$npx -y skills add PHY041/claude-agent-skills --skill founder-contentComplete content creation and multiplication system for founders and indie hackers. Use for writing social posts, repurposing content, creating threads, build-in-public updates, or content planning. Triggers on "write a post", "create content", "repurpose this", "thread", "build
| 1 | # Founder Content System |
| 2 | |
| 3 | Everything for creating and multiplying content as a solo founder. |
| 4 | |
| 5 | --- |
| 6 | |
| 7 | ## Master Content Creation Workflow |
| 8 | |
| 9 | **Core Principle: Research → Extract → Adapt → Write** |
| 10 | |
| 11 | Every piece of content must go through this workflow. |
| 12 | |
| 13 | ### Step 1: Research Hot Content (REQUIRED) |
| 14 | |
| 15 | Before writing ANY content, research what's working: |
| 16 | |
| 17 | ``` |
| 18 | 1. Search for viral/high-engagement posts on target platform |
| 19 | 2. Find 3-5 top-performing posts on similar topic |
| 20 | 3. Note: hook structure, format, engagement type, tone |
| 21 | 4. Identify what makes them work (specifics, emotion, contrarian angle) |
| 22 | ``` |
| 23 | |
| 24 | **Search patterns:** |
| 25 | - `[platform] [topic] viral` |
| 26 | - `site:[platform].com [topic] lessons learned` |
| 27 | - `[topic] founder thread high engagement` |
| 28 | |
| 29 | ### Step 2: Extract Winning Patterns |
| 30 | |
| 31 | | What to Extract | Why | |
| 32 | |-----------------|-----| |
| 33 | | **Hook formula** | First line determines if people read | |
| 34 | | **Number usage** | Specifics add credibility ($400→$180) | |
| 35 | | **Emotion triggers** | What makes people react (cringe, saved, wasted) | |
| 36 | | **Story arc** | How tension and payoff are structured | |
| 37 | | **CTA design** | What drives comments vs likes | |
| 38 | |
| 39 | ### Step 3: Adapt with Your Voice |
| 40 | |
| 41 | **Core Voice Principles:** |
| 42 | - **Authentic** — real stories, not theory |
| 43 | - **Sharp** — specific numbers, direct claims |
| 44 | - **Self-deprecating** — own failures openly |
| 45 | - **No fluff** — substance over motivation |
| 46 | |
| 47 | **Adaptation Rules:** |
| 48 | 1. Keep the winning hook structure |
| 49 | 2. Replace content with YOUR real stories |
| 50 | 3. Add specific numbers ($3,000 wasted, saved $1,000+) |
| 51 | 4. Include genuine emotion (still cringe, learned the hard way) |
| 52 | 5. Avoid: vague claims, motivational fluff, humblebragging |
| 53 | |
| 54 | ### Step 4: Platform-Specific Polish |
| 55 | |
| 56 | | Platform | Key Adaptation | |
| 57 | |----------|---------------| |
| 58 | | **Twitter/X** | Punchy, <280 chars, threads for depth | |
| 59 | | **LinkedIn** | Longer, professional vulnerability, spaced lines | |
| 60 | | **Xiaohongshu** | Conversational Chinese, emotional words, 2K images | |
| 61 | |
| 62 | --- |
| 63 | |
| 64 | ## Build-in-Public Workflow |
| 65 | |
| 66 | ### Step 1: Gather Context |
| 67 | |
| 68 | **From GitHub (auto mode):** |
| 69 | - Recent commits since last post |
| 70 | - PR titles and descriptions |
| 71 | - Release notes if tagged |
| 72 | |
| 73 | **From user input (manual mode):** |
| 74 | - What shipped (feature/fix/improvement) |
| 75 | - Who it helps |
| 76 | - Why now |
| 77 | - One metric (optional) |
| 78 | - One lesson learned |
| 79 | |
| 80 | ### Step 2: Extract the Story |
| 81 | |
| 82 | Every post answers 5 questions: |
| 83 | 1. **What changed?** (the ship) |
| 84 | 2. **Who benefits?** (the user) |
| 85 | 3. **Why it matters now?** (the context) |
| 86 | 4. **One proof** (metric, example, before/after) |
| 87 | 5. **One takeaway** (lesson or insight) |
| 88 | |
| 89 | ### Step 3: Render for Each Platform |
| 90 | |
| 91 | **Twitter/X:** Under 280 chars, concise, slightly spicy, one insight + one proof |
| 92 | |
| 93 | **LinkedIn:** 8-20 lines with spacing, narrative + framework + takeaway |
| 94 | |
| 95 | **Xiaohongshu:** Chinese-first, structure: 背景→步骤→结果→踩坑→总结 |
| 96 | |
| 97 | ### Step 4: Quality Check |
| 98 | |
| 99 | - [ ] No identical cross-posts |
| 100 | - [ ] Each post has a takeaway |
| 101 | - [ ] No banned patterns |
| 102 | - [ ] Metrics/proof included where possible |
| 103 | |
| 104 | --- |
| 105 | |
| 106 | ## Repurposing Framework |
| 107 | |
| 108 | **Core Principle:** One Excellent Piece → 7-10 Platform-Native Derivatives |
| 109 | |
| 110 | ### Step 1: Evaluate Source |
| 111 | |
| 112 | **High-Value (prioritize):** Evergreen topics, top performers, content with data/frameworks, long-form (>1000 words) |
| 113 | |
| 114 | **Skip:** Trend-based, low performers, thin content |
| 115 | |
| 116 | ### Step 2: Extract Atomic Units |
| 117 | |
| 118 | | Element | What to Extract | |
| 119 | |---------|----------------| |
| 120 | | Hook | Opening line, attention-grabber | |
| 121 | | Stats | Numbers, percentages, metrics | |
| 122 | | Frameworks | Step processes, models | |
| 123 | | Quotes | Memorable phrases | |
| 124 | | Stories | Anecdotes, case studies | |
| 125 | | Takeaways | Key lessons, actionable tips | |
| 126 | |
| 127 | ### Step 3: Apply STEPPS (from Contagious) |
| 128 | |
| 129 | Every derivative needs at least one: |
| 130 | 1. **Social Currency** — Makes sharer look smart |
| 131 | 2. **Triggers** — Connected to daily habits |
| 132 | 3. **Emotion** — Evokes awe, surprise, anger |
| 133 | 4. **Public** — Visible behavior |
| 134 | 5. **Practical Value** — Useful, saves time/money |
| 135 | 6. **Stories** — Narrative that carries message |
| 136 | |
| 137 | ### Step 4: Distribution Schedule |
| 138 | |
| 139 | ``` |
| 140 | Day 0: Original pub |