keyword-optimizer

Name: keyword-optimizer
Author: rshankras

2installs46forks

How to install keyword-optimizer?

rshankras/claude-code-apple-skills/keyword-optimizer

$npx -y skills add rshankras/claude-code-apple-skills --skill keyword-optimizer

Installs into the current project.

Summary

Optimize app title, subtitle, and keywords for maximum App Store discoverability. Use when launching a new app, improving search rankings, entering new markets/languages, or safely optimizing ASO for an app with existing traffic.

Files · 1

View on GitHub

SKILL.md

1	# Keyword Optimizer
2
3	Optimize app title, subtitle, and keywords for maximum App Store discoverability.
4
5	## When This Skill Activates
6
7	- User is launching a new app
8	- User wants to improve search rankings
9	- User asks about ASO (App Store Optimization)
10	- User is entering new markets/languages
11	- User wants to analyze keyword opportunities
12	- User needs safe optimization for existing apps
13
14	## Reference Files
15
16	Before optimizing, load these reference materials:
17
18	\| File \| Purpose \|
19	\|------\|---------\|
20	\| keyword-criteria.md \| Popularity/Difficulty sweet spots, opportunity scoring \|
21	\| advanced-tactics.md \| Cross-localization, screenshot indexing, velocity boost \|
22	\| existing-app-strategy.md \| Safe optimization for apps with existing traffic \|
23
24	## Information Gathering
25
26	Before optimizing, ask about:
27
28	1. App Identity
29	- What does the app do in one sentence?
30	- What category is it in?
31	- What's the current app name (if exists)?
32
33	2. Target Keywords
34	- What would users search to find this app?
35	- What problem words would they use?
36	- Any branded terms to include?
37
38	3. Competition
39	- Main competitors?
40	- What keywords do they target?
41	- Where can you realistically compete?
42
43	4. Goals
44	- Brand awareness vs. category traffic?
45	- Specific markets to prioritize?
46
47	## Keyword Strategy
48
49	### Where Keywords Count
50
51	\| Field \| Limit \| Weight \| Notes \|
52	\|-------\|-------\|--------\|-------\|
53	\| App Name \| 30 chars \| Highest \| Most valuable real estate \|
54	\| Subtitle \| 30 chars \| High \| Visible in search, below name \|
55	\| Keywords \| 100 chars \| Medium \| Not visible to users \|
56	\| Description \| 4000 chars \| Low* \| *Apple says indexed, debated \|
57
58	### Keyword Types
59
60	1. Branded - Your app name, company name
61	2. Category - Generic terms (e.g., "todo app", "weather")
62	3. Feature - Specific functionality (e.g., "offline maps")
63	4. Problem - User pain points (e.g., "forget tasks")
64	5. Long-tail - Specific phrases (e.g., "minimalist habit tracker")
65
66	## Optimization Process
67
68	### Step 1: Keyword Research
69
70	Generate Initial List:
71	```
72	1. Brainstorm 50+ keywords
