$npx -y skills add sales-skills/sales --skill sales-adpluggAdPlugg platform help — budget ad server and ad manager with WordPress/Ghost/Drupal plugins for serving, rotating, scheduling, and tracking display and email newsletter ads on blogs and websites. Use when setting up AdPlugg to serve ads on your WordPress blog or Ghost newsletter,
| 1 | # AdPlugg Platform Help |
| 2 | |
| 3 | ## Step 1 — Gather context |
| 4 | |
| 5 | If `references/learnings.md` exists, read it first for accumulated platform knowledge. |
| 6 | |
| 7 | 1. **What are you trying to do?** |
| 8 | - A) Set up AdPlugg to serve ads on my website or blog |
| 9 | - B) Add ad zones to my email newsletter |
| 10 | - C) Track ad performance and generate reports |
| 11 | - D) Configure targeting (geo, page, zone) |
| 12 | - E) Compare AdPlugg to other ad management options |
| 13 | |
| 14 | 2. **What platform is your site on?** |
| 15 | - A) WordPress |
| 16 | - B) Ghost |
| 17 | - C) Drupal / Joomla / Squarespace / Wix |
| 18 | - D) Custom HTML site |
| 19 | - E) Blogger |
| 20 | |
| 21 | 3. **Current plan**: Free, Pro ($10/mo), or Business ($79/mo)? |
| 22 | |
| 23 | Skip-ahead rule: if the user's prompt already contains enough context, skip to Step 2. |
| 24 | |
| 25 | ## Step 2 — Route or answer directly |
| 26 | |
| 27 | | If the question is about... | Route to... | |
| 28 | |---|---| |
| 29 | | Newsletter monetization strategy (subscriptions, pricing models) | `/sales-newsletter [question]` | |
| 30 | | Programmatic/RTB ad serving | `/sales-epom [question]` or `/sales-adbutler [question]` | |
| 31 | | Managed ad server with self-serve portal | `/sales-adbutler [question]` | |
| 32 | | Direct-sold ad management for local publishers | `/sales-broadstreet [question]` | |
| 33 | | Email deliverability (SPF/DKIM/DMARC) | `/sales-deliverability [question]` | |
| 34 | |
| 35 | If the question is AdPlugg-specific, continue to Step 3. |
| 36 | |
| 37 | ## Step 3 — AdPlugg platform reference |
| 38 | |
| 39 | **Read `references/platform-guide.md`** for the full platform reference — capabilities, pricing, ad formats, email ad setup, integration recipes. |
| 40 | |
| 41 | Answer the user's question using only the relevant section. Don't dump the full reference. |
| 42 | |
| 43 | ## Step 4 — Actionable guidance |
| 44 | |
| 45 | Focus on the user's specific situation: |
| 46 | |
| 47 | - **Blogger getting started**: Install the WordPress plugin or paste the code snippet into your site. Create zones in the AdPlugg dashboard, then create ads with images and assign them to zones. Ads rotate automatically. |
| 48 | - **Newsletter ads**: Requires Business plan ($79/mo). Create an ad, get the Email Tag (not the regular tag), paste into your Ghost HTML card or ESP template. Email tags work on both web and email. |
| 49 | - **Upgrading from free**: Free plan caps at 100K impressions/month. Pro ($10/mo) adds more ad formats and downloadable reports. Business ($79/mo) adds email ads, geotargeting, frequency capping, and A/B testing. |
| 50 | - **Choosing AdPlugg vs alternatives**: AdPlugg is best for bloggers and small publishers wanting simple ad management at low cost. For self-serve advertiser portals, use AdButler. For direct-sold local publisher ad management, use Broadstreet. For programmatic, use Epom. |
| 51 | |
| 52 | If you discover a gotcha, workaround, or tip not covered in `references/learnings.md`, append it there. |
| 53 | |
| 54 | ## Gotchas |
| 55 | |
| 56 | > *Best-effort from research — review these, especially items about plan-gated features and integration gotchas that may be outdated.* |
| 57 | |
| 58 | 1. **Email ads require Business plan** — the $79/mo plan, not Free or Pro. Email Ad Tags are different from regular ad tags and won't work on lower plans. |
| 59 | 2. **No API** — all ad management is through the web dashboard only. No REST API, no webhooks, no Zapier/Make. You cannot automate ad creation or reporting. |
| 60 | 3. **Free plan caps at 100K impressions** — after that, ads stop serving until the next month. Monitor usage in the dashboard. |
| 61 | 4. **Geotargeting and frequency capping are Business-only** — Pro plan doesn't include these features. |
| 62 | 5. **Flash ads are deprecated** — listed in Pro features but Flash is dead in modern browsers. Use HTML5 or image ads instead. |
| 63 | |
| 64 | ## Related skills |
| 65 | |
| 66 | - `/sales-newsletter` — Newsletter monetization strategy (paid subscriptions, sponsorships, ad sales, pricing) |
| 67 | - `/sales-adbutler` — AdButler full-stack ad server (self-serve portal, email ad zones, REST API + MCP) |
| 68 | - `/sales-broadstreet` — Broadstreet ad manager for local/B2B publishers (newsletter ad zones, sponsored content, WordPress plugin) |
| 69 | - `/sales-epom` — Epo |