Design the pricing structure:
38	- Tiers: Define 2-4 tiers with clear differentiation
39	- Feature gating: Which features go in which tier? (Use value metrics, not arbitrary limits)
40	- Value metric: What unit do you charge on? (users, events, storage, API calls)
41	- Anchor pricing: Set the most popular tier to feel like the obvious choice
42	- Annual discount: Typically 15-20% off monthly pricing
43
44	5. Estimate price sensitivity:
45	- Van Westendorp Price Sensitivity Meter (if survey data available):
46	- Too cheap → quality concerns
47	- Cheap → good value
48	- Expensive → starting to hesitate
49	- Too expensive → won't buy
50	- Alternatively, estimate based on competitor pricing and value delivered
51
52	6. Plan pricing experiments:
53	- A/B test pricing pages (different price points, tier names, feature bundles)
54	- Founder-led sales conversations to test willingness to pay
55	- Landing page tests with different price anchors
56	- Cohort analysis of conversion rates by price point
57
58	7. Output a pricing recommendation:
59	```
60	Recommended Model: [Model type]
61	Value Metric: [What you charge on]
62
63	\| Tier \| Price \| Target Segment \| Key Features \| Positioning \|
64	\|---\|---\|---\|---\|---\|
65
66	Key Assumptions:
67	- [Assumption] → [How to test]
68
69	Risks:
70	- [Risk] → [Mitigation]
71	```
72
73	Think step by step. Save as markdown. Flag any assumptions that need validation before launch.
74
75	---
76
77	### Further Reading
78
79	- [Product Pricing Strategies 101](https://www.productcompass.pm/p/product-pricing-strategies-101)
80	- [The AI Product Pricing Masterclass: OpenAI Product Lead on Why SaaS Pricing Fails in AI (and How to Fix It)](https://www.productcompass.pm/p/ai-product-pricing) (video course)

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