$npx -y skills add sales-skills/sales --skill sales-activecampaignActiveCampaign platform help — marketing automation and CRM for email, SMS, WhatsApp, landing pages, and sales pipelines. Use when automations aren't triggering correctly, CRM pipeline stages need restructuring, lead scores don't reflect real engagement, landing pages or forms ar
| 1 | # ActiveCampaign Platform Help |
| 2 | |
| 3 | Help the user with ActiveCampaign platform questions — from Automations and Email Marketing through CRM/Deals/Pipelines, Lead Scoring, SMS, WhatsApp, Landing Pages, Forms, Site Tracking, Transactional Email, Segmentation, Reporting, and AI/Active Intelligence. ActiveCampaign is an all-in-one marketing automation and CRM platform, founded in 2003 by Jason VandeBoom. Chicago-based, 180K+ businesses, 700+ employees. Offers email, SMS, WhatsApp, landing pages, lead scoring, deals/pipelines, and 900+ integrations. |
| 4 | |
| 5 | ## Step 1 — Gather context |
| 6 | |
| 7 | |
| 8 | If `references/learnings.md` exists, read it first for accumulated knowledge. |
| 9 | |
| 10 | Ask the user: |
| 11 | |
| 12 | 1. **What area of ActiveCampaign do you need help with?** |
| 13 | - A) Automations — visual workflow builder (triggers, branching, goals, split actions, wait steps) |
| 14 | - B) Email Marketing — campaigns (broadcasts), A/B testing, conditional content, predictive sending |
| 15 | - C) CRM / Deals / Pipelines — customizable pipelines and stages, deal tracking, tasks, win probability |
| 16 | - D) Lead Scoring — AI-powered contact and deal scoring, multiple scoring models |
| 17 | - E) SMS — automated SMS in workflows, SMS campaigns, two-way SMS |
| 18 | - F) WhatsApp — WhatsApp messaging channel in automations |
| 19 | - G) Landing Pages — 56 templates, drag-and-drop builder, form integration, custom domains |
| 20 | - H) Forms — inline, floating bar, modal, floating box, conditional fields |
| 21 | - I) Site Tracking — track website visits per contact, trigger automations based on site behavior |
| 22 | - J) Transactional Email — Postmark-powered transactional email add-on |
| 23 | - K) Segmentation — tag-based, list-based, engagement-based, behavioral, deal-based |
| 24 | - L) Reporting — campaign analytics, automation reports, deal reports, attribution, custom reports |
| 25 | - M) AI / Active Intelligence — predictive content, predictive sending, autonomous marketing workflows |
| 26 | - N) Conversations — live chat and chatbot (legacy, being sunset) |
| 27 | - O) API / Integrations — REST API, webhooks, 900+ integrations |
| 28 | - P) Account / Billing — plans, pricing, contact-based billing |
| 29 | - Q) Something else — describe it |
| 30 | |
| 31 | 2. **What's your role?** |
| 32 | - A) Small business owner / solopreneur |
| 33 | - B) Email / lifecycle marketer |
| 34 | - C) Developer / engineer |
| 35 | - D) Agency / freelancer |
| 36 | - E) Sales / revenue operations |
| 37 | - F) Other |
| 38 | |
| 39 | 3. **What are you trying to accomplish?** (describe your specific goal or question) |
| 40 | |
| 41 | **If the user's request already provides most of this context, skip directly to the relevant step.** Lead with your best-effort answer using reasonable assumptions (stated explicitly), then ask only the most critical 1-2 clarifying questions at the end — don't gate your response behind gathering complete context. |
| 42 | |
| 43 | Note: If the user needs a specialized skill, route them there with a brief explanation of why that skill is a better fit. |
| 44 | |
| 45 | ## Step 2 — Route or answer directly |
| 46 | |
| 47 | If the request maps to a specialized skill, route: |
| 48 | - General email marketing strategy / best practices -> `/sales-email-marketing` |
| 49 | - Cross-platform email deliverability (not ActiveCampaign-specific) -> `/sales-deliverability` |
| 50 | - Email open/click tracking strategy -> `/sales-email-tracking` |
| 51 | - Lead scoring strategy / models (not ActiveCampaign-specific) -> `/sales-lead-score` |
| 52 | - Connecting ActiveCampaign to other tools via middleware -> `/sales-integration` |
| 53 | - Klaviyo-specific questions -> `/sales-klaviyo` |
| 54 | - Customer.io-specific questions -> `/sales-customerio` |
| 55 | - Mailchimp-specific questions -> `/sales-mailchimp` |
| 56 | - Postmark-specific questions -> `/sales-postmark` |
| 57 | |
| 58 | Otherwise, answer directly from platform knowledge using the reference below. |
| 59 | |
| 60 | ## Step 3 — ActiveCampaign platform reference |
| 61 | |
| 62 | **Read `references/platform-guide.md`** for detailed module documentation, pricing, integrations, and data model. |
| 63 | |
| 64 | *You no longer need the platform guide details — focus on the user's specific situation.* |
| 65 | |
| 66 | ## Step 4 — Actionable guidance |
| 67 | |
| 68 | Based on the user's specific question: |
| 69 | |
| 70 | 1. **Building an automation workflow with lead scoring**: |
| 71 | 1. Navigate to Automations > Create an A |