sales-adlynews
starsforks
How to install sales-adlynews?
sales-skills/sales/sales-adlynews
$npx -y skills add sales-skills/sales --skill sales-adlynewsadly.news platform help — two-sided newsletter advertising marketplace connecting publishers with advertisers, featuring verified ESP metrics, in-app negotiation, ad slot management, and Stripe payments. Use when you want to list your newsletter on adly.news to attract sponsors,
SKILL.md
| 1 | # adly.news Platform Help |
| 2 | |
| 3 | ## Step 1 — Gather context |
| 4 | |
| 5 | If `references/learnings.md` exists, read it first for accumulated platform knowledge. |
| 6 | |
| 7 | 1. **What are you trying to do?** |
| 8 | - A) List my newsletter on adly.news to attract sponsors |
| 9 | - B) Buy ad placements in newsletters as an advertiser |
| 10 | - C) Manage ad slots (pricing, dates, availability) |
| 11 | - D) Compare adly.news to other newsletter sponsorship platforms |
| 12 | - E) Create a campaign to recruit newsletters for my brand |
| 13 | |
| 14 | 2. **Which side of the marketplace are you on?** |
| 15 | - A) Publisher (I have a newsletter and want sponsors) |
| 16 | - B) Advertiser (I want to buy newsletter ad placements) |
| 17 | |
| 18 | 3. **Newsletter size** (if publisher): subscriber count and open rate |
| 19 | |
| 20 | Skip-ahead rule: if the user's prompt already contains enough context, skip to Step 2. |
| 21 | |
| 22 | ## Step 2 — Route or answer directly |
| 23 | |
| 24 | | If the question is about... | Route to... | |
| 25 | |---|---| |
| 26 | | Newsletter monetization strategy (subscriptions, pricing, ad revenue models) | `/sales-newsletter [question]` | |
| 27 | | Programmatic ad network or large publisher marketplace | `/sales-paved [question]` | |
| 28 | | Sponsor intelligence with API, competitor monitoring, spend trends | `/sales-sponsorgap [question]` | |
| 29 | | Sponsor intelligence with ad creative screenshots | `/sales-whosponsorsstuff [question]` | |
| 30 | | Curated sponsor lead list with weekly updates | `/sales-sponsorleads [question]` | |
| 31 | | Managing sponsor operations (invoices, CRM, reporting) | `/sales-sponsy [question]` | |
| 32 | | Growing your subscriber list | `/sales-audience-growth [question]` | |
| 33 | |
| 34 | If the question is adly.news-specific, continue to Step 3. |
| 35 | |
| 36 | ## Step 3 — adly.news platform reference |
| 37 | |
| 38 | **Read `references/platform-guide.md`** for the full platform reference — capabilities, comparison with alternatives, workflows for publishers and advertisers. |
| 39 | |
| 40 | Answer the user's question using only the relevant section. Don't dump the full reference. |
| 41 | |
| 42 | ## Step 4 — Actionable guidance |
| 43 | |
| 44 | Focus on the user's specific situation: |
| 45 | |
| 46 | - **Publisher getting started**: Create your adly.news listing, set up ad slots with pricing based on CPM, write descriptions that highlight audience demographics. The verified metrics feature pulls data from your ESP automatically. |
| 47 | - **Advertiser finding newsletters**: Browse listings with verified metrics, use campaigns to attract newsletters to you, or book ad slots directly. Start with small test placements before committing to packages. |
| 48 | - **Choosing adly.news vs alternatives**: adly.news is best for indie publishers wanting a simple marketplace with verified metrics and negotiation. For larger operations, Paved (programmatic + 3,000+ publishers) may be better. For prospecting sponsor contacts without a marketplace, use SponsorGap or Who Sponsors Stuff. |
| 49 | |
| 50 | If you discover a gotcha, workaround, or tip not covered in `references/learnings.md`, append it there. |
| 51 | |
| 52 | ## Gotchas |
| 53 | |
| 54 | > *Best-effort from research — review these, especially items about plan-gated features and integration gotchas that may be outdated.* |
| 55 | |
| 56 | 1. **No API, no webhooks, no Zapier/Make**: All operations are through the web interface only. No programmatic access to listings, campaigns, or data. |
| 57 | 2. **Commission rate not publicly disclosed**: adly.news takes a cut of transactions but the exact percentage is not stated. Ask before listing. |
| 58 | 3. **Small/new marketplace**: Newer than Paved or Hecto. Inventory may be limited in certain niches — supplement with direct outreach or other marketplaces. |
| 59 | 4. **Verified metrics depend on ESP integration**: Metrics are pulled from ESPs like Beehiiv and Kit. If your ESP isn't supported, metrics may not be auto-verified. |
| 60 | 5. **Stripe-only payments**: No alternative payment methods. Both publishers and advertisers need Stripe accounts. |
| 61 | |
| 62 | ## Related skills |
| 63 | |
| 64 | - `/sales-newsletter` — Newsletter monetization strategy (paid subscriptions, sponsorships, ad sales, pricing) |
| 65 | - `/sales-hecto` — Hecto newsletter advertising marketplace (self-serve, transparent pricing, direct creator messaging) |
| 66 | - `/sales-paved` — Paved newsletter sponso |
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