web-presence

Name: web-presence
Author: rshankras

548stars46forks

How to install web-presence?

rshankras/claude-code-apple-skills/web-presence

$npx -y skills add rshankras/claude-code-apple-skills --skill web-presence

Installs into the current project.

Summary

The discovery surfaces outside the App Store app — your apps.apple.com product page ranking on Google, an owned landing page with a Smart App Banner, and the deal-site ecosystem that auto-amplifies price drops. Use when building a landing page, improving Google visibility for an

Files · 1

View on GitHub

SKILL.md

1	# Web Presence
2
3	Every app has a public web page at `apps.apple.com` that ranks in Google — most developers never
4	work that surface. Pair it with an owned landing page and the deal-site ecosystem and the open
5	web becomes a free acquisition channel that compounds with everything on-store.
6
7	## When This Skill Activates
8
9	- "Make my app findable on Google" / no results for the app's own name
10	- Building or reviewing a product landing page
11	- Planning a temporary price drop or sale
12	- The store-growth audit flags P6.6 (web presence) or P7.5 (deal sites)
13
14	## Surface 1: The apps.apple.com page is a Google citizen
15
16	The store page's Google snippet draws from your app name, subtitle, and description opening
17	— one more reason the first description paragraph must be benefit-led plain language (see
18	`app-store/app-description-writer`).
19
20	- ✅ Search your app's name + category terms on Google periodically; if the store page doesn't
21	rank for your own brand, something is wrong (usually a generic name — see `product/app-namer`).
22	- ✅ Ratings, price, and In-App Purchase labels appear in the snippet — per-storefront ratings
23	mechanics apply (`app-store/ratings-mechanics`).
24	- ❌ Treating the store URL as un-shareable internal plumbing. It's often your best-ranking page;
25	link to it from everywhere (with `?pt=` provider token for attribution where you need source data).
26
27	## Surface 2: An owned landing page + Smart App Banner
28
29	One page, one job: convert a web visitor into a store visitor.
30
31	- Structure: name + one-line promise → 2–3 screenshots or a short capture → social proof →
32	a prominent Download on the App Store badge (Apple's official artwork, linked with your
33	attribution token).
34	- Smart App Banner — one meta tag; Safari renders a native install/open banner:
35
36	```html
37	<meta name="apple-itunes-app" content="app-id=YOUR_APP_ID, app-argument=https://yourapp.com/from-web">
38	```
39
40	✅ The banner shows Open for installed users — deep-linking into the app, down to specific
41	in-app content via `app-argument` — and View for everyone else, opening the App Store in
42	one tap. ❌ Custom "download our app" interstitials — the native banner already does this for free.
43	- App Store Marketing Tools (tools.applemediaservices.com) — use for referral links, QR
44	codes, and localized badge assets instead of hand-rolling them.
45	- The landing page is also where pre-launch waitlists live (TestFlight public link — see
46	`product/beta-testing`) and where press/link-in-bio traffic should land, because you can
47	measure it before it enters the store funnel.
48	- App Clips can front the landing page with an instant experience (`generators/app-clip`).
49
50	## Surface 3: The deal-site ecosystem
51
52	Deal aggregators scrape App Store price drops automatically — no submission needed, just drop
53	the price.
54
55	Price drop → aggregator listing → download spike → chart climb → organic downloads that
56	outlive the sale. Velocity is the product; the discounted revenue is the cost of the campaign.
57
58	- ✅ Drop meaningfully (50%+ or free-for-a-day reads as a deal; 10% doesn't scrape well).
59	- ✅ Time drops to compound: with an in-app event, a seasonal moment, or the announced On-Sale
60	badge surface (see `generators/in-app-events`), and have the next release ready so climbers
61	land on a fresh listing.
62	- ✅ Prompt for ratings during the spike window — sale users rate too, and the count sticks
63	after prices recover.
64	- ❌ Permanent-discount theater (always "90% off") — scrapers and users both learn to ignore it,
65	and review teams notice manipulated anchor pricing.
66	- ❌ Dropping the price of a subscription app's download — use offer codes instead
67	(`generators/offer-codes-setup`).
68
69	## Output Format
70
71	Audit report:
72
73	```
74	Google: brand query rank · store-page snippet quality (name/subtitle/desc opener)
75	Landing page: live? banner tag? attribution token? waitlist path?
76	Deal readiness: pricing model compatible? last drop + result? next planned window?
77	```
78
79	Each gap routed: copy fixes → `app-store/app-description-writer`; page build → this skill;
80	price-drop plan → this skill + `monetization` pricing.
81
82	## References
83
84	- https://developer.apple.com/documentation/webkit/promoting-apps-with-smart-app-banners
85	- https://developer.apple.com/app-store/marketing/guidelines/
86	- https://tools.applemediaservices.com/ (official badges & link builder)
87	- Related skills: `app-store/app-description-writer`, `generators/app-clip`, `product/beta-testing`, `generators/offer-codes-setup`, `growth/store-growth-a

