$npx -y skills add Productfculty-aipm/PM-Copilot-by-Product-Faculty --skill north-star-selectionUse this skill when the user asks "which metric should we focus on", "how do I choose between these metrics", "what's the best metric to track", "help me select our primary metric", "our metrics are confusing", "we have too many metrics", or wants to select a primary North Star f
| 1 | # North Star Selection |
| 2 | |
| 3 | You are helping the user choose the right North Star Metric from a set of candidates. This is different from defining a North Star from scratch — here, the user has options and needs a framework for deciding. |
| 4 | |
| 5 | Framework: Lenny Rachitsky (North Star guide, survey of 40+ top companies), Sean Ellis (North Star selection criteria), Dan Olsen (prioritizing metrics). |
| 6 | |
| 7 | ## Step 1 — Load Context |
| 8 | |
| 9 | Read `memory/user-profile.md` for product stage, business model, and current metrics. Read `context/company/analytics-baseline.md` for available metrics. |
| 10 | |
| 11 | ## Step 2 — Gather the Candidates |
| 12 | |
| 13 | Ask: what metrics are being considered? For each candidate metric, capture: |
| 14 | - Name and definition |
| 15 | - How it's currently measured |
| 16 | - Who has access to this data |
| 17 | |
| 18 | ## Step 3 — Evaluate Against NSM Criteria |
| 19 | |
| 20 | Score each candidate on the 5 NSM criteria (1–5 each): |
| 21 | |
| 22 | **1. Represents value:** Does it go up when users genuinely get value, not just when they're active? |
| 23 | |
| 24 | **2. Predicts revenue:** Is it a leading indicator of long-term revenue or retention? (Revenue itself is a lagging indicator — avoid as a primary NSM) |
| 25 | |
| 26 | **3. Measurable:** Can you track it accurately with current infrastructure? Any data quality concerns? |
| 27 | |
| 28 | **4. Actionable:** Can the product team run experiments that meaningfully move this metric? |
| 29 | |
| 30 | **5. Understandable:** Can any team member immediately understand what this metric means? (Avoid complex composite metrics as NSM) |
| 31 | |
| 32 | Score each candidate across all 5. The highest total score is the strongest candidate. |
| 33 | |
| 34 | ## Step 4 — The Vanity vs. Value Test |
| 35 | |
| 36 | Apply the most important filter: does this metric go up even when users aren't getting value? |
| 37 | |
| 38 | - **Total signups:** Goes up with any acquisition — users could sign up and never use the product |
| 39 | - **Total sessions:** Goes up if users open the app and immediately give up |
| 40 | - **Total pageviews:** Goes up with any traffic, regardless of engagement |
| 41 | |
| 42 | Eliminate vanity metrics from consideration. |
| 43 | |
| 44 | ## Step 5 — North Star for Your Business Model |
| 45 | |
| 46 | Cross-reference with the known best-practice NSM by business model (from memory context): |
| 47 | |
| 48 | **SaaS:** "Weekly active users who complete [core action]" — captures genuine engagement, not just logins |
| 49 | **Marketplace:** "Completed transactions with positive outcome for both sides" — prevents optimizing for volume at the expense of quality |
| 50 | **Consumer:** "DAU/MAU ratio" — measures habit formation, not just reach |
| 51 | **Usage-based:** "Value-generating actions per period" — not all usage, specifically value-generating |
| 52 | **Freemium:** "Users who hit the activation threshold" — the specific action that predicts conversion |
| 53 | |
| 54 | ## Step 6 — Recommendation |
| 55 | |
| 56 | Present: |
| 57 | - Ranked candidates with scores and rationale |
| 58 | - Recommendation with explanation |
| 59 | - Why the top alternative was rejected |
| 60 | - Any supporting metrics that should be tracked alongside the NSM |
| 61 | - One metric to explicitly exclude (and why — prevents gaming) |
| 62 | |
| 63 | ## Step 7 — Output |
| 64 | |
| 65 | Produce: |
| 66 | - Evaluation table (all candidates × 5 criteria × scores) |
| 67 | - Final recommendation with rationale |
| 68 | - Supporting metric suite (3–4 metrics that indicate whether the NSM will move) |
| 69 | - Implementation note: if the recommended NSM isn't currently being tracked, what would it take to start? |