73	2. What would YOU search for this app?
74	3. Check competitor names/subtitles
75	4. Use autocomplete suggestions
76	5. Consider misspellings users make
77	```
78
79	Research Tools:
80	- App Store Search Autocomplete
81	- AppFollow, Sensor Tower, AppTweak (paid)
82	- Google Keyword Planner (related terms)
83	- Competitor subtitle/keyword analysis
84
85	### Step 2: Prioritize Keywords
86
87	Rate each keyword on:
88
89	\| Factor \| Question \|
90	\|--------\|----------\|
91	\| Relevance \| Does it accurately describe your app? \|
92	\| Volume \| Do people actually search this? \|
93	\| Difficulty \| Can you realistically rank? \|
94	\| Intent \| Will searchers want your app? \|
95
96	Priority Matrix:
97	```
98	High Volume + Low Difficulty = 🎯 Target First
99	High Volume + High Difficulty = 💪 Long-term Goal
100	Low Volume + Low Difficulty = ✅ Easy Wins
101	Low Volume + High Difficulty = ❌ Skip
102	```
103
104	### Step 3: Allocate Keywords
105
106	App Name (30 characters):
107	```
108	[Brand Name] - [Top Keyword Phrase]
109	or
110	[Brand Name]: [Value Proposition]
111
112	Examples:
113	"Notion - Notes & Docs"
114	"Calm: Sleep & Meditation"
115	"Fantastical - Calendar & Tasks"
116	```
117
118	Subtitle (30 characters):
119	```
120	[Second Priority Keywords] / [Unique Value]
121
122	Examples:
123	"Focus Timer & Daily Planner"
124	"Simple Habit Building"
125	"Weather Radar & Forecasts"
126	```
127
128	Keywords Field (100 characters):
129	```
130	Rules:
131	- Comma-separated, NO spaces after commas
132	- No plurals (Apple handles it)
133	- No duplicates from name/subtitle
134	- No category name (already indexed)
135	- Single words perform better than phrases
136
137	Example:
138	"timer,pomodoro,focus,concentration,study,productivity,work,session,break,technique"
139	```
140
141	## Character Optimization
142
143	### Maximize 100 Characters
144
145	Bad (wastes characters):
146	```
147	task manager, todo list, productivity app, reminder app, checklist
148	```
149
150	Good (efficient):
151	```
152	task,todo,productivity,reminder,checklist,planner,organize,gtd,schedule,daily
153	```
154
155	Savings:
156	- Remove spaces after commas
157	- Don't repeat words in different forms
158	- Skip obvious words (app, free, best)
159
160	### Word Combinations
161
162	Apple combines words from all fields:
163
164	```
165	Name: "Focus Timer"
166	Subtitle: "Pomodoro Technique"
167	Keywords: "study,productivity,work,session"
168
169	Searchable combinations:
170	- "focus timer"
171	- "pomodoro timer"
172	- "focus productivity"
173	- "study timer"
174	- "work focus"
175	(and more...)
176	```
177
178	## Cross-Field Deduplication
179
180	Apple indexes words from all three fields for the same locale — a word only needs to appear once. If a word appears in Title, don't repeat it in Subtitle or Keywords;