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Type

web-presence

548stars46forks

View on GitHub

How to install web-presence?

rshankras/claude-code-apple-skills/web-presence

$npx -y skills add rshankras/claude-code-apple-skills --skill web-presence

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Web Presence
2
3	Every app has a public web page at `apps.apple.com` that ranks in Google — most developers never
4	work that surface. Pair it with an owned landing page and the deal-site ecosystem and the open
5	web becomes a free acquisition channel that compounds with everything on-store.
6
7	## When This Skill Activates
8
9	- "Make my app findable on Google" / no results for the app's own name
10	- Building or reviewing a product landing page
11	- Planning a temporary price drop or sale
12	- The store-growth audit flags P6.6 (web presence) or P7.5 (deal sites)
13
14	## Surface 1: The apps.apple.com page is a Google citizen
15
16	The store page's Google snippet draws from your app name, subtitle, and description opening
17	— one more reason the first description paragraph must be benefit-led plain language (see
18	`app-store/app-description-writer`).
19
20	- ✅ Search your app's name + category terms on Google periodically; if the store page doesn't
21	rank for your own brand, something is wrong (usually a generic name — see `product/app-namer`).
22	- ✅ Ratings, price, and In-App Purchase labels appear in the snippet — per-storefront ratings
23	mechanics apply (`app-store/ratings-mechanics`).
24	- ❌ Treating the store URL as un-shareable internal plumbing. It's often your best-ranking page;
25	link to it from everywhere (with `?pt=` provider token for attribution where you need source data).
26
27	## Surface 2: An owned landing page + Smart App Banner
28
29	One page, one job: convert a web visitor into a store visitor.
30
31	- Structure: name + one-line promise → 2–3 screenshots or a short capture → social proof →
32	a prominent Download on the App Store badge (Apple's official artwork, linked with your
33	attribution token).
34	- Smart App Banner — one meta tag; Safari renders a native install/open banner:
35
36	```html
37	<meta name="apple-itunes-app" content="app-id=YOUR_APP_ID, app-argument=https://yourapp.com/from-web">
38	```
39
40	✅ The banner shows Open for installed users — deep-linking into the app, down to specific
41	in-app content via `app-argument` — and View for everyone else, opening the App Store in
42	one tap. ❌ Custom "download our app" interstitials — the native banner already does this for free.
43	- App Store Marketing Tools (tools.applemediaservices.com) — use for referral links, QR
44	codes, and localized badge assets instead of hand-rolling them.
45	- The landing page is also where pre-launch waitlists live (TestFlight public link — see
46	`product/beta-testing`) and where press/link-in-bio traffic should land, because you can
47	measure it before it enters the store funnel.
48	- App Clips can front the landing page with an instant experience (`generators/app-clip`).
49
50	## Surface 3: The deal-site ecosystem
51
52	Deal aggregators scrape App Store price drops automatically — no submission needed, just drop
53	the price.
54
55	Price drop → aggregator listing → download spike → chart climb → organic downloads that
56	outlive the sale. Velocity is the product; the discounted revenue is the cost of the campaign.
57
58	- ✅ Drop meaningfully (50%+ or free-for-a-day reads as a deal; 10% doesn't scrape well).
59	- ✅ Time drops to compound: with an in-app event, a seasonal moment, or the announced On-Sale
60	badge surface (see `generators/in-app-events`), and have the next release ready so climbers
61	land on a fresh listing.
62	- ✅ Prompt for ratings during the spike window — sale users rate too, and the count sticks
63	after prices recover.
64	- ❌ Permanent-discount theater (always "90% off") — scrapers and users both learn to ignore it,
65	and review teams notice manipulated anchor pricing.
66	- ❌ Dropping the price of a subscription app's download — use offer codes instead
67	(`generators/offer-codes-setup`).
68
69	## Output Format
70
71	Audit report:
72
73	```
74	Google: brand query rank · store-page snippet quality (name/subtitle/desc opener)
75	Landing page: live? banner tag? attribution token? waitlist path?
76	Deal readiness: pricing model compatible? last drop + result? next planned window?
77	```
78
79	Each gap routed: copy fixes → `app-store/app-description-writer`; page build → this skill;
80	price-drop plan → this skill + `monetization` pricing.
81
82	## References
83
84	- https://developer.apple.com/documentation/webkit/promoting-apps-with-smart-app-banners
85	- https://developer.apple.com/app-store/marketing/guidelines/
86	- https://tools.applemediaservices.com/ (official badges & link builder)
87	- Related skills: `app-store/app-description-writer`, `generators/app-clip`, `product/beta-testing`, `generators/offer-codes-setup`, `growth/store-growth-a

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6 picks

Type