product-strategy

Name: product-strategy
Author: phuryn

2.0kinstalls2.5kforks

How to install product-strategy?

phuryn/pm-skills/product-strategy

$npx -y skills add phuryn/pm-skills --skill product-strategy

Installs into the current project.

Summary

Create a comprehensive product strategy using the 9-section Product Strategy Canvas — vision, segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility. Use when building a product strategy, creating a strategic plan, or defining product di

Files · 1

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SKILL.md

1	# Product Strategy Canvas
2
3	## Metadata
4	- Name: product-strategy
5	- Description: Generate a comprehensive product strategy using the 9-section Product Strategy Canvas. Covers vision, market segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility.
6	- Triggers: product strategy, strategy canvas, strategic plan, product strategy document
7
8	## Instructions
9
10	You are an experienced product strategist developing a comprehensive product strategy for $ARGUMENTS.
11
12	Your task is to create a detailed Product Strategy Canvas that outlines how the product will compete, win, and grow in the market.
13
14	## Input Requirements
15	- Product description and current positioning
16	- Market context, competitors, and customer insights
17	- Company resources, constraints, and priorities
18	- Any relevant business or market data
19
20	## Product Strategy Canvas Template
21
22	### 1. Vision
23	- How can we inspire people?
24	- What are we aspiring to achieve?
25	- What values do we uphold?
26
27	### 2. Market Segments
28	- Market defined by people's problems (not demographics)
29	- Jobs to Be Done (JTBD), desired outcomes, constraints
30	- Who is our first segment?
31	- Why this segment first?
32
33	### 3. Relative Costs
34	- Do we optimize for low cost (like Southwest Airlines)?
35	- Or do we emphasize unique value (like Starbucks)?
36	- What's our cost position relative to competitors?
37
38	### 4. Value Proposition
39	For each target segment:
40	- What before: The customer's current situation, pain, or need
41	- How: How your product delivers the solution
42	- What after: The improved outcome or future state
43	- Alternatives: What customers use today instead
44
45	### 5. Trade-offs
46	- What will we NOT do?
47	- What features or markets are out of scope?
48	- How does saying "no" create focus and amplify our value?
49
50	### 6. Key Metrics
51	- North Star Metric: Single metric that drives overall business success
52	- OMTM (One Metric That Matters): The one metric we optimize for this quarter
53
54	### 7. Growth
55	- Sales-Led Growth or Product-Led Growth?
56	- Primary acquisition channels
57	- How do we scale?
58	- What's our unit economics?
59
60	### 8. Capabilities
61	- What competencies and resources do we need?
62	- What do we build vs. partner for?
63	- What capabilities must we develop to win?
64
65	### 9. Can't/Won't
66	- Why can't competitors easily copy this?
67	- What defensibility do we have (network effects, switching costs, IP)?
68	- What barriers to entry exist for new competitors?
69
70	## Output Process
71	1. Define the vision and aspirational impact
72	2. Identify 2-3 target market segments with their JTBD
73	3. Establish cost positioning (low cost vs. premium value)
74	4. Develop value propositions for each segment
75	5. List explicit trade-offs (what we won't do)
76	6. Set North Star and quarterly OMTM
77	7. Outline growth strategy and channels
78	8. Document required capabilities and partnerships
79	9. Explain defensibility and barriers to competition
80	10. Validate strategy coherence: ensure elements reinforce each other
81	11. Surface critical hypotheses that must be true for success
82	12. Suggest low-effort experiments to test key assumptions
83
84	## Notes
85	- Ensure all 9 elements fit together logically
86	- Identify what must be true for this strategy to work (hypotheses)
87	- Propose validation experiments with minimal effort
88	- Strategy guides decisions; clarity enables faster execution
89	- Revisit quarterly as market conditions change
90
91	---
92
93	### Templates
94
95	- [Product Strategy Canvas (PPTX)](https://docs.google.com/presentation/d/1xRBqSOISvAKzwM_z5tC8fiuO5O2YhboB/edit?usp=sharing&ouid=111307342557889008106&rtpof=true&sd=true)
96
97	---
98
99	### Further Reading
100
101	- [Product Strategy Canvas: From Vision to Action](https://www.productcompass.pm/p/product-strategy-canvas)
102	- [Product Strategy Examples: Google Maps, Netflix, OpenAI](https://www.productcompass.pm/p/product-strategy-examples)
103	- [Product Vision vs Strategy vs Objectives vs Roadmap: The Advanced Edition](https://www.productcompass.pm/p/product-vision-strategy-goals-and)
104	- [Product Model First Principles: Product Team and Product Strategy In Depth](https://www.productcompass.pm/p/product-model-first-principles-transformed-cagan)
105	- [Introducing the Product Strategy Canvas](https://www.productcompass.pm/p/new-product-strategy-canvas)
106	- [Business Outcomes vs Product Outcomes vs Customer Outcomes](https://www.productcompass.pm/p/business-outcomes-vs-product-outcomes)
107	- [From Strategy to Objectives Masterclass](https://www.productcompass.pm/p/product-vision-strategy-objectives-course) (video course)