People who liked this also viewed

6 picks

Type

keyword-optimizer

2installs46forks

View on GitHub

How to install keyword-optimizer?

rshankras/claude-code-apple-skills/keyword-optimizer

$npx -y skills add rshankras/claude-code-apple-skills --skill keyword-optimizer

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Keyword Optimizer
2
3	Optimize app title, subtitle, and keywords for maximum App Store discoverability.
4
5	## When This Skill Activates
6
7	- User is launching a new app
8	- User wants to improve search rankings
9	- User asks about ASO (App Store Optimization)
10	- User is entering new markets/languages
11	- User wants to analyze keyword opportunities
12	- User needs safe optimization for existing apps
13
14	## Reference Files
15
16	Before optimizing, load these reference materials:
17
18	\| File \| Purpose \|
19	\|------\|---------\|
20	\| keyword-criteria.md \| Popularity/Difficulty sweet spots, opportunity scoring \|
21	\| advanced-tactics.md \| Cross-localization, screenshot indexing, velocity boost \|
22	\| existing-app-strategy.md \| Safe optimization for apps with existing traffic \|
23
24	## Information Gathering
25
26	Before optimizing, ask about:
27
28	1. App Identity
29	- What does the app do in one sentence?
30	- What category is it in?
31	- What's the current app name (if exists)?
32
33	2. Target Keywords
34	- What would users search to find this app?
35	- What problem words would they use?
36	- Any branded terms to include?
37
38	3. Competition
39	- Main competitors?
40	- What keywords do they target?
41	- Where can you realistically compete?
42
43	4. Goals
44	- Brand awareness vs. category traffic?
45	- Specific markets to prioritize?
46
47	## Keyword Strategy
48
49	### Where Keywords Count
50
51	\| Field \| Limit \| Weight \| Notes \|
52	\|-------\|-------\|--------\|-------\|
53	\| App Name \| 30 chars \| Highest \| Most valuable real estate \|
54	\| Subtitle \| 30 chars \| High \| Visible in search, below name \|
55	\| Keywords \| 100 chars \| Medium \| Not visible to users \|
56	\| Description \| 4000 chars \| Low* \| *Apple says indexed, debated \|
57
58	### Keyword Types
59
60	1. Branded - Your app name, company name
61	2. Category - Generic terms (e.g., "todo app", "weather")
62	3. Feature - Specific functionality (e.g., "offline maps")
63	4. Problem - User pain points (e.g., "forget tasks")
64	5. Long-tail - Specific phrases (e.g., "minimalist habit tracker")
65
66	## Optimization Process
67
68	### Step 1: Keyword Research
69
70	Generate Initial List:
71	```
72	1. Brainstorm 50+ keywords
73	2. What would YOU search for this app?
74	3. Check competitor names/subtitles
75	4. Use autocomplete suggestions
76	5. Consider misspellings users make
77	```
78
79	Research Tools:
80	- App Store Search Autocomplete
81	- AppFollow, Sensor Tower, AppTweak (paid)
82	- Google Keyword Planner (related terms)
83	- Competitor subtitle/keyword analysis
84
85	### Step 2: Prioritize Keywords
86
87	Rate each keyword on:
88
89	\| Factor \| Question \|
90	\|--------\|----------\|
91	\| Relevance \| Does it accurately describe your app? \|
92	\| Volume \| Do people actually search this? \|
93	\| Difficulty \| Can you realistically rank? \|
94	\| Intent \| Will searchers want your app? \|
95
96	Priority Matrix:
97	```
98	High Volume + Low Difficulty = 🎯 Target First
99	High Volume + High Difficulty = 💪 Long-term Goal
100	Low Volume + Low Difficulty = ✅ Easy Wins
101	Low Volume + High Difficulty = ❌ Skip
102	```
103
104	### Step 3: Allocate Keywords
105
106	App Name (30 characters):
107	```
108	[Brand Name] - [Top Keyword Phrase]
109	or
110	[Brand Name]: [Value Proposition]
111
112	Examples:
113	"Notion - Notes & Docs"
114	"Calm: Sleep & Meditation"
115	"Fantastical - Calendar & Tasks"
116	```
117
118	Subtitle (30 characters):
119	```
120	[Second Priority Keywords] / [Unique Value]
121
122	Examples:
123	"Focus Timer & Daily Planner"
124	"Simple Habit Building"
125	"Weather Radar & Forecasts"
126	```
127
128	Keywords Field (100 characters):
129	```
130	Rules:
131	- Comma-separated, NO spaces after commas
132	- No plurals (Apple handles it)
133	- No duplicates from name/subtitle
134	- No category name (already indexed)
135	- Single words perform better than phrases
136
137	Example:
138	"timer,pomodoro,focus,concentration,study,productivity,work,session,break,technique"
139	```
140
141	## Character Optimization
142
143	### Maximize 100 Characters
144
145	Bad (wastes characters):
146	```
147	task manager, todo list, productivity app, reminder app, checklist
148	```
149
150	Good (efficient):
151	```
152	task,todo,productivity,reminder,checklist,planner,organize,gtd,schedule,daily
153	```
154
155	Savings:
156	- Remove spaces after commas
157	- Don't repeat words in different forms
158	- Skip obvious words (app, free, best)
159
160	### Word Combinations
161
162	Apple combines words from all fields:
163
164	```
165	Name: "Focus Timer"
166	Subtitle: "Pomodoro Technique"
167	Keywords: "study,productivity,work,session"
168
169	Searchable combinations:
170	- "focus timer"
171	- "pomodoro timer"
172	- "focus productivity"
173	- "study timer"
174	- "work focus"
175	(and more...)
176	```
177
178	## Cross-Field Deduplication
179
180	Apple indexes words from all three fields for the same locale — a word only needs to appear once. If a word appears in Title, don't repeat it in Subtitle or Keywords;

People who liked this also viewed

6 picks

Type