$npx -y skills add rshankras/claude-code-apple-skills --skill ratings-mechanicsHow App Store ratings actually behave — per-storefront isolation (your US stars show nowhere else), the never-reset rule, phased release + manual release as rating protection, and where prompting/replying fit. Use when planning ratings strategy for new markets, considering a rati
| 1 | # Ratings Mechanics |
| 2 | |
| 3 | The rating is an asset with mechanics most developers learn the hard way. This skill covers the |
| 4 | four rules that aren't obvious from the ASC UI. Prompting *code* lives in |
| 5 | `generators/review-prompt`; reply *writing* lives in `app-store/review-response-writer` — this |
| 6 | skill is the strategy layer that tells you when each matters. |
| 7 | |
| 8 | ## When This Skill Activates |
| 9 | |
| 10 | - Localizing or expanding into new storefronts ("why does my app show no rating in Japan?") |
| 11 | - Considering the "reset ratings summary" option on a version release |
| 12 | - Choosing release options before submitting (phased vs immediate, auto vs manual) |
| 13 | - Planning a per-market ratings strategy alongside `product/localization-strategy` |
| 14 | - A bad build or review-bomb is threatening the rating |
| 15 | |
| 16 | ## Rule 1: Ratings are per-storefront — they do not travel |
| 17 | |
| 18 | Your 4.8★ from 2,000 US ratings renders as **no rating at all** on the Japanese storefront until |
| 19 | Japanese users rate the app there. Every storefront starts from zero. |
| 20 | |
| 21 | Consequences: |
| 22 | |
| 23 | - ✅ Entering a new market = re-running the early-days ratings playbook *in that market*: prompt |
| 24 | eagerly (within guidelines), localize the prompt moment, reply to every early review. |
| 25 | - ✅ Weight `requestReview` triggers by storefront maturity — a market with 12 ratings needs the |
| 26 | prompt more than the home market with 5,000. |
| 27 | - ❌ Assuming social proof transfers with the binary. A localized listing with zero local ratings |
| 28 | converts like an unknown app, because there it *is* one. |
| 29 | - The written-review pool is also per-storefront: expect empty review sections in fresh markets |
| 30 | and seed them via TestFlight communities or launch outreach in that region. |
| 31 | |
| 32 | ## Rule 2: Never reset the ratings summary |
| 33 | |
| 34 | ASC offers a reset when you release a new version. It is almost always a mistake: |
| 35 | |
| 36 | - Reset discards the count as well as the average — 4.2★ from 3,000 ratings converts better than |
| 37 | a naked 5.0★ from 6, and the count never comes back except one rating at a time. |
| 38 | - The instinct to reset ("v2 is a big rewrite, old reviews don't apply") is better served by |
| 39 | replying to outdated negative reviews (updated ratings **replace** the old score — see |
| 40 | `review-response-writer`) and by the What's New copy. |
| 41 | - ✅ Legitimate near-exception: a catastrophic launch (sub-3★, low count, fixed root cause) on an |
| 42 | app with almost no ratings mass. Even then, run the math on count loss first. |
| 43 | - ❌ Resetting an established app to chase a higher average. You'll rank and convert worse for |
| 44 | months. |
| 45 | |
| 46 | ## Rule 3: Phased release + manual release are rating armor |
| 47 | |
| 48 | Two ASC toggles turn a bad build from a rating catastrophe into a contained incident: |
| 49 | |
| 50 | - **Manual version release** — approval ≠ release. Release when you're awake and watching |
| 51 | crash dashboards, not whenever review finishes. |
| 52 | - **Phased release** — 7-day staged rollout (1% → 2% → 5% → 10% → 20% → 50% → 100%) to users |
| 53 | with automatic updates. A crashing build caught on day 1–2 has burned ~3% of your users; |
| 54 | **pause** the rollout, fix, resubmit. Without it, 100% of users get the bad build and the |
| 55 | 1-star flood arrives before the hotfix does. |
| 56 | - ✅ Default for every release: phased ON + manual release + monitor day-1 crash rate. |
| 57 | - ❌ Halting a phased release as a rollback. Pausing stops *new* deliveries only — users who got |
| 58 | the build keep it, and manual App Store downloads always get the new version. The armor is |
| 59 | damage *limitation*; the fix still has to ship. |
| 60 | |
| 61 | ## Rule 4: The prompt-and-reply loop is the only rating input you control |
| 62 | |
| 63 | - **Prompt** at success moments with `requestReview` — never at launch, never mid-task. Aim the |
| 64 | moment, cap the frequency, and localize what "success" means per market. Implementation: |
| 65 | `generators/review-prompt`. |
| 66 | - **Reply** to negative reviews — when a user updates their review after a reply, the new score |
| 67 | replaces the old one in the average. Replies are the only mechanism that converts existing |
| 68 | 1-stars into 4-stars. Templates: `app-store/review-response-writer`. |
| 69 | - Per-storefront corollary: track "unanswered negative reviews" per market, not globally — a |
| 70 | 5-review storefront is one bad review away from 60% negative. |
| 71 | |
| 72 | ## Output Format |
| 73 | |
| 74 | When auditing an app's ratings posture, report per storefront: |
| 75 | |
| 76 | ``` |
| 77 | Storefront | Rating (count) | Unanswered 1–3★ (90d) | Prompt localized? | Phased+manual habit? |
| 78 | ``` |
| 79 | |
| 80 | flagging: fresh storefronts with no prompting plan, any reset consideration (🔴 stop), and |
| 81 | releases going out unphased. |
| 82 | |
| 83 | ## References |
| 84 | |
| 85 | - https://developer.apple.co |