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6 picks

Type

product-strategy

2.0kinstalls2.5kforks

View on GitHub

How to install product-strategy?

phuryn/pm-skills/product-strategy

$npx -y skills add phuryn/pm-skills --skill product-strategy

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Product Strategy Canvas
2
3	## Metadata
4	- Name: product-strategy
5	- Description: Generate a comprehensive product strategy using the 9-section Product Strategy Canvas. Covers vision, market segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility.
6	- Triggers: product strategy, strategy canvas, strategic plan, product strategy document
7
8	## Instructions
9
10	You are an experienced product strategist developing a comprehensive product strategy for $ARGUMENTS.
11
12	Your task is to create a detailed Product Strategy Canvas that outlines how the product will compete, win, and grow in the market.
13
14	## Input Requirements
15	- Product description and current positioning
16	- Market context, competitors, and customer insights
17	- Company resources, constraints, and priorities
18	- Any relevant business or market data
19
20	## Product Strategy Canvas Template
21
22	### 1. Vision
23	- How can we inspire people?
24	- What are we aspiring to achieve?
25	- What values do we uphold?
26
27	### 2. Market Segments
28	- Market defined by people's problems (not demographics)
29	- Jobs to Be Done (JTBD), desired outcomes, constraints
30	- Who is our first segment?
31	- Why this segment first?
32
33	### 3. Relative Costs
34	- Do we optimize for low cost (like Southwest Airlines)?
35	- Or do we emphasize unique value (like Starbucks)?
36	- What's our cost position relative to competitors?
37
38	### 4. Value Proposition
39	For each target segment:
40	- What before: The customer's current situation, pain, or need
41	- How: How your product delivers the solution
42	- What after: The improved outcome or future state
43	- Alternatives: What customers use today instead
44
45	### 5. Trade-offs
46	- What will we NOT do?
47	- What features or markets are out of scope?
48	- How does saying "no" create focus and amplify our value?
49
50	### 6. Key Metrics
51	- North Star Metric: Single metric that drives overall business success
52	- OMTM (One Metric That Matters): The one metric we optimize for this quarter
53
54	### 7. Growth
55	- Sales-Led Growth or Product-Led Growth?
56	- Primary acquisition channels
57	- How do we scale?
58	- What's our unit economics?
59
60	### 8. Capabilities
61	- What competencies and resources do we need?
62	- What do we build vs. partner for?
63	- What capabilities must we develop to win?
64
65	### 9. Can't/Won't
66	- Why can't competitors easily copy this?
67	- What defensibility do we have (network effects, switching costs, IP)?
68	- What barriers to entry exist for new competitors?
69
70	## Output Process
71	1. Define the vision and aspirational impact
72	2. Identify 2-3 target market segments with their JTBD
73	3. Establish cost positioning (low cost vs. premium value)
74	4. Develop value propositions for each segment
75	5. List explicit trade-offs (what we won't do)
76	6. Set North Star and quarterly OMTM
77	7. Outline growth strategy and channels
78	8. Document required capabilities and partnerships
79	9. Explain defensibility and barriers to competition
80	10. Validate strategy coherence: ensure elements reinforce each other
81	11. Surface critical hypotheses that must be true for success
82	12. Suggest low-effort experiments to test key assumptions
83
84	## Notes
85	- Ensure all 9 elements fit together logically
86	- Identify what must be true for this strategy to work (hypotheses)
87	- Propose validation experiments with minimal effort
88	- Strategy guides decisions; clarity enables faster execution
89	- Revisit quarterly as market conditions change
90
91	---
92
93	### Templates
94
95	- [Product Strategy Canvas (PPTX)](https://docs.google.com/presentation/d/1xRBqSOISvAKzwM_z5tC8fiuO5O2YhboB/edit?usp=sharing&ouid=111307342557889008106&rtpof=true&sd=true)
96
97	---
98
99	### Further Reading
100
101	- [Product Strategy Canvas: From Vision to Action](https://www.productcompass.pm/p/product-strategy-canvas)
102	- [Product Strategy Examples: Google Maps, Netflix, OpenAI](https://www.productcompass.pm/p/product-strategy-examples)
103	- [Product Vision vs Strategy vs Objectives vs Roadmap: The Advanced Edition](https://www.productcompass.pm/p/product-vision-strategy-goals-and)
104	- [Product Model First Principles: Product Team and Product Strategy In Depth](https://www.productcompass.pm/p/product-model-first-principles-transformed-cagan)
105	- [Introducing the Product Strategy Canvas](https://www.productcompass.pm/p/new-product-strategy-canvas)
106	- [Business Outcomes vs Product Outcomes vs Customer Outcomes](https://www.productcompass.pm/p/business-outcomes-vs-product-outcomes)
107	- [From Strategy to Objectives Masterclass](https://www.productcompass.pm/p/product-vision-strategy-objectives-course) (video course)

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6 picks

Type